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    The document outlines a 17-step roadmap for small businesses to connect with customers. It includes identifying the product or service, reviewing marketing materials and plans, assessing the ideal customer, analyzing competitors, identifying marketing opportunities, creating branded marketing pieces, and ongoing consultation to work the plan and measure results. The goal is for small businesses to sustainably connect with and grow their customer base through strategic marketing activities.

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    The document outlines a 17-step roadmap for small businesses to connect with customers. It includes identifying the product or service, reviewing marketing materials and plans, assessing the ideal customer, analyzing competitors, identifying marketing opportunities, creating branded marketing pieces, and ongoing consultation to work the plan and measure results. The goal is for small businesses to sustainably connect with and grow their customer base through strategic marketing activities.

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    The document outlines a 17-step roadmap for small businesses to connect with customers. It includes identifying the product or service, reviewing marketing materials and plans, assessing the ideal customer, analyzing competitors, identifying marketing opportunities, creating branded marketing pieces, and ongoing consultation to work the plan and measure results. The goal is for small businesses to sustainably connect with and grow their customer base through strategic marketing activities.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    22 views1 page

    Untitled

    Uploaded by

    api-33125970
    The document outlines a 17-step roadmap for small businesses to connect with customers. It includes identifying the product or service, reviewing marketing materials and plans, assessing the ideal customer, analyzing competitors, identifying marketing opportunities, creating branded marketing pieces, and ongoing consultation to work the plan and measure results. The goal is for small businesses to sustainably connect with and grow their customer base through strategic marketing activities.

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    Connect to your Customers

    Small Business Checklist


    We will work through the following steps in the Connect to your Customers Road Map.

    1. Identify your product or service.

    2. Review your Business Plan or Marketing Plan (If you have one).

    3. Review your Marketing budget.

    4. Set goals and expectations on marketing process.

    5. Assess you current marketing pieces for branding, effectiveness and messaging. This includes your name, logo,
    colors, and tagline.

    6. Describe your ideal customer. Who do you think will want your product or service? This will include all
    demographic information: Age, Sex, Education, Income Level, Discretionary Income, Daytime Demographics.

    7. What activities do your customers participate in, places they frequent, associations they belong to and
    additional Lifestyle Attributes.

    8. Review top 3 competitors in your marketplace and conduct a Strength, Weakness, Opportunity, Threat analysis.

    9. Connect with other referral business partners that share your customer base.

    10. Identify and evaluate advertising and marketing opportunities that place you in front of your customers. Focus
    on sustainable marketing activities.

    Examples: Newspapers, Trade Magazines, Direct Mail, Flyers, Social Media, Sponsorships, Trade Show Events,
    Radio, TV, Internet, SEO/ PPC, and Association Memberships.

    11. Brand It to provide contact info, pricing and introductions for advertising that you will handle on a one on one
    basis.

    12. Collaborate on action steps to build network and grow brand presence.

    13. Set goals, expectations and timeline on Advertising.

    14. Create message appropriate to the marketing opportunity and target market.

    15. Brand It to create custom marketing piece designed to Connect to your Customers.

    Examples: Direct Mail, Flyer, Sell Sheets.

    16. Ongoing monthly consulting to review upcoming marketing opportunities and objectives.

    17. Work the plan. Stay focused. Measure the results.

    Lori Stang – Owner

    Brand It Marketing, LLC 4939 W. Ray Road Suite 4 Chandler, AZ 85226 Phone 480.459.6046 www.BrandIt-Marketing.com

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