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    Ardhangi Ni: For Your Perfect Half ........

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    Georgian Anand
    The document describes Ardhangi, a luxury jewelry brand for women. It targets upper middle and upper class consumers in India. The brand aims to position itself as exclusive and premium. It sells various jewelry items ranging in price from Rs. 10,000 to Rs. 200,000. The brand promotes through magazines, television, billboards, and online. It has stores located in high-end malls in Delhi and Mumbai. The stores are typically 200 square feet in size. The business strategy is to expand retail operations, increase market share in India and abroad, and grow jewelry manufacturing.

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    Ardhangi Ni: For Your Perfect Half ........

    Uploaded by

    Georgian Anand
    126 views14 pages
    The document describes Ardhangi, a luxury jewelry brand for women. It targets upper middle and upper class consumers in India. The brand aims to position itself as exclusive and premium. It sells various jewelry items ranging in price from Rs. 10,000 to Rs. 200,000. The brand promotes through magazines, television, billboards, and online. It has stores located in high-end malls in Delhi and Mumbai. The stores are typically 200 square feet in size. The business strategy is to expand retail operations, increase market share in India and abroad, and grow jewelry manufacturing.

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    ardhangini

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    The document describes Ardhangi, a luxury jewelry brand for women. It targets upper middle and upper class consumers in India. The brand aims to position itself as exclusive and premium. It sells various jewelry items ranging in price from Rs. 10,000 to Rs. 200,000. The brand promotes through magazines, television, billboards, and online. It has stores located in high-end malls in Delhi and Mumbai. The stores are typically 200 square feet in size. The business strategy is to expand retail operations, increase market share in India and abroad, and grow jewelry manufacturing.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    126 views14 pages

    Ardhangi Ni: For Your Perfect Half ........

    Uploaded by

    Georgian Anand
    The document describes Ardhangi, a luxury jewelry brand for women. It targets upper middle and upper class consumers in India. The brand aims to position itself as exclusive and premium. It sells various jewelry items ranging in price from Rs. 10,000 to Rs. 200,000. The brand promotes through magazines, television, billboards, and online. It has stores located in high-end malls in Delhi and Mumbai. The stores are typically 200 square feet in size. The business strategy is to expand retail operations, increase market share in India and abroad, and grow jewelry manufacturing.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 14

    Ardhangi

    For your perfect


    ni
    half……….........Submitted by:-
    Pratistha Saxena
    Submitted Sankalp Sharma
    to:- Anand Kumar
    Ms. Shweta Manik Monga
    Saini.
    Introduction
    The …..in high-end
    brand deals
    ladies exclusive Diamond
    jewellery. The brand identifies
    itself with the perfect half ie .
    the woman and celebrates its
    existence through its precious
    jewellery.
    Assortment
    •The assortment consists of:-
    •Necklaces
    •Earrings
    •Bangles
    •Rings
    •Bracelets
    •Amulets
    •Anklets
    •Pendants

    •The price range starts from Rs. 10,000 to Rs.


    200000.
    Brand
    personality……..
    •High end luxury jewellery brand for
    ladies.
    Brand image……
    •Consumer perception:-
    •Premium & exclusive ladies
    jewellery brand.

    •Seller’s perception:-
    •Brand a la crème.
    Brand
    positioning……
    •The brand attempts to position
    itself in the a la crème of the
    societal levels and grab a decent
    share of the potential market.
    Brand
    promotion……
    •Print media ( High fashion
    magazines vogue, Elle.)
    •Broadcast media ( television media)
    •Hoardings
    •Internet promotion through net
    pages.
    Target market…..
    •A la crème of the society .
    •(Including upper middle class and
    the upper class.)
    Location…..
    •DLF Saket mall, Delhi
    •Connaught place inner circle,
    Delhi
    •Inorbit mall, Mumbai
    •R city mall, Mumbai
    Area of the
    store…….
    •200 sq. feet by 200 sq. feet. Single
    floor store.
    •The area can be changed according
    to the space available.
    Marketing Strategies,
    • To attract its costumers and satisfy its
    consumers comes up with
    strategies like:-
    a) promise
    i.e. Guarantee of Authenticity of its
    •products.
    Employee Safety, Satisfaction Index,
    • Medical
    b) provides with certificate of
    Availability,
    Authenticity
    • Environmental Protection Standards,
    etc.
    Business Strategy
    • Continue to grow retail
    operations

    •• Expand market penetration


    Increase market share in
    for branded
    India jewellery
    and other international
    markets
    • Increase jewellery manufacturing
    capacities and develop
    infrastructure
    Thank
    you…..

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