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RM Project

This document outlines the objectives and methodology of a research study on consumer buying behavior towards cars. The study aims to determine the market leader, most preferred brand, problems faced by owners, and factors influencing purchases. It will also identify preferred car models and desired additional features. The scope is limited to Mumbai with a sample of 80 people aged 18-45, both current owners and non-owners. Data will be collected through questionnaires to help a company understand the market as it plans to enter the four-wheeler segment.

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sehaj01
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172 views2 pages

RM Project

This document outlines the objectives and methodology of a research study on consumer buying behavior towards cars. The study aims to determine the market leader, most preferred brand, problems faced by owners, and factors influencing purchases. It will also identify preferred car models and desired additional features. The scope is limited to Mumbai with a sample of 80 people aged 18-45, both current owners and non-owners. Data will be collected through questionnaires to help a company understand the market as it plans to enter the four-wheeler segment.

Uploaded by

sehaj01
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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1.

Title
“Consumer’s Buying Behavior Towards Cars.”

2. Research Objective
 To determine the market leader in 4 wheeler segment.
 To determine which is the most preferred brand in 4 wheeler
segment.
 To determine the problems faced by the current car owners.
 To determine which parameters affect the consumer buying behavior.
 To determine which is the most preferred car in 4 wheeler segment.
 To determine what additional features are preferred by the
consumers.
 To determine which is the car/brand ignored by the consumer.

3. Research Problem
 This research is carried with a view to determine the current trend in
consumer’s buying behavior as we are in 2 wheeler segment and
planning to enter in the 4 wheeler segment.
 To understand the type of market and who is ruling the market & how
they are ruling the market in comparison with the other mobile service
providers

4. Scope and limitations


 Scope
To give a car with all preferred features in it.
To give a well sufficient information to technical team so they are
able to make Indian car which will as successful as 2 wheelers.
 Limitations
 The research will be conducted in a limited area.
 Time will be a major constraint. The research could not be carried out
thoroughly Because of limited time
 As only Mumbai city was surveyed, it does not represent overall view
of the Indian market
 The research could have been better carried out with the help of a
larger sample size, covering more geographical areas
 The possibility of biased responses can’t be ruled out.
 Due to language problem it is possible that the respondents are not be
able to
 Understand the questionnaire and can cause misleading results.
 Lack of interest of respondents.

5. Sample design
 In this research report we have considered people ranging in between the age
of 18 to 45.
 The sample size we selected is 80.

6. Sample Profile
The respondents are people currently.
 Having a car
 Not having a car
 And planning to have a car in near future

The age group of the sample is 21-45.

7. DATA COLLECTION TOOLS.


 Questionnaire

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