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Project On Rural Marketing

A group of 5 students were assigned to conduct a survey in the rural village of Gokhivare, India, which is divided into 7 parts, to analyze FMCG product usage. The survey aimed to identify which personal care, laundry, and food products villagers used, which companies' branded products had penetrated the rural markets, what marketing strategies were used, and how villagers selected and priced different products.

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95 views3 pages

Project On Rural Marketing

A group of 5 students were assigned to conduct a survey in the rural village of Gokhivare, India, which is divided into 7 parts, to analyze FMCG product usage. The survey aimed to identify which personal care, laundry, and food products villagers used, which companies' branded products had penetrated the rural markets, what marketing strategies were used, and how villagers selected and priced different products.

Uploaded by

sehaj01
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Project on Rural

Marketing (10marks)
Survey on FMCG Products in Rural
Areas
Group of 5 students are suppose to go to vasai road
(east) to conduct a survey on the various FMCG
products used in rural areas named as
gokhivare.This village is further divided into 7 parts:
 Khalchi ali.
 Shinde ali.
 Baudhwada.
 Bhatpada.
 Devipada.
 Lagipada.
 Vinay.
Queries to be covered under this
project were:
 What are the products that are used for (personal
wash(soaps),Laundry, skin care, oral care,
shampoo, tea in the rural areas?
 Which are the companies (local/branded) that have
penetrated into the rural areas for sale of their
products?
 What are the marketing strategies adopted for the
promotion of such products?
 What are the prices & quantity of their products?
 How do people choose to use a particular product?

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