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Target Audiences

The target audience's interests provide flexibility in choosing music for the movie soundtrack. A good-looking girl is vital to appeal to teenage boys. Rock music should be avoided as neither girls nor boys indicated liking it. Blood will not be shown in the film as one person dislikes it. The target audience enjoys activities like going to the cinema, television, shopping and magazines, which can inform later marketing methods for the movie, such as cross-media convergence.

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louisa2210
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52 views2 pages

Target Audiences

The target audience's interests provide flexibility in choosing music for the movie soundtrack. A good-looking girl is vital to appeal to teenage boys. Rock music should be avoided as neither girls nor boys indicated liking it. Blood will not be shown in the film as one person dislikes it. The target audience enjoys activities like going to the cinema, television, shopping and magazines, which can inform later marketing methods for the movie, such as cross-media convergence.

Uploaded by

louisa2210
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Other Results from Target

Audience Questionnaire
Name: Hannah

Occupation: Student

Likes: Drama, Dance

Dislikes: Maths, Work

Interests: Socialising, Going out, Films

Looks Up to: Keira Knightly, Nicole Kidman

Musical Preferences: Indie Pop, Chart Music

Ambitions: To work in the film industry

Media and consumer habits: A couple of hours a day,


misfits, Hollyoaks, scrubs, vampire diaries, X factor.
“Look” magazine every week. Don’t go cinema often.
Listen to Indie pop because the lyrics are funny and
relate to my age.
Another
Target Audience Analysis
Name: Rebecca
My chosen target audience seemed very flexible in their
interests. For example preference in music was quite vast in Occupation: Student
genre which gives me more freedom when picking the
soundtrack for my movie. Likes: drama
Harry’s like list included girls. Therefore selecting a good looking Dislikes: Sight of blood
girl for my cast is vital in order to appeal to the teenage boy
target audience. Interests: Cinema, Theatre, Shopping
Must not include rock in my movie as neither girls or boy likes it. Looks Up to: Rachel McAdams
As a thriller blood should not be shown however sometimes it is. Musical Preferences: Any music except metal/rock
Never the less blood will not be shown in my film as Rebecca
dislikes it. Ambitions: To work in theatre
Interests and habits of all generally include going to the cinema, Media and Consumer habits: x factor, misfits (teenage
television, shopping and magazines which allows me to take programme), celebrity juice, “More!” magazine every week,
insight of methods of marketing for my movie later on after go cinema as many times as I can- about twice a month,
manufacturing. For example cross media convergence. because I like listening to music I can relate to it.

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