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Common Assignment - MR

ECO Cycles Ltd, an Indian company that manufactures regular bicycles, has introduced a new motorized bicycle. The company piloted the product in a town in a state of India and plans to expand based on the success of the pilot. The motorized bicycle can travel up to 40 km on a single battery charge at an average speed of 20 km/hr, and can also be pedaled if the battery dies. The company is training mechanics to service the batteries and motors, which cost Rs. 9,000 to produce. To determine potential sales, the company wants to survey users of the pilot program to obtain feedback on the motorized bicycle.

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sehaj01
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12 views

Common Assignment - MR

ECO Cycles Ltd, an Indian company that manufactures regular bicycles, has introduced a new motorized bicycle. The company piloted the product in a town in a state of India and plans to expand based on the success of the pilot. The motorized bicycle can travel up to 40 km on a single battery charge at an average speed of 20 km/hr, and can also be pedaled if the battery dies. The company is training mechanics to service the batteries and motors, which cost Rs. 9,000 to produce. To determine potential sales, the company wants to survey users of the pilot program to obtain feedback on the motorized bicycle.

Uploaded by

sehaj01
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Class Assignment – Make a Questionnaire

ECO Cycles Ltd

An Indian Company manufacturing regular cycles and now Piloting Motorised cycle
An Indian company has introduced a Motorised cycle. The company is piloting the product in
parts of a State in India.
The pilot was launched recently in a particular town in the state and based on the success,
the company would launch more such cycles targeting existing customers in rural and Tier II
and III cities.
The cycle is operated through a battery and can run up to 40 km with an average speed of 20
km per hour. If the battery goes off in the middle, the cyclist can also pedal. The total time for
recharge of 100% is 5 hours & 60% is 3 Hrs in a regular socket of AC 220-240 V.
The motor, which is being manufactured at the company’s facility in the same state, costs Rs.
9,000. The battery can be fixed by mechanics trained by the company. The company currently
is training 100 people in the state and plans to launch the programme in the neighboring
states also.
According to the company around 10 million cycles are sold in India, of which five million are
bought by farmers, traders and workers. The company has gained 4 per cent market share in
2008-09 by selling regular bicycles in the same.
A survey is to be carried out now (since the piloting has been done) to find out the Opinion/
Feedback of the persons who have used the Motorised cycle to ascertain the Potential Sales
that could be had with the same if the response is positive.

Design a questionnaire for the same

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