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Role of Media in Public Relation

Media is used by companies to communicate with consumers and depends on the product being advertised. There are many innovative media options available like billboards, electronic media, print media, sponsoring events, radio, and more. Advertising agencies help companies use the right media combinations to effectively promote their products and services. Pitchonnet is an experienced advertising service that customizes media and public relations strategies for each client to promote their products to the targeted audience.

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4K views2 pages

Role of Media in Public Relation

Media is used by companies to communicate with consumers and depends on the product being advertised. There are many innovative media options available like billboards, electronic media, print media, sponsoring events, radio, and more. Advertising agencies help companies use the right media combinations to effectively promote their products and services. Pitchonnet is an experienced advertising service that customizes media and public relations strategies for each client to promote their products to the targeted audience.

Uploaded by

bharat_karia24
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Media is the vehicle that a seller or a vendor uses to communicate with the consumer.
Depending on the product that needs to be advertised the media is chosen. Many different
types of innovative media are available. The role of media and public relations is vital for
survival of any business. Its optimum use helps a company to advertise correctly. Some
agencies provide services to reach media. The most effective medium available for
advertising today has multiple options. Right from billboards to electronic media to select
print media to sponsoring events, banners, in-flight and ground, radio, cinema slides the
list is endless for reaching the targeted group. With many options available both media
and public relations are linked to each other for proper advertising

Can one get effective advertising service, at effective costs and tight budgets? Yes. There
are many ways, using a combination of strategies. For example if a client uses a multi-
pronged media, the advertising agency can spread the use print (as advertisement), TV
(sponsorship or FCT) and Radio (jingle, debate or interview). Internet and cellular phones
are also used for reaching people. Traditional media like handbills, billboards, bus and
bus shelters; taxis and trucks (referred as mobile media) are also tapped. To reach
millions of people all in one go, the use of radio and television over a sustained period is
required to make the impact. Door to door requests, telemarketing are also employed to
contact people. Advertising companies chose different media types to hype a product, so
that it remains in the public eye for long. It is also a proven fact that wrong use of any
media can be detrimental. Case point is the fake sting operation, which a news channel
did to garner TRPs.

Advertising and marketing services are specialized and today¶s aim is to shout across to
be heard. Just because all others are using television or radio, if essential one company
can avoid these media. Whether to choose a single or multiple media, an experienced and
effective advertising service is required. Pitchonnet has been in the service of advising
their clients for long. Every client gets a custom built in exercise or their products.
Pitchonnet understand the media and public relations that are required to push a product
to its target group. The aim of the company is to ensure that its advertising and marketing
services reach all types of business houses. For more information, log on
towww.pitchonnet.com.

Public relations describes the various methods a company uses to disseminate messages
about its products, services, or overall image to its customers, employees, stockholders,
suppliers, or other interested members of the community. The point of public relations is
to make the public think favorably about the company and its offerings. Commonly used
tools of public relations include news releases, press conferences, speaking engagements,
and community service programs.
Although advertising is closely related to public relations²as it too is concerned with
promoting and gaining public acceptance for the company's products²the goal of
advertising is generating sales, while the goal of public relations is generating good will.
The effect of good public relations is to lessen the gap between how an organization sees
itself and how others outside the organization perceive it.
Public relations involves two-way communication between an organization and its
public. It requires listening to the constituencies on which an organization depends as
well as analyzing and understanding the attitudes and behaviors of those audiences. Only
then can an organization undertake an effective public relations campaign.
Many small business owners elect to handle the public relations activities for their own
companies, while others choose to hire a public relations specialist. Managers of
somewhat larger firms, on the other hand, frequently contract with external public
relations or advertising agencies to enhance their corporate image. But whatever option is
chosen, the head of a company is ultimately responsible for its public relations.

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