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Cept HRM Sessions I & Ii

This document provides an overview of Module 1 of a course on Human Resource Management. It discusses 6 key competitive challenges facing organizations: 1) going global to grow, 2) embracing new technology, 3) managing change, 4) managing talent/human capital, 5) responding to market conditions, and 6) containing costs. For each challenge, it lists the business drivers and importance of HR practices in addressing the challenges through strategies like attracting/retaining talent, developing high-performing cultures, and improving productivity. The module aims to classify HR issues organizations face into "competitive challenges" and "employee concerns" and discuss HR's role in helping firms achieve their goals.

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Bilva Patel
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0% found this document useful (0 votes)
67 views8 pages

Cept HRM Sessions I & Ii

This document provides an overview of Module 1 of a course on Human Resource Management. It discusses 6 key competitive challenges facing organizations: 1) going global to grow, 2) embracing new technology, 3) managing change, 4) managing talent/human capital, 5) responding to market conditions, and 6) containing costs. For each challenge, it lists the business drivers and importance of HR practices in addressing the challenges through strategies like attracting/retaining talent, developing high-performing cultures, and improving productivity. The module aims to classify HR issues organizations face into "competitive challenges" and "employee concerns" and discuss HR's role in helping firms achieve their goals.

Uploaded by

Bilva Patel
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPT, PDF, TXT or read online on Scribd
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MASTER OF TECHNOLOGY MANAGEMENT

HUMAN RESOURCE MANAGEMENT


(2010 – 2012 SEMESTER II)

CEPT UNIVERSITY
FACULTY OF APPLIED MANAGEMENT

DR KSB NAYAR
[email protected]
MODULE I
HUMAN RESOURCE MANAGEMENT – AN INTRODUCTION
SESSION 1: HUMAN RESOURCE MANAGEMENT – AN INTRODUCTION

 IMPORTANCE OF PEOPLE IN ORGANIZATIONS


 MANAGING HUMAN TALENT TO ACHIEVE ORGANIZATIONAL OBJECTIVES
 COMPETITIVE ADVANTAGE: ATTRACT/SELECT/DEPLOY/DEVELOP TALENT
 RELEVANCE OF HR TO LINE MANAGERS AND HR FUNCTION ALIKE
 UNDERSTANDING HUMAN BEHAVIOR – HAVING KNOWLEDGE ABOUT SYSTEMS AND
PRACTICES – BUILDING SKILLED AND MOTIVATED WORKFORCE
 BE AWARE OF ECONOMIC, TECHNOLOGICAL, SOCIAL AND LEGAL ISSUES THAT
FACILITATE OR CONSTRAIN EFFORTS TO ACHIEVE GOALS
 EMPLOYEE SKILLS, KNOWLEDGE AND ABILITIES: MOST DISTINCTIVE AND RENEWABLE
RESOURCE
 “COMPETING THROUGH PEOPLE” AS A THEME; MANAGERS FOCUS ON SPECIFIC
CHALLENGES AND ISSUES ON DAY-TO-DAY BASIS
 WE SHALL CLASSIFY THEM AS “COMPETITIVE CHALLENGES” OR
“EMPLOYEE CONCERNS”
 HRM ROLE IN GETTING MOST FROM EMPLOYEES AND PROVIDING A WORK
ENVIRONMENT TO MEET SHORT-TERM AND LONG-TERM NEEDS
MODULE I
HUMAN RESOURCE MANAGEMENT – AN INTRODUCTION
COMPETITIVE CHALLENGES AND HUMAN RESOURCE MANAGEMENT

CHALLENGE 1: GOING GLOBAL TO GROW AND PROSPER


 COMPETITION AND COOPERATION WITH FOREIGN COMPANIES HAS BECOME AN
IMPORTANT FOCAL POINT FOR BUSINESSES
 PARTNERING WITH FIRMS ELSEWHERE AND USING IT TO COORDINATE DISTANT PARTS
OF THEIR BUSINESSES
 IMPACT OF INTERNATIONAL COMPETITION AND GLOBAL RECESSION
 CORPORATE SOCIAL RESPONSIBILITY: TO ACT IN THE BEST INTEREST OF PEOPLE
AFFECTED BY ITS ACTIVITIES – HELPS BOTTOM-LINE AND HRM
 HRM TODAY IS REQUIRED TO TAKE ON A MAJOR STRATEGIC ROLE AND ALIGN ITSELF
WITH BUSINESS STRATEGIES
 HR PRACTICES ADDRESS CRITICAL ISSUES – ATTRACTING & RETAINING KEY TALENT,
CREATING AND MANAGING HIGH-PERFORMING CULTURES, MANAGING DIVERSITY
AMONG EMPLOYEES, EMPLOYING OLDER GENERATION TO INCREASE WORKFORCE
AND PROFITS
 “GOING GLOBAL” IMPLIES BALANCING ISSUES RELATED TO DIFFERENT GEOGRAPHIES,
CULTURES, EMPLOYMENT LAWS & BUSINESS PRACTICES – A QUANTUM LEAP IN THE
COMPLEXITY OF HRM
MODULE I
HUMAN RESOURCE MANAGEMENT – AN INTRODUCTION
COMPETITIVE CHALLENGES AND HUMAN RESOURCE MANAGEMENT

CHALLENGE 2: EMBRACING NEW TECHNOLOGY


 ADVANCEMENT IN INFORMATION TECHNOLOGY – COMPUTER NETWORKS,
UNLIMITED DATA STORED, RETRIEVED AND USED – RECORD KEEPING TO
COMPLEX CONTROL APPLICATIONS
 USE OF INTERNET AND E-COMMERCE HAS BECOME THE ORGANIZATIONAL
CHALLENGE OF THE NEW MILLENNIUM
 WEB TRANSFORMED TRADITIONAL BRICK-AND-MORTAR COMPANIES
 “TOUCH LABOR” TO “KNOWLEDGE WORKERS” – EMPLOYEE RESPONSI-
BILITIES EXPAND – INCLUDE PLANNING, DECISION MAKING AND PROBLEM
SOLVING
 TECHNOLOGY, TRANSPORTATION, COMMUNICATIONS AND UTILITIES TEND
TO SPEND THE MOST ON TRAINING
 INFLUENCE OF TECHNOLOGY IN HRM – HR INFORMATION SYSTEM
 HRIS AFFECTS ENTIRE WORKFORCE – HIRED, TRAINED AND PAID BY HR –
HRIS POTENT WEAPON FOR ADMIN COST REDUCTION, IMPROVING
PRODUCTIVITY, RESPONSE TIME, DECISION MAKING & CUSTOMER SERVICE
 AREAS SUBSTANTIALLY BENEFITED THRU HRIS: PROCESS AUTOMATION,
RESOURCE UTILIZATION, QUICK HANDLING OF EMPLOYEE GRIEVANCES
AND TIMELY AND OBJECTIVE PERFORMANCE MANAGEMENT
MODULE I
HUMAN RESOURCE MANAGEMENT – AN INTRODUCTION
COMPETITIVE CHALLENGES AND HUMAN RESOURCE MANAGEMENT

CHALLENGE 3: MANGING CHANGE


 “NO CHANGE MEANS CHANCE” – “SUCCESSFUL COMPANIES DEVELOP A CULTURE THAT
JUST KEEPS MOVING ALL THE TIME” – ROSABETH MOSS KANTER
 CHANGE HAS BECOME A CORE COMPETENCY OF ORGANIZATIONS WHERE COMPETITION
IS GLOBAL AND INNOVATION IS CONTINUOUS
 PROGRAMS LIKE TOTAL QUALITY, CONTINUOUS IMPROVEMENT, DOWNSIZING,
REENGINEERING AND OUTSOURCING AIM AT MODIFYING OPERATIONS
 REACTIVE CHANGE (WHEN EXTERNAL FORCES AFFECT PERFORMANCE); AND PROACTIVE
CHANGE (TO TAKE ADVANTAGE OF TARGETED OPPORTUNITIES
 MANAGING CHANGE INVOLVES ENVISIONING THE FUTURE, COMMUNICATING VISION
TO EMPLOYEES, SET CLEAR PERFORMANCE EXPECTATIONS AND DEVELOP CAPABILITY
TO EXECUTE BY REORGANIZING PEOPLE AND REALLOCATING ASSETS
 KEY ELEMENTS TO BE BUILT INTO AN ORGANIZATION’S CHANGE MANAGEMENT
PLANNING ARE:
 LINKING THE CHANGE TO BUSINESS STRATEGY
 CREATE QUANTIFIABLE BENEFITS
 ENGAGE KEY EMPLOYERS, CUSTOMERS AND SUPPLIERS
 INTEGRATE REQUIRED BEHAVIOR CHANGES
 LEAD CLEARLY, UNEQUIVOCALLY AND CONSISTENTLY
 INVEST TO IMPLEMENT AND SUSTAIN CHANGE
 COMMUNICATE CONTINUOUSLY AND PERSONALLY
 SELL COMMITMENT TO THE CHANGE (NOT COMMUNICATION ABOUT CHANGE)
MODULE I
HUMAN RESOURCE MANAGEMENT – AN INTRODUCTION
COMPETITIVE CHALLENGES AND HUMAN RESOURCE MANAGEMENT

CHALLENGE 4: MANGING TALENT, OR HUMAN CAPITAL


 “COMPETE THROUGH PEOPLE” HIGHLIGHTS THAT SUCCESS INCREASINGLY DEPENDS
ON ORGANIZATION’S ABILITY TO MANAGE TALENT OR HUMAN CAPITAL
 HUMAN CAPITAL DESCRIBES THE ECONOMIC VALUE OF EMPLOYEES’ KNOWLEDGE,
SKILLS AND CAPABILITIES – THOUGH NOT REFLECTED IN BALANCE SHEET
 HUMAN CAPITAL IS INTANGIBLE, ELUSIVE AND CANNOT BE MANAGED AS JOBS,
PRODUCTS AND TECHNOLOGIES – EMPLOYEES OWN THEIR OWN HUMAN CAPITAL
 TO BUILD HUMAN CAPITAL, MANAGERS MUST CONTINUE TO DEVELOP SUPERIOR
KNOWLEDGE, SKILLS AND EXPERIENCE WITHIN THEIR WORKFORCE
 FOCUS ON IDENTIFYING, RECRUITING AND HIRING BEST AND BRIGHTEST TALENT;
TRAINING PROGRAMS; AND DEV OPPORTUNITIES FOR SKILL ENHANCEMENT
 ORGNS SHOULD FIND WAYS OF USING THE KNOWLEDGE THAT CURRENTLY EXISTS
 DEVELOPMENTAL ASSIGNMENTS INVOLVING TEAMWORK IS A VALUABLE WAY OF
FACILITATING KNOWLEDGE EXCHANGE AND MUTUAL LEARNING
 EFFECTIVE COMMUNICATION (FACE-TO-FACE OR THROUGH INF TECH) IS
INSTRUMENTAL IN SHARING KNOWLEDGE AND MAKING IT WIDELY AVAILABLE
 HR AND LINE MANAGERS HAVE IMPORTANT ROLE IN CREATING AN ORGANI-ZATION
THAT UNDERSTANDS VALUE OF KNOWLEDGE, DOCUMENTS SKILLS AND CAPABILITIES
AND IDENTIFIES WAYS OF UTILIZING SUCH KNOWLEDGE
MODULE I
HUMAN RESOURCE MANAGEMENT – AN INTRODUCTION
COMPETITIVE CHALLENGES AND HUMAN RESOURCE MANAGEMENT

CHALLENGE 5: RESPONDING TO MARKET CONDITIONS


 MANAGERS MUST MEET CUSTOMER REQUIREMENTS OF QUALITY, INNOVATION,
VARIETY AND RESPONSIVENESS, TO BE WINNERS IN THE MARKET PLACE
 MANAGEMENT INNOVATIONS LIKE TQM (DEVELOPED BY DR DEMING) AND PROCESS
REENGINEERING ARE TWO COMPREHENSIVE APPROACHES HAVING HR IMPLICATIONS
 TQM IS A SET OF PRINCIPLES AND PRACTICES WHOSE CORE IDEAS INCLUDE
UNDERSTANDING CUSTOMER NEEDS, DOING THINGS RIGHT THE FIRST TIME, EVERY
TIME AND STRIVING FOR CONTINUOUS IMPROVEMENT (KAIZEN)
 SIX SIGMA INCLUDES MAJOR CHANGES IN MANAGEMENT PHILOSOPHY AND HR
PROGRAMS. IT IS A STATISTICAL METHOD OF TRANSLATING CUSTOMER’S NEEDS INTO
SEPARATE TASKS AND DEFINING THE BEST WAY OF PERFORMING EACH TASK IN
CONCERT WITH OTHERS
 MOST QUALITY IMPROVEMENT TECHNIQUES STRESS EMPLOYEE MOTIVATION,
CHANGE IN CORPORATE CULTURE AND EMPLOYEE EDUCATION. FOR TQM TO BE
EFFECTIVE, MANAGERS MUST MAKE MAJOR CHANGES IN APPROACH AND PROGRAMS
 ORGANIZATIONS KNOWN FOR PRODUCT AND SERVICE QUALITY STRONGLY BELIEVE
THAT EMPLOYEES ARE KEY TO QUALITY
 HR PROGRAMS ARE ESSENTIAL TO PROGRAMS SUCH AS SIX SIGMA IS THAT THEY HELP
BALANCE TWO OPPOSING FORCES
 REENGINEERING IS ‘FUNDAMENTAL RETHINKING AND REDICAL REDESIGN OF
BUSINESS PROCESSES TO ACHIEVE DRAMATIC IMPROVEMENTS IN COST, QUALITY,
SERVICE AND SPEED.” – EFFECTIVE LEADERSHIP & COMMUNICATION PROCESS, A MUST
MODULE I
HUMAN RESOURCE MANAGEMENT – AN INTRODUCTION
COMPETITIVE CHALLENGES AND HUMAN RESOURCE MANAGEMENT

CHALLENGE 6: CONTAINING COSTS


 PRESSURES ON COMPANIES TO LOWER COSTS AND IMPROVE PRODUCTIVITY
 HR MANAGERS, LIKE OTHERS, ARE UNDER PRESSURE TO SHOW MANAGEMENT THE
“BOTTOM LINE” FINANCIAL RESULTS THAT HR ACHIEVES
 LABOR COSTS IS AMONG LARGEST EXPENDITURES, PARTICULARLY IN SERVICE AND
KNOWLEDGE-INTENSIVE COMPANIES; HEALTHCARE COSTS ARE AMONG ADDED COSTS
WHICH ARE OFTEN SHIFTED TO EMPLOYEES
 DOWNSIZING IS PLANNED ELIMINATION OF JOBS. GLOBALIZATION RESULTED IN
INTENSE COMPETITION. TO MEET SHAREHOLDER EXPECTATIONS, COMPANIES ARE
COMPELLED TO REDUCE DIRECT COSTS. NO COMPROMISE ON QUALITY
 OUTSOURCING IS HIRING SOMEONE OUTSIDE THE COMPANY (WITH LESSER COST) TO
PERFORM TASKS THAT COULD BE DONE INTERNALLY. EXAMPLES: FIN SERVICES,
ADVERTISING, MAINTENANCE, SECURITY, CATERING AND PAYROLL
 OFFSHORING (GLOBAL SOURCING) RESULTS IN SUBSTANTIAL COST REDUCTION.
EXAMPLE: COMPANIES SAVE 40-60% OF LABOR COSTS BY OFFSHORING WORK TO
COUNTRIES LIKE INDIA AND OTHER COUNTRIES IN THE REGION
 EMPLOYEE LEASING WITH PROFESSIONAL EMPLOYER ORGANIZATIONS TAKES OVER
MANAGEMENT OF A SMALL COMPANY’S HR TASKS AND BECOMES A CO-EMPLOYER OF
ITS EMPLOYEES. YET ANOTHER COST SAVING INITIATIVE
 LEASING WORKFORCE ENABLES A COMPANY SUPPLEMENT ITS WORKFORCE DURING
PEAK PERIODS, REPLACE ‘LEAVE VACANCIES’ OR SUDDEN TERMINATIONS
 EMPLOYEE PRODUCTIVITY IS RESULT OF COMBINATION OF EMPLOYEES’ ABILITIES,
MOTIVATION, WORK ENVIRONMENT AND TECHNOLOGY

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