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Apple Inc.: (MBA 660 USM) Presented By: Jennifer Cao Mercy Antony Tejal Sinora Lashunda Price Logan Tisdale

This document provides an overview and analysis of Apple Inc. It discusses the company's history from its founding in 1976, key events and products, current market share and issues, opportunities, strengths, weaknesses, competitors, and strategies. The main points are: 1) Apple was founded in 1976 and is a leader in computer hardware, software and consumer electronics known for innovations like the Macintosh in 1984 and the iPod. 2) Currently, Apple has a low 6.6% market share and faces competition from companies like Dell, HP, and Microsoft. 3) Apple differentiates itself through superior design, ease of use, branding and innovation, but also faces threats from competition, substitute products, and economic

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Sumeet Sharma
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56 views28 pages

Apple Inc.: (MBA 660 USM) Presented By: Jennifer Cao Mercy Antony Tejal Sinora Lashunda Price Logan Tisdale

This document provides an overview and analysis of Apple Inc. It discusses the company's history from its founding in 1976, key events and products, current market share and issues, opportunities, strengths, weaknesses, competitors, and strategies. The main points are: 1) Apple was founded in 1976 and is a leader in computer hardware, software and consumer electronics known for innovations like the Macintosh in 1984 and the iPod. 2) Currently, Apple has a low 6.6% market share and faces competition from companies like Dell, HP, and Microsoft. 3) Apple differentiates itself through superior design, ease of use, branding and innovation, but also faces threats from competition, substitute products, and economic

Uploaded by

Sumeet Sharma
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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APPLE INC.

( MBA 660 USM)


Presented By:
Jennifer Cao
Mercy Antony
Tejal Sinora
Lashunda Price
Logan Tisdale
“Change the World through
Technology”
• April 1976, Apple Computer, Founder Steve Jobs
• Industry: Computer Hardware and Software,
Consumer Electronics
• 1984, Macintosh
• Sculley- Mac with new features
• Amelio- Return to “Premium Price”
• Jobs back-Apple Turnaround
Current Scenario
• Sales
Current Issues

Steve Jobs
Current Issues
1Q Market Share08

Low Market Dell

Share HP
Acer
Apple

6.6% Toshiba
Others
Opportunities
• Fast growing Industry (Customer Electronics
Industry)
• Technological Innovations
• Extend new products to loyal customers
• High Potential music phone market
• Strategic Alliances
 
Big Move
• Jan 2007- Apple Inc.
• CE Industry
Competitor Environment
• High Competition
• Share of Dell and HP
• Microsoft and Intel-Leaders of Software
• CE Industry- Sony, Nokia, Samsung, Cisco,
Motorola
Competitor Environment
Threats
• Extensive Competition
• Substitute Products
• Low prices of Competitors
• Technical Advancements
• Economy downfall
Five Forces Model
Strengths
• Branding
• Innovation
• Differentiated Product
• Ease of Use
• Superior Quality
• Retail Strategy
Strengths

• Marketing and Sales


• Customer Loyalty
• Online Sales
Weaknesses
• High Price Proprietary System

• Niche Market, Less Penetration

• Cannibalization
Core Competencies

• Differentiation Strategy

• Value Creation
Differentiation Strategy
Sustainable Competitive
• Unique Features and characteristics Advantage
• Commands Premium Price
• High Customer Service
• Superior Quality
• Prestige
• Rapid Innovation
Value Creation Process
Apple I,II,III
Mac

FF

Focus On Education

C
o eMac
n
v Music Strategy (iTunes)
e
r Lifestyle Strategy
Video Strategy (iMovie) Adding Value
g
e
n Internet Strategy (iTools) Digital Hub
c iMac
e
Technology Development

New Product Ideation


Designing/ Funding Product Creation Diffusing products
across company
Value Chain

Inbound Logistics
Operations Distribution Sales and Service
Marketing
Apple’s Strategy
• Apple employs a Product Differentiation
• Drawbacks as a result of their strategy
include:
– Not appealing to Price Conscious Consumers
– Risk of Imitation by Competitors
– Risk of Change in Customer Taste
Apple’s Problems
Strategic Alternatives
Problem Strategy Alternative
Low Market-Share Price Extend their
Differentiation current product
line to include
some products
with a lower price
point.
Ex. Re-launch
“Mac Mini”
The Strategy
Two Fold Agenda

• Continue to focus on niche market


• Set up for Job’s replacement
Market Share
• Consistently low share
• High success in niche market
• Brand differentiation
Previous CEOs
• Ups and Downs of their own
• Established Identity of Apple
• Jobs’ success rate
Focus
• Concentrate on current customers
• Expand niche market
• Use iPod as gateway
Replacement Plan
• One year planning phase
• Jobs appoints successor
• Two year mentoring phase
• Chief advisor position
Questions????

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