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    BLISS Business Plan

    Uploaded by

    vinit_shah90
    The document outlines a business plan for a proposed spa called BLISS Spa. It will be located in metropolitan cities and offer therapeutic massages, body treatments, facials, and anti-aging treatments using licensed professionals. The spa aims to achieve success through marketing, professionalism, individual attention to clients, repeat business, unique treatments, and a prime location. Its objectives are to perform a certain number of services per day and achieve sales targets while maintaining a high client return rate and becoming a top community destination. The marketing strategy involves local and referral advertising as well as an online presence.

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    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd

    BLISS Business Plan

    Uploaded by

    vinit_shah90
    36 views10 pages
    The document outlines a business plan for a proposed spa called BLISS Spa. It will be located in metropolitan cities and offer therapeutic massages, body treatments, facials, and anti-aging treatments using licensed professionals. The spa aims to achieve success through marketing, professionalism, individual attention to clients, repeat business, unique treatments, and a prime location. Its objectives are to perform a certain number of services per day and achieve sales targets while maintaining a high client return rate and becoming a top community destination. The marketing strategy involves local and referral advertising as well as an online presence.

    Original Description:

    This is retail marketing plan

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    The document outlines a business plan for a proposed spa called BLISS Spa. It will be located in metropolitan cities and offer therapeutic massages, body treatments, facials, and anti-aging treatments using licensed professionals. The spa aims to achieve success through marketing, professionalism, individual attention to clients, repeat business, unique treatments, and a prime location. Its objectives are to perform a certain number of services per day and achieve sales targets while maintaining a high client return rate and becoming a top community destination. The marketing strategy involves local and referral advertising as well as an online presence.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    36 views10 pages

    BLISS Business Plan

    Uploaded by

    vinit_shah90
    The document outlines a business plan for a proposed spa called BLISS Spa. It will be located in metropolitan cities and offer therapeutic massages, body treatments, facials, and anti-aging treatments using licensed professionals. The spa aims to achieve success through marketing, professionalism, individual attention to clients, repeat business, unique treatments, and a prime location. Its objectives are to perform a certain number of services per day and achieve sales targets while maintaining a high client return rate and becoming a top community destination. The marketing strategy involves local and referral advertising as well as an online presence.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 10

    The Touch of Freshness

    Presented By:
    Amrita Kotian – 30
    Kanika Sawant – 42
    KEYS TO SUCCESS
    • Marketing, Marketing, Marketing - Owner is a proven,
    15-year sales executive.  Marketing will be the first
    strength to our success and a huge competitive edge.

     Professionalism: Which includes everything from


    maintaining confidentiality, to hiring the best people.

     Individual Attention: Each client's experience will be


    tailored to his or her preference.

     Repeat business/Recommendations: giving the kind of


    service that brings people back for regular treatments,
    and encourages clients  to recommend us to friends,
    and other health professionals to recommend their
    clients.

     Unique Treatments: We have the latest in techniques


    with the best products from around the world.

     Location : Metropolitan cities


    PRODUCTS AND SERVICES
     BLISS Spa offers
     Therapeutic massage services,
     Body treatments,
     Facials and
     Anti-aging treatments. 

     Services are provided by licensed therapists and aestheticians who


    are independently contracted and paid on a commission basis.  The
    upside of the commissioned employee is that there is very little
    overhead without sales; employees only make money when the
    business makes money.

     We also offer a full retail line that complements the services menu. 
    Products included are high-end cosmetics, creams, candles, and
    other beauty products.  These high-end items tend to retail at a
    minimum of 800-900 Rs per item and have 50% mark-up, or higher. 
    BRANDING
     By serving the best quality treatments which shows results
    in our clients.

     Telling the importance of our spa.

     Focusing on pain relief and relaxation


    TARGETING
     Clients recovering from injuries or accidents / Massage Therapy
     
     Clients pampering themselves / Massage Therapy, Body and
    Facial Treatments
     
     Clients who prefer alternative health care
     Use other alternative practices - e.g. acupuncture, Naturopath,
    Herbalist, etc.

     Serious Athletes
     Injury and workout recovery, also preventative.
     Many serious runners, cyclists and college athletes in the local area.
    ORGANIZATIONAL STRUCTURE
    MARKETING STRATEGY
     Local Advertising & Seasonal Promotions

     Local Networking - Charities, women's groups, country clubs, wedding


    planners, and membership with the Metropolis Chamber of Commerce.

     Health Care Referrals

     Hotel Referrals - Hotels that do not offer their own spa services will send
    their guests to our spa or use our out-call spa services. 

     Online Website - our spa will show up on every major search engine and


    in the phone directory. The website will have a full menu of services and
    eventually have the ability to schedule appointments on-line.

     Location traffic - It is imperative that we be located in a high-traffic mall


    that is high-end, modern, and clean. 
    OBJECTIVES
    1. Achieve 14 Lakhs in sales the third month after opening by
    performing 14 services per day.

    2. Achieve 30 Lakhs in sales the six month after opening by


    performing 29 services per day.

    3. Have a local client return rate of 90% by the end of the first
    six months.

    4. Become an established community Spa destination by the end


    of the first 12 months.

    5. Perform 53 services per day by the end of the first year.


    MEDIA PLAN
    Advertising:
     Newspapers (Times of India, Hindustan
    Times)
     Radio channels(92.70FM, 93.50FM, 98.30FM)
     Television
     Magazines
     Pamphlets
     Internet(Pay-per-click, Pay per period, Pay
    once)
    THANK YOU

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