Advertising Conventions
Advertising Conventions
Lee Palmer
Slogan
Slogan is when you have a memorable phrase that the audience will remember. The
slogan may refer to the product it is trying to sell to the audience.
http://www.youtube.com/watch?v=ks9vBiL4SkA
http://www.youtube.com/watch?v=OM3oh
0pCGtE
http://www.youtube.com/watch?v
=VQMlPSyZtos
http://www.youtube.com/watch?v=VQ3d3KigPQM
http://www.youtube.com/watch?v=_ve4M4UsJQo
Logo
http:// http://www.youtube.com/watch?v=VQ3d3KigPQ
www.youtube.com/watch?v=KMQmnp6GTJ8 M
http://
www.youtube.com/watch?v=sHf1zGtcyg8&feature=r
elated
http://www.youtube.com/watch?v=f0OsOzoOx5Q
http://www.youtube.com/watch?v=2CDH7IaNG6E
Brand Name
http://
www.youtube.com/watch?v=7DrFY3H-u8w&feature=related http://www.youtube.com/watch?v=fozVKBPoqO0
http://
http:// www.youtube.com/watch?v=8x9iYweART4
www.youtube.com/watch?v=OM3oh0pCGtE&feature=related
Celebrity endorsement
Celebrity Endorsement is when you pay a celebrity to star in your advert which will then
make your product that you are selling more recognised.
http:// http://www.youtube.com/watch?v=iUxuQWPjsfU
www.youtube.com/watch?v=sHf1zGtcyg8&feature=re
lated
http://www.youtube.com/watch?v=BtCDslAePsI
http://
http://www.youtube.com/watch?v=Z7ELs6qE_8Y www.youtube.com/watch?v=lrB7mJjonW0
Shock
These adverts bring a shock to the audience as the advert are talking about a serious
subjects about real life matters.
http://www.youtube.com/watch?v=TkyoCHCZlKw http://www.youtube.com/watch?v=SXI8-_9FrB4
http://www.youtube.com/watch?v=b6wLmmc6kf4
Happy
Sadness
Uniqueness
http://www.youtube.com/watch?v=M0mXUC0cUPg
http://www.youtube.com/watch?v=F_-9QFvhQWo