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Advertising Conventions

The document discusses several advertising conventions: 1) Slogans use memorable phrases to promote brand recognition. Logos also promote instant brand recognition through graphic symbols. 2) Brand names identify the producer of a product. 3) Celebrity endorsements aim to increase recognition of products by featuring celebrities in advertisements. 4) Shock advertisements grab attention by addressing serious real-life issues in provocative ways.

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279 views10 pages

Advertising Conventions

The document discusses several advertising conventions: 1) Slogans use memorable phrases to promote brand recognition. Logos also promote instant brand recognition through graphic symbols. 2) Brand names identify the producer of a product. 3) Celebrity endorsements aim to increase recognition of products by featuring celebrities in advertisements. 4) Shock advertisements grab attention by addressing serious real-life issues in provocative ways.

Uploaded by

leepalmer14
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Advertising conventions

Lee Palmer
Slogan
Slogan is when you have a memorable phrase that the audience will remember. The
slogan may refer to the product it is trying to sell to the audience.

http://www.youtube.com/watch?v=ks9vBiL4SkA
http://www.youtube.com/watch?v=OM3oh
0pCGtE

http://www.youtube.com/watch?v
=VQMlPSyZtos

http://www.youtube.com/watch?v=VQ3d3KigPQM

http://www.youtube.com/watch?v=_ve4M4UsJQo
Logo

Logo is a graphic or emblem that is used by organisations to promote


instant recognition.

http:// http://www.youtube.com/watch?v=VQ3d3KigPQ
www.youtube.com/watch?v=KMQmnp6GTJ8 M

http://
www.youtube.com/watch?v=sHf1zGtcyg8&feature=r
elated

http://www.youtube.com/watch?v=f0OsOzoOx5Q
http://www.youtube.com/watch?v=2CDH7IaNG6E
Brand Name

Brand name is the name on a product that produces the product.

http://
www.youtube.com/watch?v=7DrFY3H-u8w&feature=related http://www.youtube.com/watch?v=fozVKBPoqO0

http://
http:// www.youtube.com/watch?v=8x9iYweART4
www.youtube.com/watch?v=OM3oh0pCGtE&feature=related
Celebrity endorsement
Celebrity Endorsement is when you pay a celebrity to star in your advert which will then
make your product that you are selling more recognised.

http:// http://www.youtube.com/watch?v=iUxuQWPjsfU
www.youtube.com/watch?v=sHf1zGtcyg8&feature=re
lated
http://www.youtube.com/watch?v=BtCDslAePsI

http://
http://www.youtube.com/watch?v=Z7ELs6qE_8Y www.youtube.com/watch?v=lrB7mJjonW0
Shock
These adverts bring a shock to the audience as the advert are talking about a serious
subjects about real life matters.

http://www.youtube.com/watch?v=TkyoCHCZlKw http://www.youtube.com/watch?v=SXI8-_9FrB4

http://www.youtube.com/watch?v=b6wLmmc6kf4
Happy
Sadness
Uniqueness

http://www.youtube.com/watch?v=M0mXUC0cUPg

http://www.youtube.com/watch?v=F_-9QFvhQWo

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