Characteristics of Good Sample
Characteristics of Good Sample
FOCUS ON OBJECTIVES: The sample size must be selected depending upon the
research objectives. For instance, if a research is undertaken ‘to find out the
impact of inflation on the poor’ then the sample size would be larger, as there are
more poor households in India. (In 2008, there were about 147 million
households of poor people in India – yearly income of less than Rs. 90,000).
FLEXIBILITY: The sample size should not be rigidly followed. The sample size can
be modified depending upon the circumstances. For instance, the sample size
may be reduced, if sufficient information is already available or if there is a
limitation of time and funds. However, sample size may be increased, if proper
information is not available from the current sample.
PROPER SELECTION OF SAMPLE UNIT: The sample unit must be appropriate. The
universe comprises of the elements, and each element can be further divided into
units. For instance, if a study is conducted to study job satisfaction among bank
employees, then bank employees comprise the universe. The element of universe
may comprise of bank employees / manager in rural banks, and in urban banks.
The sample unit may include male and female employees, junior or senior
employees depending upon the type of research, researcher must select proper
sampling of unit(s) to conduct the research activity.
Sampling unit
Sampling frame
Sources of data
Methods of data collection
Resources required for data collection
Time frame to collect data, etc
GEOGRAPHIC AREA OF THE STUDY: the researcher must consider the size of the
area for selecting the sample size. For instance ,if the area coverage is large such
as the entire state or country, then the size of the sample would be large. In such
situation, the researcher may adopt multi-stage cluster sampling.
SUITABILITY : The sample size should be suitability to collect the relevant data. For
instance, if a research is conducted to find out reading habits of college student in
the city of Mumbai, then the sample would be the students from the colleges of
Mumbai city, and the sample size may be smaller. But if the research is conducted
to find out the reading habits of college students in India, then the sample would
consist of students from various colleges across India, and the sample size woukd
be larger.
ECONOMY:the sample size must be economical. The sample size must be cost-
effective.it should not put extra burden on the resources .At the same time, the
sample size should be such that it facilitates proper collection of data.
Normally, the researcher must first consider the availability of resources and then
plan for the sample size. For instance, the sample size can be large, funds are
available for research activity, and vice-versa.