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Questionnaire: Name: - Age: - Gender

This document contains a 7 question survey about mobile phone preferences. The survey asks respondents for their personal details, which mobile brand they own, factors considered when choosing a brand like price and features, influences on their purchase decision, price range willing to spend, brand recall for features, if they owned the same brand previously, and reasons for switching brands. The goal is to understand consumer preferences towards mobile phones to complete a school project.

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Harshith Rai
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41 views4 pages

Questionnaire: Name: - Age: - Gender

This document contains a 7 question survey about mobile phone preferences. The survey asks respondents for their personal details, which mobile brand they own, factors considered when choosing a brand like price and features, influences on their purchase decision, price range willing to spend, brand recall for features, if they owned the same brand previously, and reasons for switching brands. The goal is to understand consumer preferences towards mobile phones to complete a school project.

Uploaded by

Harshith Rai
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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QUESTIONNAIRE

Respected Sir/Madam,
We the students of marketing from Manipal Institute of Management,
are working on a project based on consumer(MIT Students) preference towards the
purchase of mobiles. I kindly request you to spare a few minutes in answering the
below mentioned questions, which will be helpful for us in completing the project.
The data provided by you will be kept highly confidential.

Personal Details:

Name: _________________

Age: _________________

Gender: _________________
Q1) Which brand of mobile hand set do you have? (Please Tick)

i. Nokia _______
ii. Sony Ericsson _______
iii.motorola _______
iv.Samsung _______
v. Any other (please specify) _______

Q2) Which of the following factors you considered while choosing the mobile
hand set?
(Rate the following: 1 being least preferred & 5 being most preferred)

Strongly Disagree Neutral Agree Strongly


Disagree Agree
Price
Appearance
Brand name
Features
Easy to
Carry/Weigh
t
Advanced
Technology
Repairable
Availability
of spares
Proximity to
service
Promotional
activities
Q3) Who influenced you to buy this brand? (Select one of the following)

Friend-1;
Family Friend-2;
Advertisement-3;
Dealer-4;
No influence-5;

_________

Q4) Tick the range of price you would like to spend on a mobile handset?

i. Below 3000 ________


ii. 3000- 5000 ________
iii.5000- 10000 ________
iv.Above 10000 ________

Q5) Which brand comes into your mind when you think of the following options
(brand recall)

Nokia Motorola Sony Samsung Others


Ericsson
Camera
Video/
Audio
clarity
Durability
Network
access

Q6) Did you have the same brand earlier?

YES:
NO :
Q7) Reasons for switching from one Brand of mobile to another (Tick the
appropriate)

Durability
Service
Features

Design

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