Project on DATA CARD

Advertising and sales Promotion

Submitted to:- Submitted by:-

Prof.Tripti ghosh Sharma Parmit k jain

Ravi k sinha

Rakshit Chhabra

Sanjeev malik

Vivek singh

Vivek vikas rai

 AKNOWLEDGEMENT

We would like to thank our faculty Prof. Tripti Ghose Sharma for giving us the
opportunity to excel and work in the field of Advertising and Sales promotion.
While developing the plan we have learnt many things which will undoubtedly help
us in the future.

A well combination of theory and practice helped us in compiling this report on

“DATA CARD”.

We are also grateful to all those people who directly or indirectly helped us in
accomplishing this project.
 CONTENT

1. Introduction

2. Secondary data

3. Research objectives

4. Research methodology

5. Questionnaire

6. Data analysis

7. Conclusions

8. Recommendations

9. Bibliography
 Introduction

Data card is the product which gives facilities to store important data from the mobile and that
data which can be transferred in other mobile from data card. The data could be in the form of
Contacts no. , calendar, messages, emails, reminders, note pads etc.This device is different from
pen derives because in this device we can store the messages, emails etc.

Right now, the market potential is immense for the product as nobody has explored market this
way. The product is directly targeted for the Professionals who are using Cell Phones and
without Data they are paralyzed & not been able to do their Business at all.

There is no option available for the Cell Phone users at Max they can save Data to some extent in
their Laptops but not all. And still there is lot of Gap in the market for the professionals who
have their personal Laptops.

These days all the deals transact through the verbal communication and hence messages and
contacts have crucial role to play for Professionals and our product is so powerful that it connects
with masses itself and it will also reap the benefit of being Monopolistic Product in this segment.

Moreover, this is one category which is yet to be explored and our Data Card will be entering
into an unknown territory.

Features-

Built in Global positioning system.

Installation is breeze in this product.

One touch and zero CD install.

Micro SD card not included.

Two-in-one Device.

One year warrantee.

Pricing Strategy:-

Price of the Data card would be on the basis of slab which is being taken as
follows-

Basic price – 999/-(including all taxes).

Usage:-
To protect the data such as Contact list/ Messages/ To-do list/ Reminders & Meetings for
Professionals who either frequently change their Cell Phones or they have Psychological risk
associated that-they may not loose their important Data.

Secondary data
Our device is multi work device because this device added with lot of ports, so we provide ports
to those company customers which have the top 5 as per the market share. As per our target
customers are business professionals so we provide port for the blackberry customer’s also.
According to the V&D100 Indian Telecom Survey conducted by Cyber Media telecom journal
Voice Data.

The market share of various

companies:

1. Nokia-52%

2. Samsung-18%

3. LG-6%

4. Micromax-4.1%

5. Spice-4%

6. Others-15.9

Handset major Nokia remained the market leader with 52% share, despite a 15% revenue dip to
Rs 14,100 crore (down from Rs 16,567 crore in 2008-09). The Finnish giant’s share was gobbled
up by the Indian-brand handsets, and by Samsung. Nokia launched 22 devices during the year,
selling them though over 200,000 retail outlets across the country (with 45% in rural India), and
supporting them with over 700 service centers across 400 towns and cities. But its services thrust
diluted its focus on handsets.
Samsung remained the second largest handset vendor, with 17.4% market share, followed by LG
at 5.9%. Sony Ericsson slipped badly last year, with very few options in the low- and mid-range
handset segments.

Indian mobile-handset brands strengthened their presence in the domestic handset market in

2009-10, adding up to 14% market share by revenue,

Professionals acceptance of phones types :

According to the V&D100 Indian Telecom Survey conducted by Cyber Media telecom journal
Voice Data.

1. Business Phones:-45%

2. Multimedia Phones:-37%

3. Others:-18%

Most of the phones used by the business professionals are business phones so we provide the
ports to those company’s phones who have the leading market share in that category, But we can
not ignore the multimedia phones so we provide a solutions to these phones users also.

Penetration in mobile market of India:

With 6.8 million new subscribers a month in November alone, India recently surpassed China as
the fastest-growing cell phone market in the world. India still lags behind China in total
subscribers, with a mere 143 million compared with China's 449 million. But that's almost
double the 75 million amassed a year ago -- and India is closing the gap with rival China fast.
India has set an ambitious goal of reaching 500 million subscribers by 2010.

For many who celebrate the emergence of India as a global economic power, the rapid spread of
cell phones is a much more important development than "high tech" India. While the high tech
off-shoring industry is the province of the elites, the spread of cell phones has been remarkably
democratic and is allowing taxi drivers, farmers and fishermen to participate directly in India's
economic boom.
The explosion of the cellular industry in India also shows what happens when government gets
out of the way. At the turn of the millennium, it took months, sometimes years, to get a phone in
India. Shaky infrastructure and stifling bureaucracy meant that telephone penetration had barely
hit 2% -- one of the lowest phone penetration rates in the world. Then, in 1999, government
reforms rationalized phone tariffs and allowed competition from private-sector telecom
companies.

The results have been nothing short of astounding. Fierce competition among mobile phone
operators have driven down rates to 7-8% of their former levels. Indian firms today offer the
cheapest mobile services in the world, with outgoing calls for as little as a penny a minute. The
cost of mobile phone handsets also has fallen to as little as $35, as manufacturers such as LG,
Ericsson and Nokia opened factories in India. Today you can buy a second hand phone in New
Delhi for $15 or less. A small businessman in Mumbai (Bombay) or Kolkatta (Calcutta) now can
have a mobile phone in his hand in a matter of a couple of days. Mobile networks now cover
38% of the population and coverage is expected to increase to 50% by the end of 2007. Overall,
phone penetration has jumped to 16.6% for India as a whole, and up to 50% in larger cities.

As our device is used in mobile phones so as per the penetration of mobile market in india, the
chance of successful of our device is high.

Research
Objective
To position the product as the most effective Technological device which not only helps the
consumers to save their important data but also gives freedom to transfer this data to any other
device. This can be achieved through advertisements (like speaking newspapers talking about
Volks Wagon)
Research Methodology
Research Design-
The research is being designed from the Questionnaire first then followed by survey in the small
area of the Delhi & NCR professionals. Then on the basis of that the analysis has been done by
the help of charts and graphs.
Source of Data-
Survey is totally based on the Primary & Secondary data. We went out for field survey which
was based on the strategies. I have taken 100 professional as my sample size. The whole project
is constructed like this: -

 Questionnaire is being set as per the mind set of the Indian Professionals.

 I went to different location for my survey, apart from that I have visited personal
contact for survey as well.

 After that, gathering the entire data sheet I have put it in the excel sheet and
started analyzing.
Sample size-

The sample size of my survey is 100.

Sampling Method-

I have done convenient sampling.

Statistical Tool Used-

I have used Excel sheet to collect the entire data, which is taken by me from the Primary Data.
Then after I have taken the help of Pie Chart, Bar Graph and Tables to show the Interpretation
part of the survey.

Questionnaire
Q-1) Do you use cell-phones?

a) Yes b) No

Q-2) Type of mobile phone you are using.

a) Black and white

b) Color phone
c) Multimedia handsets

Q-3) which type of data you are keeping in your mobile?

a) Professional b) personal c)both

Q-4) How important your data is for you?

a) Not much
b) It depends
c) Very much

Q-5) Do you have any backup of your data in case you loose your handset?

a) Yes b) Not as such

Q-6) would you like to have a device which can save your data directly from your
mobile phone?

a) No need
b) Yes
c) It would be great

Q-7) how much you can pay for that kind of device?

a) Below 500 b) 500-800

c) 800-1000 d) >1000

Q-8) how much data storing capacity you would like to have in this device?

a) Up to 512 MB b) 512 MB -1 GB

c) 1GB -2 GB d) more than 2 GB

Q-9) what would be your response if a company launches such a device?

a) Positive

b) Negative
c) Neutral
Personal details-

Name- ……………………………………………

Age- …………………………………………….

Profession-………………………………………

Contact no-………………………………………
DATA ANALYSIS OF QUESTIONNAIRE
 Q-1) Do you use cell-phones?

Yes
No

100%

Interpretation- We surveyed 100 respondents on this question whether they use

cell phone or not and we didn’t find any professional not using cell-phones.
 Q-2) Type of mobile phone you are using.

5% 22%

Black and white

Colour

Multimedia

73%

Interpretation- within 100 of professionals surveyed 73 are using

multimedia handsets,22 are color handsets and rests are using black and
white handsets.
 Q-3) the type of data you are keeping in your mobile.

35%
41%

professional

personal

both

24%

Interpretation- on the question about the type of data saving 41 are

keeping their professional data,24 are keeping their personal data and
rest are keeping both.
Q-4) How important your data is for you?

70%

60%

50%

40%
61%
30%

20%
28%

10% 11%

0%
Not much It depends Very much

Interpretation- within 100 professionals 61 are keeping their important

data in mobile,28 are behaving according to data and rest 11 feel not
much importance to their data.
Q-5) Do you have any backup of your data in case you loose
your handset?
14%

Yes
Not as
such

86%

Interpretation- 86 professionals don’t have any device which can store

the important data of their cell phones.
 Q-6) would you like to have a device which can save your data
directly from your mobile phone?

7%

45% No need

Yes
48% It would be
great

Interpretation- within 100 professionals 48 persons want to have a

device which can help to store their data,7 % don’t showing their interest
in such kind of devices while 45% are passionate about that.
Q-7) how much you can pay for that kind of device?

40%

35%

30%

25%

Below 500
20%
500-800
15%
800-1000
10%
> 1000

5%

0%
Below 500 500-800 800-1000 > 1000

Interpretation- here most of the professionals are ready to pay between

500 – 1000 for such kind of backup device.
Q-8) How much data storing capacity you would like in this device?

35%

30%

25%

20% Upto 512

MB

15%
512MB-1GB
1GB-2GB
10% More than
2GB

5%

0%
Upto 512MB 512MB-1GB 1GB-2GB More than 2GB

Interpretation- on the question regarding data storage capacity of such

kind of backup device 16% respondents want up to 512 MB,24% want
512MB-1 GB, 32% want 1GB-2GB,and rest 28% prefer more than 2GB
memory.
 Q-9) what would be your response if a company launches
such a device?
20%
6%

Negativ
e
Positive
Neutral

74%

Interpretation- on the question regarding their responses on launching

such kind of devices 74 % are showing their positive attitude,20 % are
neutral while just 6% have showed negative response.

CONCLUSION
A data card has a flash memory data storage device integrated with a USB
(Universal Serial Bus) interface. It is small, fast, has thousands of times more
capacity, and is more durable and reliable. Data card is very robust mechanically.
It does not require battery too. The data could be in the form of Contacts no. ,
calendar, messages, emails, reminders, note pads etc.This device is different from
pen derives because in this device we can store the messages, emails etc. It has
more additional feature like GPS which is unique as no one is there as a
competitor. We are looking forward to penetrate the market keeping Target
audience in mind.