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SUMMARY: Organizations Have Various Objectives in Utilizing Social Media, From

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Here is a summary of the document in 3 sentences or less: SUMMARY: The document discusses the objectives of social media marketing, including increasing website traffic, reducing customer support costs, and expanding business networks. It outlines common social media marketing goals such as brand reputation management and natural search engine optimization. The key tools of social media marketing mentioned are blogs, microblogs, image sharing, video sharing, social networks, and customized "mash up" websites that aggregate multiple types of content and data.

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SUMMARY: Organizations Have Various Objectives in Utilizing Social Media, From

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jas_4u1989
58 views3 pages
Here is a summary of the document in 3 sentences or less: SUMMARY: The document discusses the objectives of social media marketing, including increasing website traffic, reducing customer support costs, and expanding business networks. It outlines common social media marketing goals such as brand reputation management and natural search engine optimization. The key tools of social media marketing mentioned are blogs, microblogs, image sharing, video sharing, social networks, and customized "mash up" websites that aggregate multiple types of content and data.

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Here is a summary of the document in 3 sentences or less: SUMMARY: The document discusses the objectives of social media marketing, including increasing website traffic, reducing customer support costs, and expanding business networks. It outlines common social media marketing goals such as brand reputation management and natural search engine optimization. The key tools of social media marketing mentioned are blogs, microblogs, image sharing, video sharing, social networks, and customized "mash up" websites that aggregate multiple types of content and data.

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58 views3 pages

SUMMARY: Organizations Have Various Objectives in Utilizing Social Media, From

Uploaded by

jas_4u1989
Here is a summary of the document in 3 sentences or less: SUMMARY: The document discusses the objectives of social media marketing, including increasing website traffic, reducing customer support costs, and expanding business networks. It outlines common social media marketing goals such as brand reputation management and natural search engine optimization. The key tools of social media marketing mentioned are blogs, microblogs, image sharing, video sharing, social networks, and customized "mash up" websites that aggregate multiple types of content and data.

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http://www.marketingsherpa.com/article.php?

ident=31553#

    
SUMMARY: Organizations have various objectives in utilizing social media, from
increasing website traffic to reducing customer support costs. What social media
marketing objectives are you targeting and measuring? See how your answers
compare to our survey results.

By Sergio Balegno, Research Director

The Targeting and Measurement of Social Media Marketing Objectives

Click here to see a larger, printable version of this chart

The "O" in MarketingSherpa’s Social Marketing ROAD Map stands for Objectives, or defining
objectives aligned with target audiences and social metrics. This is the second important step in
mapping an effective social marketing strategy.

The company or brand Web site has become the hub of marketing strategy for many organizations.
As a result, nearly three-quarters of marketers target "increasing Web site traffic" as a social
marketing objective and measure their progress in achieving it.

The missed opportunity here is related to targeting cost reductions as an objective. Social media
tools can enable prospects and customers to more conveniently "serve themselves," substantially
decreasing the cost of customer acquisition and support

http://www.equitymarketingsolutions.com/social-media-marketing-objectives/

The Objectives Of Social Media Marketing


2009 has seen dramatic growth in social media tools being applied to corporate marketing.
The real-time nature of social media is not only affecting consumer & business buying trends;
it is also changing how search engines evaluate you. The goals of social media marketing
differ from traditional website marketing in that we are forging an active relationship with the
site visitor, converting the reader from passive observer into an active participant.
Accomplishing this creates a network of advocates capable of virally spreading your message
across their networks. Each tool within social media plays a critical role and they should be
synchronized to be effective. Performed in part or without purpose, the effects are fleeting
and potentially damaging.

WHAT IS SOCIAL MEDIA MARKETING?


Social media is the term that is used to describe Internet and web-based technologies that
promote networking and viral communication. Rather than a traditional “1-to-1”
communication approach, these technologies are built to facilitate networking and
communications from “1-to-unlimited”. Information in many cases is indexed & available for
the world to access.

GOALS OF SOCIAL MEDIA MARKETING


The primary objective of social media marketing is to increase your business network(s). It is
through the creation and expansion of networks that leads and sales can be cultivated. This
form of marketing unique is that it also satisfies other important business needs such as:
brand reputation management, increase of natural search engine rankings, creates visibility
within the Blogosphere, allows for real-time news publishing and PR, expands marketing
boundaries (geography) & expands business networks throughout all levels of your
organization.

TOOLS OF SOCIAL MEDIA MARKETING


Primary social media tools consist of the following: Blogs, microblogs (Twitter), image share
portals (Flickr), video share portals (YouTube), social network websites (LinkedIn,
FaceBook), and “Mash up” websites which are “user-customized” portals that receive data
from multiple sources including blogs, video, news and microblogs.

WHY SOCIAL MEDIA MARKETING


With today’s on-again and off-again economy, there are few silver-bullets left for small
businesses. Social media may be the most attainable/viable solution for any business that has
more smarts than budget. Social media is a perfect extension of traditional networking; the
big difference is that anyone can effectively extend themselves without geographical
boundaries or personal introduction. Like many effective Internet marketing activities,
intelligence combined with a good plan and follow-through can and do make a difference.

WHO IS IT FOR?
Social media tools can be used by any business. Selfish promotions are immediately shot
down and scorned, respectful promotions are rewarded. To be successful in social media
marketing, businesses need to be interesting and in many cases – selfless. Any business that
can enlighten, educate and help its audience will ultimately succeed.

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