Scribd
Upload
40 views3 pages

Solver 2

The document presents the results of an optimization model for allocating an advertising budget of $12 million across 6 publications. It shows the original and optimized values for number of advertisements and costs for each publication, subject to constraints on total and individual publication budgets, audience sizes, and percentage of total budget. The optimized solution allocates the budget across the 6 publications to meet all constraints.

Uploaded by

Sanju Sarkar
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLS, PDF, TXT or read online on Scribd
40 views3 pages

Solver 2

The document presents the results of an optimization model for allocating an advertising budget of $12 million across 6 publications. It shows the original and optimized values for number of advertisements and costs for each publication, subject to constraints on total and individual publication budgets, audience sizes, and percentage of total budget. The optimized solution allocates the budget across the 6 publications to meet all constraints.

Uploaded by

Sanju Sarkar
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLS, PDF, TXT or read online on Scribd
You are on page 1/ 3

Microsoft Excel 12.

0 Answer Report
Worksheet: [Book1]Sheet1
Report Created: 2/5/2011 11:57:22 AM

Target Cell (Max)


Cell Name Original Value Final Value
$E$11 total total cost 3362640 12000000

Adjustable Cells
Cell Name Original Value Final Value
$D$5 pub1 no.of add placed 6 26.485511337
$D$6 pub2 no.of add placed 6 23.3816458633
$D$7 pub3 no.of add placed 6 22.9677975281
$D$8 pub4 no.of add placed 6 16.5531424132
$D$9 pub5 no.of add placed 6 13.6562016004
$D$10 pub6 no.of add placed 6 13.4492769395

Constraints
Cell Name Cell Value Formula Status Slack
$E$11 total total cost 12000000 $E$11<=$D$16 Binding 0
$E$13 total(pub3+pub4) total cost 3757536.58932 $E$13<=$D$18 Not Binding 3742463.411
$F$5 pub1 %of total 33% $F$5<=$D$20 Not Binding 0.007625493
$F$6 pub2 %of total 24% $F$6<=$D$20 Not Binding 0.090590787
$F$7 pub3 %of total 22% $F$7<=$D$20 Not Binding 0.116528508
$F$8 pub4 %of total 10% $F$8<=$D$20 Not Binding 0.236343443
$F$9 pub5 %of total 6% $F$9<=$D$20 Not Binding 0.27268511
$F$10 pub6 %of total 6% $F$10<=$D$20 Not Binding 0.27422666
$G$12 total audience(mm) 830 $G$12>=$D$19 Not Binding 30
$D$5 pub1 no.of add placed 26.485511337 $D$5>=$D$21 Not Binding 20.48551134
$D$6 pub2 no.of add placed 23.3816458633 $D$6>=$D$21 Not Binding 17.38164586
$D$7 pub3 no.of add placed 22.9677975281 $D$7>=$D$21 Not Binding 16.96779753
$D$8 pub4 no.of add placed 16.5531424132 $D$8>=$D$21 Not Binding 10.55314241
$D$9 pub5 no.of add placed 13.6562016004 $D$9>=$D$21 Not Binding 7.6562016
$D$10 pub6 no.of add placed 13.4492769395 $D$10>=$D$21 Not Binding 7.44927694
advertising budget

publication cost per advertisement audience per ad(mm) no.of add placed total cost
pub1 147420 9.9 26.485511336965 3904494
pub2 124410 8.4 23.38164586328 2908911
pub3 113100 8.2 22.967797528132 2597658
pub4 70070 5.1 16.553142413189 1159879
pub5 53000 3.7 13.656201600425 723778.7
pub6 52440 3.6 13.449276939505 705280.1
total 12000000

total(pub3+pub4) 3757537

contraints
advertising budget not to exceed 12000000

total budget for pub3+pub4 not to exceed 7500000


minimum total audience(mm)for all the publication 800
maximum% of budget spent on any publication 33.30%
minimum no. of ads per publication 6
%of total total audience(mm)
33% 262
24% 196
22% 188
10% 84
6% 51
6% 48

830

You might also like