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Wooqer

Wooqer is an online deal aggregator launched in 2009 that operates in Bengaluru and Pune. It compiles promotional offers from brands and makes them available on its website. It provides customers savings on purchases and retailers and brands a platform to promote deals and analyze consumer behavior. Wooqer generates revenue from fees charged to malls and brands for deal promotion and from subscription fees from OEMs. It plans to expand its user base and operations to more cities in India by 2011.

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340 views10 pages

Wooqer

Wooqer is an online deal aggregator launched in 2009 that operates in Bengaluru and Pune. It compiles promotional offers from brands and makes them available on its website. It provides customers savings on purchases and retailers and brands a platform to promote deals and analyze consumer behavior. Wooqer generates revenue from fees charged to malls and brands for deal promotion and from subscription fees from OEMs. It plans to expand its user base and operations to more cities in India by 2011.

Uploaded by

bikash_kedia
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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INTRODUCTION

Founders ² Vishal Purohit, Pavitra Saxena,


Harish Reddy

Launched in December 2009

Provides Online guide to best retail deals.

Aggregator of promotional deals that spans


brands and product categories.

Presently operates in Bengaluru and Pune


BUSINESS MODEL
Compiles promotional offers, discount details, MRPs,
Product facts and makes them available on site
through browsing and search options.
Provides data for Analysis by Brand managers.
AIDA ² Awareness Interest Development Action
Providing a mathematical scoring system for all types
of sales (discounts, promotions, combo gifts, buy 1 get
one free) for a given input.
Brand managers use it to provide the best promotion
type.
IMPLEMENTATION

Features of Site ²
R My List

R Wish List

R Mall Walk

Customers can create customized list of products

Request items they want to buy

Browse through promotions in mall in the city


WEBSITE

Four Interfaces
R Wooqer.com ² for end users

R AIDA.wooqer.com ² for brand managers

R Pbox.wooqer.com ² for small retailers

R OEM.wooqer.com ² for original Equipment


manufacturers
VALUE ADDITION

End Customers ² 22% savings on an average

High Engagement of users, approx eight minutes


on website.

OEM ² Aax Global, manufacturer of Cobra


Pepper spray signed up at Wooqer and in a year
has clinched deals worth Rs. 70 lakh

Valuable Real time data for marketers and brand


owners
REVENUE
Malls are charged for an hour·s slot per day for entire
month
Rs. 10,000/- for premium brands , Rs. 7,500/- for
value brands
Rs. 65,000 to Rs. 90,000 per brand per city for
AIDA(Awareness Interest Development Action)
customers.
Rs. 20,000 Annual subscription fees for OEM.
Free for retailers as of now.
PRESENT REACH

No of OEMS : 75 (300 ² 400 products, about 4-6


products for each OEM)

No of Brands on AIDA.WOOQER : 19

No. of Users on PBOX.WOOQER : 35 ² 40

No. of Mall walk customers ² 14


EXPANSION PLANS
Initial Investment ² 2.2 crores
Seed funding by Garage Again Ventures
Average monthly Revenues ² 8.25 lakhs
Target Revenue for FY2011 ² 1.93 cr
No. of Wooqer base
R Pune ² 10,000
R Bengaluru ² 15,000

Target User by FY 2011 ² 50,000


Expand to Hyderabad, Delhi, Mumbai by March 2011

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