How to implement Keyword Research Tool for online business

How to implement keyword research

tool for online business

By Jagadesh Subash

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 How to implement Keyword Research Tool for online business

How to conduct a keyword research for online business

Discover the keywords you need to succeed online
Search engine optimization, key word research tool is an essential investment, a must have resource for any search
engine marketing professional. It combines both a respectable search term database with tools that make mining the
information easy.
Keyword research is the process of finding out the words and phrases that your potential customers use online. We
are all creatures of habit and what we type into the search boxes is not random, it is influenced subconsciously by
our language and culture. Our searches follow certain patterns, we share the same types of words, and we are
influenced by news, stories and the latest buzz or fashion.
Many online marketers make the mistake of only doing keyword research at the start. That is a mistake because
people's search behavior changes over time. New products and new fashions emerge and with them, different
keywords. You can capitalize on these opportunities.
Keyword research is an ongoing process that you should build into your weekly schedule. You will gain a deeper
understanding of your markets; you will spot emerging trends and new profitable niches before your competitors.
Keyword research tool is not just for search engine optimization but also for understanding customer behavior,
conducting market research, generating new product ideas, writing copy, and planning advertising and promotional
campaigns for all types of online businesses.
The following paragraphs provides you insights into what makes such work possible and will help you in website
marketing strategy.
The secret to getting the most out of key word research tool lies in planning your keyword research strategy,
harnessing the full power of the advanced features, and using the resulting keywords in more creative ways.
People describe same object/thing in different ways. The words you use in your business may be very different
from the words your customers use. If you Use industry terms instead of customer terms and you will not be found
in the internet.
If you are not getting enough search engine traffic to your site, you are not using the words your customers use. It
will help you write customer-focused and search-engine friendly website copy. Whether you sell products or
publish information online, you cannot do without the powerful insights that keyword research will gives you.
With Keyword research tool, you can:
 Drive traffic to your site by using the words people use when they are searching
 Write great website copy by incorporating terms that people immediately identify with

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 How to implement Keyword Research Tool for online business

 Plan profitable pay-per-click campaigns by building up a broad range of keyword phrases that will capture
your market
 Develop great content ideas that directly address your customers’ needs
 Understand your customers’ behavior and concerns by analyzing the words that they use
 Measure the size of a potential online market by the number of searches conducted, and
 Develop new revenue streams by using popular keywords to inspire new product and service ideas.
Keyword research tool with its sophisticated analysis collects the words people use when they are searching on
Internet crawler search engines. New data is added every week to yield over million of the latest search terms.
It counts the number of times each individual word or phrase is used and it stores the information in the database.
It provides you with a series of tools that allow you to search the database and build up multiple lists of keywords.
It helps you judge the most promising keywords by measuring their competitiveness across a range of search
engines (including pay-per-click) and predicting how often they are used in searches.
Use Keyword research tool results consistently in your website copy and in your business strategy and marketing
plans, and your business will succeed online.
The pay-per-click search engines all have their own keyword research tools. Overture, which provides PPC results
for Yahoo!, MSN, AltaVista, and other search engines—provides keyword data from the previous month.
Google also has a keyword tool, called the Keyword Sandbox, which differs from the Overture tool in many
significant ways. Overture’s tool is very helpful in determining what keywords were popular in the past month.
One of the most powerful tools for keyword research is the subscription-based Word tracker. Word tracker
provides lateral data based on titles, Meta information, and body copy of similar pages online, along with a
thesaurus to find synonyms.
The terms typed into search engines reveal a surprising amount about visitor intent. Know as much as you can
about your potential customers, and use keywords that reveal intent to purchase.
 What types of questions will they be asking?
 What are they trying to accomplish?
Use these questions to start a list of keywords to research.
Some of your buyers will be methodical and logical, asking a lot of how and what questions
Take your list to the Keyword research Universe. Use it as a starting point to research specific terms, and Use the
thesaurus feature. Gather a few broader terms around. Make sure that they are specific enough to match your
business.
On the Web, traffic costs, so think quality keywords, not quantity. Now you can start adding terms that match most
closely with your visitors’ intent in relation to what you sell.

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Prioritize for Conversion

Prioritize the keywords not just on the amount of traffic potential, but by clear intent. You must also take into
account the ability of your product to present the value that will convert this traffic. It is okay to add terms with
very little traffic potential if they have a high probability of converting.
These are terms not only used to optimize pages but terms that are required in your content. You will also want to
use these keywords in your anchor text.
They asked, you had their answer and that is the way to convert. We can pursue tie-ins and partnerships with sites
in these areas and marketing plan is prepared based on this. Clearly, focus groups and more research are needed,
but keyword effectiveness (KEI) analysis showed that top phrases to include in content, page heading, and
headlines of your site.
There is an online marketplace around any business website, made up of competitors, news sites, blogs, directories,
and many others. These sites are linked formally and informally. Establish your website with keyword-rich links
from quality sites within the marketplace. The key is to know the words and phrases people use when searching for
your products and then using them to plan your website is internal and external link structure.
There are four steps:
 Build an initial set of keywords
 Conduct research on Google using these keywords
 Scan the sites returned in the results for more keywords and content ideas
 Build a definitive list of popular keywords and merge these with content ideas.
The competition search identifies a perfect strategy to attract your target audience.
Where you must use keyword phrases
 Where you can use additional keyword phrases without artificial stuffing
 How you can get external sites to link to you using keyword-rich linking text.
It is much better to focus your optimization efforts on just a primary and a secondary keyword phrase for each web
page.
(i) Where you must use keyword phrases
These are the standard features of an optimized web page:
The title tag. The title should include your primary keyword phrase and if possible your secondary phrase.
The description tag. If your description contains the search term people enter, and it is the first text that googlebot
comes across, then you have a good chance that google will where to use your keyword phrases display your
description in the results.
Headings and subheadings. The <h> tags that are used throughout an article should contain keywords.

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Body copy. The writer should understand what the keyword phrases are and use them in natural language on the
page.
Links on the page. The words used in live links tell the search engine what this page is about and what the linked-to
page is
Alt text. For every image, write an alt attribute tag, good for both accessibility and optimization.
(ii) Additional ideas
Here are some ideas for working additional keywords into your copy but use these ideas sparingly. Bulleted lists
within the body copy. Another opportunity to repeat keyword phrases so that they do not interfere with the reader’s
enjoyment of the article.
Quotations and interviews Quotations or pull quotes are short meaningful quotes from key individuals and you
can have about 1 to 3 in a standard article of 1,000 words.
Interviews, where you report both the question and the answer, give you an opportunity to repeat keyword phrases.
References at the bottom of the article a resource box at the bottom of an article is a good way to mention all the
links and resources mentioned in the body copy.
Add a takeaway box. Usually a summary.
Link title using the link title attribute in writing a link also gives an opportunity to repeat keyword phrases.
Testimonials from satisfied customers these are mostly used in sales pages but can also be incorporated into
article templates.

Signature box at the end of the article.

This presents the opportunity for the author to represent the company

External linking text

While you cannot always control external linking text, there are instances where you can. These include:

Listing on subsidiary and partner sites

Directory listings. You usually have editorial input and can specify the exact linking text that points to your site.
Press releases. You can certainly write the linking text at the bottom of your press releases, and on occasions within
the body itself.
In by-lines to articles that you publish. Many sites will allow you to specify not only the linking text but also the
text that surrounds the link.
Reciprocal links. When you swap links, you can ask for specific linking text to be used.
Paid-for links. Links that you buy will always allow you to specify linking text and perhaps allow extra descriptive
text.
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Writing, by its very nature, is creative and thrives when the imagination takes over. Do not stifle your writing by
adhering to a rigid keyword formula. Update yourself in keyword strategies,