Scribd
Upload
278 views10 pages

Advertising Conventions

The document discusses several advertising conventions: 1) Slogans use memorable phrases to promote brand recognition. Logos also promote instant brand recognition through graphic symbols. 2) Brand names identify the producer of a product. 3) Celebrity endorsements aim to increase recognition of products by featuring celebrities in advertisements. 4) Shock advertisements grab attention by addressing serious real-life issues in provocative ways.

Uploaded by

leepalmer14
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
278 views10 pages

Advertising Conventions

The document discusses several advertising conventions: 1) Slogans use memorable phrases to promote brand recognition. Logos also promote instant brand recognition through graphic symbols. 2) Brand names identify the producer of a product. 3) Celebrity endorsements aim to increase recognition of products by featuring celebrities in advertisements. 4) Shock advertisements grab attention by addressing serious real-life issues in provocative ways.

Uploaded by

leepalmer14
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 10

Advertising conventions

Lee Palmer
Slogan
Slogan is when you have a memorable phrase that the audience will remember. The
slogan may refer to the product it is trying to sell to the audience.

http://www.youtube.com/watch?v=ks9vBiL4SkA
http://www.youtube.com/watch?v=OM3oh
0pCGtE

http://www.youtube.com/watch?v
=VQMlPSyZtos

http://www.youtube.com/watch?v=VQ3d3KigPQM

http://www.youtube.com/watch?v=_ve4M4UsJQo
Logo

Logo is a graphic or emblem that is used by organisations to promote


instant recognition.

http:// http://www.youtube.com/watch?v=VQ3d3KigPQ
www.youtube.com/watch?v=KMQmnp6GTJ8 M

http://
www.youtube.com/watch?v=sHf1zGtcyg8&feature=r
elated

http://www.youtube.com/watch?v=f0OsOzoOx5Q
http://www.youtube.com/watch?v=2CDH7IaNG6E
Brand Name

Brand name is the name on a product that produces the product.

http://
www.youtube.com/watch?v=7DrFY3H-u8w&feature=related http://www.youtube.com/watch?v=fozVKBPoqO0

http://
http:// www.youtube.com/watch?v=8x9iYweART4
www.youtube.com/watch?v=OM3oh0pCGtE&feature=related
Celebrity endorsement
Celebrity Endorsement is when you pay a celebrity to star in your advert which will then
make your product that you are selling more recognised.

http:// http://www.youtube.com/watch?v=iUxuQWPjsfU
www.youtube.com/watch?v=sHf1zGtcyg8&feature=re
lated
http://www.youtube.com/watch?v=BtCDslAePsI

http://
http://www.youtube.com/watch?v=Z7ELs6qE_8Y www.youtube.com/watch?v=lrB7mJjonW0
Shock
These adverts bring a shock to the audience as the advert are talking about a serious
subjects about real life matters.

http://www.youtube.com/watch?v=TkyoCHCZlKw http://www.youtube.com/watch?v=SXI8-_9FrB4

http://www.youtube.com/watch?v=b6wLmmc6kf4
Happy
Sadness
Uniqueness

http://www.youtube.com/watch?v=M0mXUC0cUPg

http://www.youtube.com/watch?v=F_-9QFvhQWo

You might also like