Scribd
Upload
121 views24 pages

Market Logistics: Manoj Yadav M.B.A, 2 Sem MONIRBA, University of Allahabad

This document discusses market logistics, which involves planning and controlling the flow of goods from the point of origin to the point of consumption to meet customer needs profitably. It outlines the history and aspects of logistics, including physical distribution, supply chain management, and integrated information management. The objectives of logistics management are described, such as inventory reduction, reliable delivery, freight economy, and quick response. Key decisions in market logistics involve order processing, warehousing, inventory, and transportation mode. Organizational adoption of logistics objectives is important for competitive advantage.

Uploaded by

prtyanch
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
121 views24 pages

Market Logistics: Manoj Yadav M.B.A, 2 Sem MONIRBA, University of Allahabad

This document discusses market logistics, which involves planning and controlling the flow of goods from the point of origin to the point of consumption to meet customer needs profitably. It outlines the history and aspects of logistics, including physical distribution, supply chain management, and integrated information management. The objectives of logistics management are described, such as inventory reduction, reliable delivery, freight economy, and quick response. Key decisions in market logistics involve order processing, warehousing, inventory, and transportation mode. Organizational adoption of logistics objectives is important for competitive advantage.

Uploaded by

prtyanch
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 24

MARKET LOGISTICS

Presented By-

Manoj Yadav

M.B.A, 2 nd Sem

MONIRBA, University Of Allahabad


CONTENTS
 What is Market
 What Is Logistics
 What Is Market Logistics
 History Of Market Logistics
 Aspects Of Market Logistics
 Designing a Market Logistics
 Function Of Market Logistics
 Objective Of Logistics
 Decision Taken In Logistics
 Lessons
 References
What Is Market
 A market is any one of a
variety of
System,Intitutions,Proce
dures,Social Relation and
Infrastructures where by
businesses sell their
goods, service and labour
to people in exchange for
money.
 eg: farmers markets,
urban markets, shopping
centre, shopping malls,
International currency
markets, commodity
market etc…
WHAT IS LOGISTICS
 Logistics is the of the flows of goods, information and
other resources ,including energy and people,
between the point of origin and the point of
consumption in order to meet the requirements of
consumers.
MARKET LOGISTICS
• “Involves the planning, implementing and
controlling the physical flows of materials and
final goods from point of origin to points of
use to meet customer requirements at a
profit.”
• Philip
Kotler
• It involves materials management,
distribution systems and IT systems
interlinked with one another
Logistics History
 The word logistics has originated from the greek
word Logistikos and the latin word logisticus
meaning the science of calculating and
computing.
 In ancient time it was more in connection with
the art of moving armies and supplies of food
and armaments to the war front.
 The usage of this word can be traced back to the
17th century, when it was probably used in the
first time by the French army .
ASPECTS OF LOGISTICS

 Physical Distribution
 Supply Chain Management
 Value Network
 Integrated Information Management
Physical Distribution
 Involves those tasks necessary to deliver the
completed product to the customers or
channel intermediaries.
 Marketing hence focuses on logistical
activities involved in physical distribution as
it interacts with the customer’s physical
supply system.
 Should promptly meet customer’s delivery
requirements
Supply Chain Management
customer

warehouse
customer

warehouse customer

customer

warehouse
customer

Supply Chain is the collection of all components and functions associated


with the creation and ultimate delivery of a product or service.
VALUE NETWORK
 A value network is used for a business analysis
between two firms.
 It describes social and technical resources within
and between businesses.
Integrated Information
Management
 It involves
 material management,
 material flow system,
 Physical distribution systems and
 IT systems

 Plays a critical role in managing marketing logistics


especially computers, point of sale terminal,
uniform product bar codes, satellite tracking, EDI,
and RFID.
DESIGNING A LOGISTICS
 Steps involve in designing a logistics

Objective must be defined and prescribing service


level in product delivery

Find out what the customer and channel wants

Find out what competitors do

Optimizing the cost of the system and tackling the


cost service tussle

Providing for flexibility in the system


Deliver a target
level of customer
service at least cost

Transportation Functions Ware housing

Inventory
Management
Objectives of logistics
management:
. Inventory Reduction:
 Through the financial accounting perspective,
inventory is an asset and does not cause any
appreciable disadvantage, even when stocked in
excess.
 Traditionally, firms carry excess inventory for the
purpose of extending excellent customer service.
 Efficient and reliable logistics will help eliminate
costs of maintaining excess inventory and excellent
customer service even without excess inventory.
Objectives of logistics
management:
2. Reliable and consistent delivery performance-
to retain customers:
 Timely delivery is crucial to the customer to
keep up his production schedule
 This will help in building customer confidence
and contribute to creating long term
relationships.
Objectives of logistics
management:
 3. Freight economy: Freight is the major cost
element in logistical cost. This can be reduced by
adopting measures like freight consolidation
,transport mode selection, route planning, long
distance shipments etc.
Objectives of logistics
management:
4. Minimize product damages:
 Product damage adds to the logistics cost.
 The reason for product damages are improper
logistical packaging, frequent consignment
handling, etc.
Objectives of logistics
management:
5. Quick response:
 This aspect is related to the capability of the firm
to respond to the customer in the shortest time
frame.
 The usage of latest technologies in information
processing and communication will enhance the
capabilities in terms of accuracy and time.
 Faster decision making results
Market-logistics decisions
 Order processing
 Warehousing
 Storage, distribution, automated
warehouses
 Inventory
 Determine reorder point, relevant cost
comparison, optimal order quantity
 Transportation
 Containerization
 Private vs. contract carriers
Transportation mode decisions
Market Logistics lessons
 Organizational embraces of Logistics
Objectives :

 Companies should appoint a senior vice


president of logistics to be the single point
of contact for all logistical elements
 The senior vice president of logistics should
hold periodic meetings with sales and
operations people to review inventory, etc.
 New software and systems are the key to
achieving competitively superior logistics
performance in the future
ANY QUESTIONS?
REFERENCES
Marketing Management:

Philip kotler

Marketing Management:

C.B. Mamoria
www.google.com
Thank you

You might also like