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Main Questionnaire

The document is a questionnaire that asks respondents about their experience with the Sony brand. It collects demographic information like name, gender, occupation, and age group. It then asks 17 questions about the respondent's ratings of Sony's brand, after sales service, value added services, showroom location, TV appearance, TV quality, status fulfillment, recommendation likelihood, repurchase likelihood, pricing, lifestyle match, value for money, pre-purchase knowledge, sales staff helpfulness, picture quality, sound quality, and opinion on model variety. It concludes by thanking the respondent.

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Ragehead
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8K views2 pages

Main Questionnaire

The document is a questionnaire that asks respondents about their experience with the Sony brand. It collects demographic information like name, gender, occupation, and age group. It then asks 17 questions about the respondent's ratings of Sony's brand, after sales service, value added services, showroom location, TV appearance, TV quality, status fulfillment, recommendation likelihood, repurchase likelihood, pricing, lifestyle match, value for money, pre-purchase knowledge, sales staff helpfulness, picture quality, sound quality, and opinion on model variety. It concludes by thanking the respondent.

Uploaded by

Ragehead
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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QUESTIONNAIRE

Name: ____________________________
Gender: Male Female
Occupation:
Service Student Business Others
Age Group:
Below 18 18-25 25-40 40 & Above

Q.1) Overall, I rate the SONY brand..


Excellent Good Average Poor Very poor
Q.2) I would rate the after sales services of Sony as..
Excellent Good Average Poor Very poor
Q.3) The Value added services I got on the purchase of Sony were..
Excellent Good Average Poor Very poor
Q.4) I would rate the proximity of the locality of the show room..
Excellent Good Average Poor Very poor
Q.5) I would rate the appearance of this TV brand..
Excellent Good Average Poor Very poor
Q.6) I would rate the quality of the Sony television as……..
Excellent Good Average Poor Very poor
Q.7) The Sony brand fulfills my status needs..
Strongly agree Agree Neither agree nor disagree
Disagree Strongly disagree
Q.8) I would like to recommend Sony to my friends..
Strongly agree Agree Neither agree nor disagree
Disagree Strongly disagree
Q.9) I would like to purchase Sony brand again..
Strongly agree Agree Neither agree nor disagree
Disagree Strongly disagree
Q.10) I think Sony charges appropriate price..
Strongly agree Agree Neither agree nor disagree
Disagree Strongly disagree
Q.11) This TV brand matches with my life style..
Strongly agree Agree Neither agree nor disagree
Disagree Strongly disagree
Q.12) SONY TV gives me the value for money..
Strongly agree Agree Neither agree nor disagree
Disagree Strongly disagree
Q.13) I knew all features of Sony TV before purchase..
Strongly agree Agree Neither agree nor disagree
Disagree Strongly disagree
Q.14) The sales staff was helpful during the purchase..
Strongly agree Agree Neither agree nor disagree
Disagree Strongly disagree
Q.15) The picture quality of Sony TV is good..
Strongly agree Agree Neither agree nor disagree
Disagree Strongly disagree
Q.16) The sound quality of Sony TV is good..
Strongly agree Agree Neither agree nor disagree
Disagree Strongly disagree
Q.17) They should provide more models..
Strongly agree Agree Neither agree nor disagree
Disagree Strongly disagree
Q.18) Sony’s brand name influences my purchase..
Strongly agree Agree Neither agree nor disagree
Disagree Strongly disagree

THANK YOU

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