Cif Circular
Cif Circular
MASTER CIRCULAR
Madam/Sir,
MASTER CIRCULAR
MARKETING - CROSS SELLING
Yours faithfully,
Sd/-
General Manager
3
INDEX
Chapter 1
Introduction
mutual funds,
select general insurance products of New India Assurance Co. Ltd. and
Credit Card products of SBI Card
In April 2008, cross selling was formally extended to cover units in Corporate
Accounts Group and Mid-Corporate Group, vide Corporate Centre letter no
MCS/08-09/04 dated 17th April 2008, as follows:
With the objective of further growing the cross selling business and fee based
income at our branches we are to leverage the banks connections with the
various CAG/MCG/large SME units to establish/increase cross sell of our
retail PB products as well as para-banking products like life insurance,
general insurance, mutual fund and credit card products to constituents of
these units, viz., owners / promoters, directors, employees, related vendors
and dealers. This would also make the bank/branch a one stop source of
financial services/investment products, thereby contributing to the all-
important matter of customer loyalty/stickiness.
2……………………………….
3………………………………..
4. We shall be glad if the Branch Manager of the nearest Retail Branch and a
CIF/ACE calls upon the owners/promoters/Finance Head of the Unit, along
with or through the assistance of the Relationship Manager of the CAG
branch/office, to explore the opportunities and pursue booking retail banking
and para banking business of the Units. Assistance, support of appropriate
SBI Mutual Fund, SBI Life and SBI Card personnel should invariably be
sought while making presentations for mutual fund, life and cards business. It
shall be the responsibility of the PB Business Head and Relationship Manager
(CAG) as also the Chief Manager (Cross Selling) who should closely follow up
for booking of the business. In cases where retail/para banking business is
already garnered, we would like to be advised of specific details as noted
below with particulars of business remaining to be tapped or receiving
attention, vis-à-vis the potential.
6
5. Please monitor the progress made, on the following lines, also keeping us
advised:
Chapter 2
Chapter 3
He/She shall have completed, at least, twenty five hours’ practical training
from an approved institution.
(a) Any Officer or Assistant, who wishes to enlist for the on-line training, may
approach SBI Life Insurance Co. for sponsorship. For this purpose the
online training application form to be provided by SBI Life Insurance Co.
may be completed by the candidate and his reporting authority and
forwarded to Co-ordinator of SBI Life Insurance Co. stationed at the Local
Head Office Centre alongwith the requisite fee.
(b) The employees sponsored by SBI Life Insurance Co., can enlist for the on
line training at any one of the following IRDA accredited On-Line training
Institutions which host the portals:
(c) RNIS College of Insurance, Delhi (Rate Rs. 400/600 per candidate who is
CAIIB/non-CAIIB respectively, currently)
(d) Maharashtra Institute of Technology, Pune (Rate 400/650 per candidate
who is CAIIB/non-CAIIB respectively, currently)
Any other institute approved by IRDA to conduct on line training
will be added to the list by SBI Life Insurance Co. and the updated
list will be available with the local Coordinator of SBI Life Insurance
Co.
(e) The sponsored staff will be expected to complete the online 50/25 hours
mandatory IRDA training at the centre of their posting.
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(f) The sponsored staff will undergo training during his/her 'Free
Time' i.e. outside office hours.
(g) Sponsored candidates will be given a password to access the specific
portal of these on-line training institutes who will cover the syllabus
prescribed by IRDA.
(h) The staff volunteering for training will not use the Branch Infrastructure
and would complete their On-Line Training at the nearest Cyber Café or at
their own residences on their personal PCs.
(i) The examining body is the Insurance Institute of India (III).
(j) The on-line examination centres of III are available on the website of
Insurance Institute of India---www.insuranceinstituteofindia.com
(k) For candidates who are not CAIIB, training duration will be for 50 hours’
training with a maximum of 8 hours per day. The maximum time
permissible for completion of training is 14 days. For candidates who are
CAIIB, the training duration is 25 hours to be completed in 8 days.
j) The cost of on-line training and examination shall be initially borne by
the staff member. On successful completion of the course and
obtention of the CIF certification by the staff member, the entire cost
shall be reimbursed to him/her, by SBI Life, in a lump sum amount of
Rs. 5000/= (which includes internet charges, training fees and
examination fees) on production of simple declaration for having
incurred the expenses, a copy of the training certificate and CIF
licence. For claiming the reimbursement the CIF should approach the
nearest representative of SBI Life Insurance Co. Ltd., who will in turn
send the same to SBI Life Head Office for reimbursement.
k. No other allowances shall be payable to the staff for visiting the On
Line training institutes or proceeding for appearing in the
test/interviews etc.
l. On acquiring the license, the CIFs may commence marketing for
proposals during their 'Free Time' and need not be released full time.
m. Commission will accrue to the branches, as is being done presently.
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Offline Exam Fees: DD of Rs.500/- in favour of Insurance Institute of
India payable at Mumbai
Online Exam Fees: DD of Rs.400/- in favour of NSE.IT Limited payable at
Mumbai (if a candidate appears at NSE.IT centers in India as per the list
enclosed)
Online Exam Fees: DD of Rs.400/- in favour of Insurance Institute of India
payable at Mumbai / Bangalore (if a candidate appears at Insurance Institute
of India centers at Mumbai & Bangalore)
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Online Examination centres:
Ahmedabad Jaipur
Allahabad Jalandhar
Bangalore Kanpur
Bhopal Kolkata
Bhubaneshwar-Cuttack Madurai
Chandigarh Meerut
Chennai Mumbai
Cochin Nagpur
Coimbatore Noida
Dehradun Pune
Delhi Rajkot
Hyderabad Surat
Indore Thiruvananthapuram
4. Delisting of CIFs (CC letter no. MCS/07-08/43 dated 7th August 2007)
A review of the productivity of CIFs should be undertaken and any CIF who
has not sold at least five policies during the year may be delisted, so that they
do not remain in the list of branch CIFs. Such a review will enable the Circle
management to focus better on the performance of the productive CIFs and to
initiate training of more willing employees for Certification.
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5. Movement of CIFs (IR Deptt. letter nos. CDO/IR/SPL/133 dated
25th September 2004 and CDO/IR/SPL/261 dated 10th September 2004)
With a view to providing uninterrupted service to customers who have
availed of life insurance products of SBI Life Insurance Co. from
identified/authorised branches, the Senior/ Special Assistants appointed as
Certified Insurance Facilitators (CIFs), when due for transfer under 5 year
transfer policy, be transferred only to branches/offices at the same centre
which have been identified for selling products of SBI Life Insurance Co. They
will be replaced by CIFs only.
In case, there is no identified /authorised branch/office available at the same
centre, they may be retained at the same branch and used for marketing of
products of SBI Life Insurance Co. The total stay however will not exceed 3
years from the date the employee gets accredited as CIF. The position in such
cases will be reviewed by controllers every year.
6. Cross Selling by Employees under Suspension
Employees under suspension are not to be entrusted any official duties. ( CC
letter no. PBBU/MCS/06-07/45 dated 21st/25th July 2006)
7. Types of life insurance products of SBI Life Insurance Co., marketed by
branches
………………………………………………………………………………………….
SBI Life has launched its Group Product, Super Suraksha for Account holders,
in May 2002, and select Branches have been enrolling account holders under
the Group Insurance Scheme. Subsequently, our Branches have also started
offering Creditor Protection Products like Home Loan Insurance and Car
Loan Insurance of SBI Life. Further, with the launch of Bancassurance,
identified branches have commenced selling individual products of SBI Life
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like Sudarshan and Lifelong Pension through selected employees who
have undergone insurance training and passed the mandatory test.
2. In all these cases, branches are required to remit the premium collected
from the customer by way of a draft to SBI Life Insurance Co. Ltd. at Mumbai.
SBI Life has proposed that such drafts should be issued without deduction of
exchange.
To reduce turn around time (TAT) for issuing certificates of insurance and
make available to customer another convenient option of paying premium of
SBI Life, where receipt of payment is issued simultaneously, SBI Life
Insurance Co. has introduced the option of paying the first premium of Group
Swadhan and for payment of SBI Life’s renewal premiums of individual
policies (excluding Lifelong Pension and Top-up amount of ULIPs) for the
Bancassurance channel through Electronic Fund Transfer (EFT) mode of Core
Banking platform.
2. The new facility requires the customer to fill up a specially designed pay-in
slip (challan) along with a cheque for payment from the customer’s account
(copy enclosed). The pay-in-slip (challan) is designed to provide three copies.
After the transaction is put through, the first copy of the challan is handed
over to the customer as receipt. The second copy is retained as the voucher of
the branch and the third is attached to the proposal form for onward
submission to SBI Life Insurance Co.
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BACKGROUND
SBI Life offers its valued customers yet another mode for renewal premium
payments utilizing the vast network of SBI Core Banking System. This is
another step in improving the Customer Service. This facility has been
exclusively developed by SBI Life in close cooperation and active involvement
of SBI Global IT. Customers of SBI Life can use this facility at any SBI CBS
branch, making the reach for SBI Life customers far & wide.
This process circular intends to give a detailed, step by step guide, for better
understanding of the process of COLLECTION OF RENEWAL PREMIUM OF
SBI LIFE POLICIES by SBI BRANCHES
PARAMETERS
Through the EFT module integrated in the core-banking module of SBI, Formatted: Bullets and Numbering
the policyholder of SBI Life will be able to pay his renewal premiums by 4
different modes – viz.
Cash
Direct Debit through voucher [available only if holding SBI A/c]
Direct Debit through SBI Cheque [available only if holding SBI A/c]
By other Banks’ Local Cheque
(System provision is available for other bank local cheques also. However
we will roll out this service at a later stage)
Currently, this facility will be available for Inforce policies and only up to Formatted: Bullets and Numbering
PROCESS
Policyholder comes to SBI branch for payment of Renewal Premium under his
SBI Life policy. The process flow will be as follows:
A 3-part challan MUST be filled by the policyholder, giving the details such as Formatted: Bullets and Numbering
–
Name of policyholder
Type of payment – [Group Swadhan First Premium (FP) /
Individual Renewal Premium(RP) / Individual First Premium (FP)]
In case of Individual RP, the policy no. must be written on the
challan
Mode of payment to be selected – [cash / Direct Debit through
voucher / Direct Debit through SBI Cheque]
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In case of Direct Debit through voucher, the bank a/c no. to
which the amount is to be debited, must be mentioned on the
challan
In case of Direct Debit through SBI Cheque, the cheque details such
as Cheque no., date, amount & drawn on branch to be mentioned
Acceptance of payment by the SBI Staff –
The payment vide any of the above mentioned 3 modes, along with the
duly filled challan should be submitted at the SBI counter
Data Entry in the Bank module – Formatted: Bullets and Numbering
Separate options have been provided in SBI’s Core Banking module for
acceptance of SBI Life’s Premiums. The sequence is given below –
On the Right side of the screen, there is a window listing various options - one
of the MAIN OPTIONS is “SBI Life Premium Collection”.
On clicking this MAIN OPTION, various sub options will appear, as per the
following hierarchy –
+ First Premium
+ Group Swadhan
+ Direct Debit ( SBI Cheque )
+ Direct Debit (Voucher)
+ Individual [Currently not available]
+ By Cash
+ By Cheque - Other Bank
+ Direct Debit (SBI Cheque)
+ Direct Debit (Voucher)
+ Renewal Premium
+ Individual
+ By Cash
+ By Cheque - Other Bank
+ Direct Debit (SBI Cheque)
+ Direct Debit (Voucher)
In all there are 10 final options for SBI Life premium collection, out of which,
6 are currently available (2 for Group Swadhan – First Premium & 4 for
Individual – Renewal Premium). One has to select the proper option for
accepting a particular type of premium payment. These are as under:
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SCREEN DETAILS
Every screen has two parts; Upper portion gives INSURANCE DETAILS and
the lower portion is for giving BANKING DETAILS (payment details)
Insurance Details:
i. In case of Cash Payment enter the amount received in the given field Formatted: Bullets and Numbering
*Please note that the cheque must pertain to an a/c of any SBI CBS branch
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iii. The various types of error messages that would be displayed on the
screen, reasons for the same and the remedial action to be taken are given in
the table below.
Sl. Error Message Type of Reason Remarks
No. Displayed Payment (Why) (Remedial Action)
(When)
1 Please check Individual – Policy Number Either the policy
your Policy Renewal does not exist no. is wrongly
Number Premium written or wrongly
entered
2 No premium Individual – Premium Payment can not
due is Renewal payment is not be accepted
pending Premium due for this
against your policy
policy, for
further
enquiry
contact SBI
Life Branch
3 Only in force Individual – Last day for Policy is valid but
policy Renewal premium due date for
premium Premium payment is over. payment is over.
accepted, Payments for Please ask the
please contact such policies person to
SBI Life can not be approach SBI Life
branch accepted at SBI branch
branches. Under
EFT, payment
only up to 5
days before the
expiry of grace
period will be
accepted
4 Premium Individual – Premium For all such
payment for Renewal payments for policies customer
Pension Policy Premium Pension Policies should approach
not allowed at can not be nearest SBI Life
SBI branches, accepted at SBI branch for
please contact Branches premium
SBI Life payments
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branch
5 Premium Individual – Payment If the current
already Renewal towards the payment pertains
received for Premium Policy no. has to a different
the day been received period, then this
during the day can be paid next
day or there after.
i.e. For any given
policy, only one
payment is
accepted during
the day
6 Amount Individual – Premium The amount paid Formatted: Font: Not Bold
CHALLAN:
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(a) The Prevention of Money Laundering Act 2002 was enacted to prevent
criminal elements from using the financial system for money laundering
activities. Consequently, the Reserve Bank of India introduced the Know Your
Customer (KYC) guidelines requiring all Banks to be fully compliant by Dec
2005.
(b) Following these events, the IRDA also vide their Circular no.
043/IRDA/Life/AML/Mar 06 dated 31st March 2006 drew up and issued
guidelines on Anti Money Laundering program for insurers (Annexure 1). In
compliance, SBI Life Insurance Co. have adopted an Anti Money Laundering
Policy (Annexure 2).
(c) As a Corporate Agent of SBI Life Insurance Co., the AML Policy also
applies to the Bank in so far as our insurance activity is concerned.
Accordingly, SBI Life Insurance Co. have drawn up a “Checklist for
compliance of Anti-Money Laundering Policy” (Annexure 3).
(d) All Certified Insurance Facilitators (CIFs) and Branches are to strictly
adhere to the AML guidelines, in particular:
i) Obtention of photograph of proposer (applicant) to be attached to the
proposal form.
ii) Checklist at annexure 3 should form part of CIF’s Confidential Report on
the proposer.
iii) Proof of Identity and Proof of Residence from amongst the documents
listed as acceptable under AML Guidelines
iv) Proof of Income will need to be obtained for all individual proposals with
annual premium of Rs. One Lac or more, for regular as also single premium.
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v) Apply to PURE TERM INDIVIDUAL proposals also i.e. Edu
–Shield and Shield also.
Annexure 1
Guidelines on Anti Money Laundering programme for Insurers
Sl. No. Particulars Page No.
1. Background 1
2. What is Money Laundering? 1
3. AML Program 2
3.1 Internal policies, procedures, and controls 2
3.1.1. Know Your Customer (KYC) 2
3.1.2. When should KYC be done?
i. Knowing New Customers 3
ii. Knowing Existing Customers 3
3.1.3. KYC and Risk Profile of the Customer 3
3.1.4. Products to be covered 4
3.1.5. Sources of Funds 4
3.1.6. Defining Suspicious Transactions (including
Suspicious Cash Transactions) 4
3.1.7. Reporting of Suspicious Transactions 4
3.1.8. Monitoring and Reporting of Cash Transactions 4
3.1.9. Verification at the time of redemption/surrender 5
3.1.10. Record Keeping 5
3.1.11. Compliance Arrangements 6
3.2 Appointment of Principal Compliance Officer 6
3.2.1. Appointment 6
3.2.2. Responsibilities 6
3.3 Recruitment and Training of employees/agents 6
3.4 Internal Control/Audit 7
Annexure I Customer Identification Procedure 8
Annexure II Vulnerable Products 9
Annexure III Income Proofs 10
Annexure IV Illustrative list of Suspicious Transactions 11
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1. Background:
1.1 The Prevention of Money Laundering Act, 2002 brought into force with
effect from 1st July 2005, is applicable to all the financial institutions which
include insurance institutions. The application of anti-money laundering
measures to non-depository financial institutions generally, and to the
insurance companies in particular, has also been emphasized by international
regulatory agencies as a key element in combating money laundering.
Establishment of anti money laundering programs by financial institutions is
one of the central recommendations of the Financial Action Task Force and
also forms part of the Insurance Core Principles of the International
Association of Insurance Supervisors (IAIS). Accordingly, the Authority has
decided to put in place the following regulatory guidelines/instructions to the
Insurers, Agents and Corporate agents as part of an Anti Money Laundering
Programme (AML) for the insurance sector.
1.2 Insurers offer a variety of products aimed at transferring the financial risk
of a certain event from the insured to the insurer. These products include life
insurance contracts, annuity contracts, non-life insurance contracts, and
health insurance contracts. These products are offered to the public through
trained agents of the insurance companies and also through a number of
alternate distribution channels like direct marketing, bancassurance etc. The
guidelines are therefore of importance to the agents and corporate agents also,
to the extent indicated in the guidelines.
2.2 There are three common stages of money laundering as detailed below
which are resorted to by the launderers and insurance institutions which may
unwittingly get exposed to a potential criminal activity while undertaking
normal business transactions: -
• Placement - the physical disposal of cash proceeds derived from illegal
activity;
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• Layering - separating illicit proceeds from their source by
creating complex layers of financial transactions designed to disguise the
source of money, subvert the audit trail and provide anonymity; and
• Integration - creating the impression of apparent legitimacy to criminally
derived wealth.
2.3 If the layering process has succeeded, integration schemes place the
laundered proceeds back into the economy in such a way that they re-enter
the financial system appearing to be normal business funds. Financial
institutions such as insurers are therefore placed with a statutory duty to
make a disclosure to the authorized officer when knowing or suspecting that
any property, in whole or in part, directly or indirectly, representing the
proceeds of drug trafficking or of a predicated offence, or was or is intended
to be used in that connection is passing through the institution. Such
disclosures are protected by law, enabling the person with information to be
able to disclose the same without any fear. Insurance institutions likewise
need not fear breaching their duty of confidentiality owed to customers.
3. AML Program:
The above key elements of the AML programme are discussed in detail
below:
v. Insurance premium paid by persons other than the person insured should
be looked into to establish insurable interest.
vi. The insurer should not enter into a contract with a customer whose
identity matches with any person with known criminal background or with
banned entities and those reported to have links with terrorists or terrorist
organizations (A list of such entities would be sent to the insurance
companies shortly).
a. In case of new contracts, KYC should be done before the issue of every new
contract.
b. In case of non face to face business which includes Tele calling, Internet
Marketing, Logging in of business or payment of premiums/lump sums at
branches, collection of documentation be completed for premiums exceeding
Rs. 1 lakh per person per annum within 15 days of issue of policy.
It has been decided that the process of AML should be applied for the policies
coming into force on or after 01.04.2004. Since Insurers, invariably collect
considerable background of the policyholder as also the beneficiary before
entering into contracts no major constraints are expected in this exercise, in
respect of the existing contracts. KYC in case of existing customers should
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therefore be carried out based on the limits fixed for new policies on all
contracts/relevant transactions in case of the existing polices.
In the context of the very large base of insurance customers and the significant
differences in the extent of risk posed by them, the companies are advised to
classify the customer into high risk and low risk, based on the individual’s
profile and product profile, to decide upon the extent of due diligence.
i. For the purpose of risk categorization, individuals (other than High Net
Worth) and entities whose identities and sources of wealth can be easily
identified and transactions in whose accounts by and large conform to the
known profile may be categorized as low risk. Illustrative examples of low
risk customers could be salaried employees whose salary structures are well
defined, people belonging to lower economic strata of the society,
Government departments and Government owned companies, regulators and
statutory bodies etc., In such cases, the policy may require that only the basic
requirements of verifying the identity and location of the customer are to be
met. Not withstanding above, in case of continuing policies, if the situation
warrants, as for example if the customer profile is inconsistent with his
investment through top-ups, a re-look on customer profile is to be carried out.
ii. For the high risk profiles, like for customers who are non-residents, high
net worth individuals, trusts, charities, NGO’s and organisations receiving
donations, companies having close family shareholding or beneficial
ownership, firms with sleeping partners, politically exposed persons (PEPs),
and those with dubious reputation as per available public information who
need higher due diligence, KYC and underwriting procedures should ensure
higher verification and counter checks. In this connection insurers are also
advised to carry out the appropriate level of due diligence keeping the
observations at 3.1.5 in view.
ii. Reinsurance and retrocession contracts where the treaties are between
insurance companies for reallocation of risks within the insurance industry
and do not involve transactions with customers.
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iii. Group insurance businesses which are typically issued to a company,
financial institution, or association and generally restrict the ability of an
individual insured or participant to manipulate its investment.
iv. Term life insurance contracts, in view of the absence of cash surrender
value and stricter underwriting norms for term policies (especially those with
large face amounts)
With a view to ensuring that premiums are paid out of clearly identifiable
sources of funds, it has been decided that remittances of premium by cash
should not exceed Rs. 50,000/-. It would be advisable for the companies to
evolve even lower thresholds for cash transactions. It is further advised that:
ii. For integrally related transactions, premium amount greater than Rs. 50,000
in a calendar month should be examined more closely for possible angles of
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money laundering. This limit will apply at an aggregate level
considering all the roles of a single person-as a proposer or life assured or
assignee.
iii. Insurance companies have to report integrally connected cash transactions
above Rs. 10 lakhs per month to FIU-IND by 15th of next succeeding month
iii. AML checks become more important in case the policy has been assigned
by the policyholder to a third party not related to him (except where the
assignment is to Banks/FIs/Capital Market intermediaries regulated by
IRDA/RBI/SEBI)
iii. Companies should retain the records of those contracts, which have been
settled by claim (maturity or death), surrender or cancellation, for a period of
at least 10 years after that settlement.
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b. Services of defaulting agents who expose the insurers to AML related risks
on multiple occasions should be terminated and the details reported to IRDA
for further action.
3.2.1 Appointment:
3.2.2 Responsibilities:
i. The Principal Compliance Officer should ensure that the Board approved
AML program is being implemented effectively, including monitoring
compliance by the company’s insurance agents with their obligations under
the program;
ii. He should ensure that employees and agents of the insurance company
have appropriate resources and are well trained to address questions
regarding the application of the program in light of specific facts.
3.3.2 The concept of AML should be part of in-house training curriculum for
agents.
ii. Sales/Advisory staff: Members of staff who are dealing directly with the
public (whether as members of staff or agents) are the first point of contact
with potential money launderers and their efforts are therefore vital to the
strategy in the fight against money laundering. It is vital that “front-line” staff
is made aware of the insurance institution’s policy for dealing with non-
regular customers particularly where large transactions are involved, and the
need for extra vigilance in these cases.
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iii. Processing staff: Those members of staff who receive completed
proposals and cheques for payment of the single premium contribution must
receive appropriate training in the processing and verification procedures.
Yours faithfully,
C.R. Muralidharan
Member (Finance)
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Annexure I
Customer Identification Procedure
• Proof of Residence
i. Telephone bill
ii. Bank account statement
iii. Letter from any recognized public authority
iv. Electricity bill
v. Ration card
iv. Any officially valid document identifying the partners and the persons
holding the Power of Attorney and their addresses
Annexure II
Vulnerable Products:
1. Unit linked products which provide for withdrawals and unlimited top up
premiums;
2. Single premium products-where the money is invested in lump sum and
surrendered at the earliest opportunity;
3. Free look cancellations-especially the big ticket cases;
Annexure III
Income Proofs:
(Note: The list is only illustrative and not exhaustive. For more examples on
Suspicious Transactions please visit http://www.iaisweb.org)
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Annexure 2
KYC Documents for Companies, Partnership firms etc. are also listed
below.
Features Documents
Insurance Contracts with individuals • Passport
Proof of name (Legal name and any other • PAN Card
names used) • Voter’s
Identity
Card
• Driving
License
• Letter
from a
recognized
public
authority*
or public
servant**
verifying
the
identity
and
residence
of the
customer
• If none of
the above
documents
are
available,
a personal
identificati
on and
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certificatio
n of the
concerned
Unit
Manager/
Branch
Head for
identity of
the
prospectiv
e
policyhold
er along
with a
photograp
h of the
customer.
Electricity bill
Ration card
For policies with premiums below one lakh per annum, it is mandatory to
obtain identity proof. Obtaining proof of residence is left to the discretion
of the Underwriter.
Features Documents
Insurance Contracts with companies 1. Certificate of incorporation and
xiv. Name of the company Memorandum & Articles of
xv. Principal place of business Association
xvi. Mailing address of the 2. Resolution of the Board of
company Directors to open an account and
xvii. Telephone/Fax Number identification of those who have
authority to operate the account
3. Power of Attorney granted to its
managers, officers or employees to
transact business on its behalf
4. Copy of PAN allotment letter
Features Documents
Insurance Contracts with partnership a) Registration certificate, if
firms registered
xviii. Legal name b) Partnership deed
xix. Address c) Power of Attorney granted to a
xx. Names of all partners and partner or an employee of the
their addresses firm to transact business on its
xxi. Telephone numbers of the behalf
firm and partners d) Any officially valid document
identifying the partners and the
persons holding the Power of
Attorney and their addresses
Features Documents
Insurance Contracts with trusts & a. Certificate of registration, if
foundations registered
xxii. Names of trustees, settlers b. Power of Attorney granted to
beneficiaries and signatories transact business on its behalf
xxiii. Names and addresses of the c. Any officially valid document to
founder, the identify the trustees, settlers,
managers/directors and the beneficiaries and those holding
beneficiaries Power of Attorney,
xxiv. Telephone/fax numbers founders/managers/directors
and their addresses
d. Resolution of the managing
body of the
foundation/association
The staff accepting the business must also ensure that the KYC procedures
are complete.
47
• Photograph/Photo I.D
• Sources of Funds
The customer’s source of funds, his estimated net worth etc., should be
documented properly and income proofs** be taken in case where total
annual premium paid by customer is equal to or more than Rs 1 lakh.
• The Agent/CIF must sign the Confidential Report certifying the above.
Till such time that the requisite details are incorporated in the ACR
form, the following words should be affixed on the ACR and the
signature of the Agent CIF be taken.
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“I hereby confirm that I have followed and completed all the Know Your
Customer (KYC) norms as prescribed in the Anti Money Laundering Policy of SBI
life and in the IRDA Anti Money Laundering Guidelines. I also certify that I have
taken all possible precautions to ensure compliance with the Anti Money Laundering
Guidelines and the Anti Money Laundering Policy of the Company and have verified
to the best of my knowledge that the prospect is not an anonymous, fictitious and / or
a benami person. Further, I certify that I have not accepted any premium or deposit
towards procuring insurance in cash.
_________________
Agent/CIF signature”
49
Annexure I
Date:
To
Dear Sir/Madam,
I hereby confirm that photograph affixed above is that of the person whose
name is mentioned above. Further I also confirm that the above person
resides currently at the following address:-
Address:-________________
________________
________________
_________________
The above confirmations are based on my personal enquiries with the Agent
and Customer and I am fully satisfied above the correctness of the above
declarations. I also understand that I will be personally responsible if this
declaration is proved incorrect.
Yours truly,
For SBI Life Insurance Company Limited,
Name:
Designation: Branch Manager/Unit Manager
50
Annexure II
<<On the Employers Letterhead>>
Form of Confirmation to be given by the Employer for identification and
proof of residence of an employee who is the Prospective Policyholder
(Employer should be either a Partnership
Firm/Company/Corporation/Bank/Trust /Society)
Date:
To
Dear Sir/Madam,
Address:-________________
________________
Yours truly,
For ______________Company Limited/Private Limited/Firm/Trust/Society
Name,
Name:
Designation:
51
Note:-
Date:
To
Dear Sir/Madam,
Address:-________________
________________
________________
_________________
Yours truly,
Name:
Designation:
53
Annexure 3
Checklist for Compliance of Anti-Money Laundering Policy : To be completed
by the CIF
Checklist Y/N Copies of Document attached
1. Have you obtained any one of the
prescribed proof of identity? @
2. Have you obtained any one of the
prescribed proof of address ? #
3. Have you verified that the name
and address mentioned in the
aforesaid two documents are the
same as stated in the proposal forms?
4. Have you obtained the source of
income document where required ?%
I hereby declare that the foregoing statements are true and correct to the best
of my knowledge and belief.
____________________
Signature of CIF
Explanation:
@ i. Passport
ii. PAN Card
iii. Voter’s Identity Card
iv. ………..
v. ………..
# i. Telephone Bill
ii. Bank Account Statement
iii. Ration Card
iv. ………….
V. …………..
Chapter 4.
Mutual Funds
Rationale:
It has since been decided in consultation with AMFI that all intermediaries
engaged in selling and marketing of mutual funds units (distributors, agents,
brokers, sub-brokers or called by any other name, whether individuals or of
any other organisation structure) shall be registered with AMFI by March 31,
2003 Such registration shall be subject to passing of certification examination
and adherence to guidelines as specified by SEBI and AMFI from time to time.
57
Name of applicant :
First Name :
Middle Name :
Last Name :
Date of Birth :
D D M M Y Y
Stamp Size
Two Colour
Photograph
s
Name of the Organization employed by:
Test Centre :
Office Address :
Qualifications:
Course :
University / Institute :
Year of Passing :
Payment Details:
DATE :
59
D D M M Y Y Y Y
AMOUNT :
Place
Date
ATTESTED BY
Company Stamp
ACKNOWLEDGEMENT
AMFI CERTIFICATION
PASSPORT – SIZE
COLOUR PHOTOGRAPH
OF CANDIDATE
PASTE
(DO NOT STAPLE)
DATE OF BIRTH
D D M M Y Y Y Y M/F
ADDRESS
62
Payment details
_______________________________________________________
Indian Institute of Capital Markets, Plot # 82, Sector 17, Vashi, Navi Mumbai -400 705
63
ACKNOWLEDGMENT/RECEIPT
Authorized Signatory
Place: Vashi
Host
Centre Date Contact Details
Organisation
INDIAN Name: Dr. C. V. Hiremath
INSTITUTE Tel: 022-2788 3022
November
MUMBAI(VASHI) OF
1, 2008
CAPITAL Email: [email protected]
MARKETS
INDIAN Name: Dr. C. V. Hiremath
INSTITUTE Tel: 022-2788 3022
November
MUMBAI(CST) OF
8, 2008
CAPITAL Email: [email protected]
MARKETS
INDIAN Name: Dr. C. V. Hiremath
INSTITUTE Tel: 022-2788 3022
November
MUMBAI(VASHI) OF
15, 2008
CAPITAL Email: [email protected]
MARKETS
INDIAN
INSTITUTE Name: SHRI V. K. ANAND
November
DELHI OF Tel: 011-26139274/26124707
17, 2008
CAPITAL Email: [email protected]
MARKETS
INDIAN Name: Dr. C. V. Hiremath
INSTITUTE Tel: 022-2788 3022
December
MUMBAI(VASHI) OF
6, 2008
CAPITAL Email: [email protected]
MARKETS
MUMBAI(CST) December INDIAN Name: Dr. C. V. Hiremath
64
13, 2008 INSTITUTE Tel: 022-2788 3022
OF
CAPITAL Email: [email protected]
MARKETS
The need for leveraging our retail network and seek alternative avenues of
income streams to augment our fee income and boost profitability has been
engaging our attention for quite some time. Further, there is a distinct trend
towards bank branches offering their customers the entire range of financial
products and services. Against this backdrop, cross selling the products of
our Subsidiaries and Associates would enable us to exploit the synergy that
exists within the SBI Group. With this in view, it has been decided to
commence selling Mutual Fund products (MFs) of SBI Mutual Fund
(SBIMF) through select branches of our Retail Network.
69
SBI Mutual Funds has successfully leveraged our Branch network to mobilize
substantial subscriptions to its products including NFOs, during the current
financial year and this accomplishment has been noted by other Mutual
Funds in the market. In the hope of similarly increasing their penetration,
UTIMF had approached us with a proposal to market its Mutual Funds
through our branch network. On examination, it was decided that this offer
presents us with an opportunity to diversify our sources for increasing the fee
based income earned by our Branches. In addition, by selling Mutual Fund
products of companies, other than SBI Mutual Funds alone, the bouquet of
products of different brands would be enlarged, thereby increasing the cross
selling income and also helping to retain our customers who would otherwise
have migrated. The offer of UTI MF was duly considered and accepted by the
Bank and an agreement to this effect was entered into with UTI MF for a
period of 3 years w.e.f., 1st April 2006 to 31st March 2009. The arrangement
has since been extended up to 31st March 2012.
Balanced Schemes
a) UTI Children Career Plan (Balanced)
b) UTI Retirement Benefit Pension Plan
c) UTI Balanced Fund
4. SBI Mutual funds is a group company and as such we shall continue to give
preferential treatment to the sale of SBI Mutual Fund products .The
preferential treatment will remain in the following manner:
Annexure-A
CHECK LIST FOR ACCEPTANCE OF APPLICATION
1. SBI’s ARN Code (12195), Branch code, ACE code have been affixed
in the relevant boxes in the top portion of the application form. The
ACE code is to be assigned by the Branch internally for tracking
purposes.
2. In the case of common application form, Scheme name has been
selected/stated y the Investor.
3. Option has been ticked.
4. Category of applicant and Holding basis have been ticked.
5. Application amount and Cheque amount is one and the same.
6. PIN code is furnished in the applicant’s address (a must).
7. PAN No. is furnished in all applications. KYC done by CVL Ltd. if
the investment is for Rs.50,000/- or more.
8. Application is signed by all the applicants.
9. The cheque submitted alongwith the applications is a local cheque.
10. NRI: In the case of applications received from non-residents, the
‘Mode of Payment’ is stated in the application. Further, the bank
account from which the cheque is issued at the time of investment
i.e. NRE, NRO or Rupee DD issued from Abroad as per the
instrument tallies with the ‘Mode of Payment’ as stated in the
application form.
11. Minor: In the case of investment in the name of minor, Date of Birth
and guardian’s name is present.
Annexure “A-I”
Day 1
c) Enter the sales details in the Daily Sales Statement (DSS). This
statement should be prepared in duplicate. Separate DSS has to be
prepared for each scheme. Application of one scheme should not be
entered in the DSS of another scheme.
No. of Applications
Previous Day Cumulative Total (X)
Today’s Total (Y)
Cumulative Total till Date (Z) = (X) + (Y)
[1st April to 31st March]
76
Place:
Date:
Annexure B
Annexure C
3. Presently, our designated branches will market only the New Funds
Offerings (NFOs) of TATA MF wherever TATA MF has its branches – Tata
Finance Centres (TFC) (list enclosed – Annexure I).
i) SBI Mutual Fund products will be offered on sale at all the branches
throughout the country with no restriction.
ii) The ACE shall first offer the SBI MF product to the customer, in the
case of competing products.
iii) The sale of products offered by TATA Mutual Funds shall be
restricted to branches in the selected centres only.
• Ensure that SBI’s ARN Code (12195), Branch Code, ACE code is affixed
in the relevant boxes in the top portion of the application form. The
Branch code no. must be stamped under “Sub Broker” code to ensure
payment of brokerage to branch. The ACE code is to be assigned by
the Branch internally for tracking purposes.
• In the case of common application form, Scheme name must be
selected / stated by the Investor.
• Option is ticked.
• Category of applicant and Holding basis are ticked.
• Application amount and Cheque amount is one and the same.
• PIN code is furnished in the applicant’s address (a must).
• PAN No. is furnished in the application form or in the absence of
PAN, Form No. 60/61 is enclosed if the investment is for Rs,50,000/- or
more.
• Application is signed by all the applicants.
• The cheques submitted alongwith the applications is a local cheque.
• NRI : In the case of applications received from non-residents, the
‘Mode of Payment’ is stated in the application. Further, the bank
account from which the cheque is issued at the time of investment i.e.
NRE, NRO or Rupee DD issued from Abroad as per the instrument
tallies with the ‘Mode of Payment’ as stated in the application form.
• Minor : In the case of investment in the name of minor, Date of Birth
and guardian’s name is present.
83
Annexure “II-A”
Day 1
Note :
From : To :
State Bank of India TATA Finance Centre
___________________ ____________________
___________________ ____________________
Pin : ______________ Pin : ________________
TATA Mutual Fund – Daily Sales Statement for Sale of Units
Scheme Name : Date of Receipt :
Sl. Application Name of Applicant Cheque No. Amount
No. No. (Rs.)
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
Total Amount Received
No. of Applications
Previous Day Cumulative Total (X)
Today’s Total (Y)
Cumulative Total till date (Z) = (x) + (Y)
[ 1st April to 31st March]
Place:
Date: Signature of Branch Manager
85
The positive response by all the Circles to the SBI Infrastructure Fund NFO
clearly demonstrates that the Bank has once again successfully leveraged the
Branch network to mobilize substantial subscriptions for mutual fund
products. Going forward our tie-up with UTI MF is also proceeding on
aggressive lines.
2. It has now been decided to proceed to the next stage by expanding our
product offerings through further alliances. On the 16th May 2007, the Bank
entered into a tie-up with Tata AMC as advised vide our letter no. MCS/07-
08/29 dated 2nd June 2007. FRANKLIN TEMPLETON MF had approached
the Bank with a proposal to market its Mutual Funds through our branch
network. The offer of FRANKLIN TEMPLETON MF was duly considered
and accepted by the Bank. We now advise that the Bank has entered into a
distribution agreement with FRANKLIN TEMPLETON MF on the 27th June
2007 for a period of 3 years.
4. Initially, our designated branches will market only the New Funds Offering
(NFOs) of FRANKLIN TEMPLETON MF in the manner outlined below
where Franklin Templeton MF has its branches (list enclosed – Annexure
II)
86
SBI Mutual Fund products will be offered on sale at all the branches
throughout the country with no restriction.
The ACE shall first offer the SBI MF product to the customer, in the case of
competing products.
The sale of products offered by FRANKLIN TEMPLETON Mutual Funds
shall be restricted to branches in some selected centres only.
Annexure – I
Annexure – II
• Ensure that SBI’s ARN Code (12195), Branch Code, ACE code is affixed
in the relevant boxes in the top portion of the application form. The
Branch code no. must be stamped under “Sub Broker” code to ensure
payment of brokerage to branch. The ACE code is to be assigned by
the Branch internally for tracking purposes.
• In the case of common application form, Scheme name must be
selected / stated by the Investor.
• Option is ticked.
• Category of applicant and Holding basis are ticked.
• Application amount and Cheque amount is one and the same.
• PIN code is furnished in the applicant’s address (a must).
• PAN No. is furnished in the application form or in the absence of PAN,
Form No. 60/61 is enclosed if the investment is for Rs.50,000/- or
more.
• Application is signed by all the applicants.
• The cheques submitted alongwith the applications is a local cheque.
• NRI : In the case of applications received from non-residents, the
‘Mode of Payment’ is stated in the application. Further, the bank
account from which the cheque is issued at the time of investment i.e.
NRE, NRO or Rupee DD issued from Abroad as per the instrument
tallies with the ‘Mode of Payment’ as stated in the application form.
• Minor : In the case of investment in the name of minor, Date of Birth
and guardian’s name is present.
• With effect from 2nd July 2007 only those applications – purchase and
additional purchase for which there is either a PAN Card or a proof of
submission of application for PAN Card will be accepted.
90
Annexure “II-A”
Day 1
From : To :
Sale of Units
Scheme Name : Date of
Receipt :
Sl. Application Name of Applicant Cheque No. Amount
No. No. (Rs.)
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
Total Amount Received
No. of Applications
Previous Day Cumulative Total (X)
Today’s Total (Y)
Cumulative Total till date (Z) = (x) + (Y)
[ 1st April to 31st March]
Place :
Date : Signature of Branch Manager
92
Annexure –I
Branches of
S. No Circle* Fidelity MF*
1. Ahmedabad Ahmedabad
2. Bangalore Bangalore
3. Chandigarh Chandigarh
4. Chennai Chennai
5. Delhi Delhi
6. Hyderabad Hyderabad
7. Kolkata Kolkata
8. Lucknow Lucknow
9. Mumbai Mumbai
Pune
Annexure-II
Day 1
g) Enter the sales details in the Daily Sales Statement (DSS). This
statement should be prepared in duplicate. Separate DSS has to be
prepared for each scheme. Application of one scheme should not be
entered in the DSS of another scheme.
Note:
Cash will not be accepted by any branch of SBI.
Investors should be kept informed by the Bank that the units will be allotted
at the sale price ruling on the date of receipt of applications by Fidelity MF
Branch
97
(For our Designated Branches in Fidelity MF Branch Locations)
From : To :
State Bank of India The Manager
______________________________ Fidelity MF Branch
_________________________ ________________________
____________ Pin : ________ ______________ Pin :_________
No. of Applications
Previous Day Cumulative Total (X)
Today’s Total (Y)
Cumulative Total till Date (Z) = (X) + (Y) [1st April to
31st March]
Place:
Date: Signature of Branch Manager
98
Anti Money Laundering
& KYC guidelines (vide CC Circular no. MCS/07-
08/ dated 3rd July 2007 and MCS/07-08/19 dated 21.01.2008)
As per Securities and Exchange Board of India (SEBI) Circular dated April 27,
2007 and letter dated June 25, 2007, Permanent Account Number (PAN) has
been made the sole identification number for all participants transacting in
the securities market, irrespective of the amount of transaction, effective July
2, 2007. The submission of PAN card copy (along with original for verification
which will be returned across the counter) is therefore mandatory for all
existing as well as prospective investors (including joint applicants / holders,
guardians and NRIs) for investing with mutual funds from this date. The
copy of PAN card is required to be verified with the original. The staff, who is
verifying, will sign and affix ARN code No. 12195 of the Bank on the copy of
the PAN Card. The copy of the PAN Card attested by a Bank
Manager/Notary will also be accepted as verified.
2. Investors not having a PAN need to apply for PAN immediately and
applications for investments in Mutual Funds should be accompanied with
evidence of having applied for PAN (copy of Form 49A) till such time PAN is
allotted. If the investment is for a value of Rs.50,000 or more, this should also
be accompanied by KYC certificate issued by CVL Ltd. for each such
transaction.
5. In view of the above, the following changes have been made w.e.f. 2.7.2007:
(i) For transactions (fresh purchases & additional purchases) below Rs.
50,000/-)
(ii) For transactions 9 fresh purchases & additional purchases ) for Rs.
50,000/- and above
However, the evidence of having applied for PAN from an authorized entity
will be accepted only upto December 31 , 2007.
100
What is KYC?
KYC is an acronym for “Know your Client”, a term commonly used for Client
Identification Process. SEBI has prescribed certain requirements relating to
KYC norms for Financial Institutions and Financial Intermediaries including
Mutual Funds to ‘know’ their Clients. This would be in the form of
verification of identity and address, providing information of financial status,
occupation and such other demographic information. Applicant must be KYC
compliant while investing with any SEBI registered Mutual Fund.
Individual investors will have to produce his Proof of identity (Photo PAN
card copy or PAN card copy and copy of the passport, driving license etc.)
and Proof of Address (any valid documents listed in section B of the KYC
Application Form for Individuals). Non –Individual Investors will have to
produce certain documents pertaining to its constitution/registration to fulfill
the KYC process. A list of Mandatory Certified Documents to be submitted
can be found in section C of the KYC application form for Non-Individual
Investors. .
Where and how does one get to be KYC Compliant? Does the investor have
to repeat the KYC process with every Mutual Fund?
The Mutual Fund Industry has appointed CDSL Ventures Limited (“CDSL”),
a wholly owned subsidiary of Central Depository Services (India) Limited, to
carry out the KYC compliance procedure. CVL through its Points of Service
(POS) will accept KYC Application Forms, verify documents and provide the
KYC Acknowledgement (across the counter on a best effort basis). The list of
PoS will be displayed on the websites of Mutual Funds, CDSL and AMFI.
Once the KYC is duly completed in all repects, the investor needs to produce
a copy of the acknowledgement to the fund where the investor desires to
invest. There is no need to repeat the KYC individually for each mutual fund,
A KYC Application Form has been designed for Individual and Non-
Individual Investors separately. The soft copy of these KYC forms will be
made available on the website of all mutual funds, AMFI and Central
Depository Services (India) Limited (CDSL). You may also approach your
distributor for a form. It is important to read the instructions printed on the
KYC Application Form while filling-up the form.
105
Should the investor visit PoS personally to obtain KYC
Compliance?
No. If the investor is not in a position to visit PoS personally, the KYC
Application Form along with the necessary documents (including originals if
the copies are not attested) can be sent through the distributor or
representative, who can arrange to fulfill the KYC obligation and obtain the
KYC Acknowledgement through any of the PoS.
With effect from 01 February 2008, any investor investing Rs. 50,000 and
above would be required to be KYC compliant.
Joint Holders: Joint holders (including first, second and third if any, are required) to
be individually KYC compliant before they can invest with any Mutual Fund. . e.g. in
case of three joint holders, all holders need to be KYC compliant and copies of each
holder’s KYC Acknowledgement must be attached to the investment application form
with any Mutual Fund.
For transmission (In case of death of the unit holder): If the deceased is the sole
applicant, the claimant should submit his/her KYC Acknowledgement along with the
other relevant documents to effect the transmission in his/her favour
106
How does the investor transact in Mutual Fund after completing the
KYC process?
In case of existing investors when and how will the KYC norms be
introduced?
KYC norms are applicable to all investors. It is in the interest of all Investors
to obtain KYC Acknowledgement and submit it to the Mutual Fund to avoid
any inconvenience in future.
In the event of any KYC Application Form being found deficient for lack of
information / insufficiency of mandatory documentation, further investments
will not be permitted.
You can inform the Mutual Fund to update the KYC Acknowledgement
against all the folios/accounts you have with it. However, each of the holders
in these folios/accounts should be KYC Compliant.
The soft copy of these KYC forms will be made available on the website of all
Mutual Funds, AMFI and Central Depository Services (India) Limited
(CDSL). You may also approach your distributor for a form. The same duly
completed along with the necessary attested documents can be submitted at
the PoS or mailed to your representative or Distributor who can complete the
KYC formalities for you.
Yes. In addition to the certified true copy of the passport, certified true copy
of the overseas address and permanent address will also be required. If any
of the documents (including attestations/ certifications) towards proof of
identity or address is in a foreign language, they have to be translated to
English for submission. The documents can be attested, by the Consulate
office or overseas branches of scheduled commercial banks registered in India
You should intimate your change of Name / Address / Status /Signature etc.
to any convenient PoS. You need to quote / submit a copy of your KYC
Acknowledgement, and proof (in case of new address). You should provide
for at least 7 days for the change of address to take effect with all the Mutual
Funds with whom you are invested. Please note that you should not write to
the Mutual Fund or its Registrar for the change of address (unless as a
designated PoS). The specified form can be obtained from the AMFI/Mutual
Fund website. All details of the holders in the Mutual Fund records will be
replaced by the address details available in the CVL record.
108
If I am already providing my PAN/PAN Proof for my investment
in Mutual Fund. Is that not sufficient for meeting the requirement of KYC?
The requirement of providing your PAN along with proof is sufficient for
proof of identity. However, the current requirement for KYC requires the
Mutual Fund to verify identity, address as well as obtain further information
about the investor.
Why do I need to give my Income details? How can I be sure that it will not
be misused?
Once the investor is KYC compliant, it will be required to intimate his KYC
details to all the Mutual Funds with whom it has investments. The same will
be updated in the records of the Mutual Fund.
What if I have already completed the earlier KYC (MIN) procedure with
CVL?
Scenario 1
Scenario 2
If the KYC (MIN) was completed without submitting the PAN but with other
proof of identity documents, for such cases, CVL will send out a
communication to the respective investors requesting them to submit self
attested copy of PAN card for KYC compliance.
110
d. Application Form for Individuals
111
112
Location Name and Address Contact Person Tel. No. / Fax No.
AGARTALA BAJAJ CAPITAL ACHINTAY KUMAR 0381-2319823
INVESTOR SERVICES BHUIYA
LIMITED
38, AKHAURA ROAD
PS. WEST AGARTALA
AGARTALA
AGARTALA - 799 001
TRIPURA
AGRA BAJAJ CAPITAL DINESH SINGH 0562-2521448/4000953
INVESTOR SERVICES YADAV
LIMITED
SHOP NO. 110,
GROUND FLOOR,
BLOCK NO. 27/2/4,
NEAR HOTEL
PANCHRATTAN,
SANJAY PLACE
AGRA - 282 002
UTTAR PRADESH
AHMEDABAD BAJAJ CAPITAL MR.AMIT PATEL 079-30072782
INVESTOR SERVICES
LIMITED
2-L,AKIK',OPP.LIONS
HALL MITHAKHALI
SIX ROAD,
NR.NALANDA
HOTEL ELLISBRIDGE
AHMEDABAD - 380
006
GUJARAT
AHMEDABAD BAJAJ CAPITAL MR.HITESH SHAH 079-30006541
INVESTOR SERVICES
LIMITED
101,SILLICON VALLEY
NR.SHIVRANJINI
CHAR RASTA
SATELLITE ROAD
AHMEDABAD - 380
015
GUJARAT
AHMEDABAD INFRASTRUCTURE MR.SHAILAM DAVE 079-30072013
115
LEASING &
FINANCIAL SERVICES
LTD.
403-404 RAINDROP
BUILDING
OPP.CARGO MOTORS,
C.G.ROAD,
AHMEDABAD - 380006
GUJARAT
Chapter 5
General Insurance
The Bank has entered into a tie-up with New India Assurance Co. for
distribution of the general insurance products through our Branch network.
An MOU to this effect has been signed on 20th October 2003..
2. As in the case of life insurance products, the general insurance products can
be sold only through a trained and qualified employees of the Bank.
……………. The 50 hrs training is for Officers / Assistants who are CAIIB
and the100 hrs training for Officers/Assistants who are non-CAIIB. Faculty
support conducted at STC Hyderabad/Bangalore/Perambur which has been
accredited by IRDA for conduct of general insurance training. Immediately
after the training, the selected Officers/Assistants will be required to appear
for a Test conducted by IRDA. Arrangements for administering the Test to
the trained staff will be made by New India Assurance Co.
4. New India has allotted the Bank the corporate agency code no. 900042 and
when our SP sells select products under the allotted agency code, commission
from New India will accrue to the particular branch from where the insurance
business has been booked at the following rates:
i) While the choice of the general insurer from whom the customer may wish
to purchase insurance cover rests with the borrower, our branches concerned
should liaise with officials of New India in their respective areas of operations
and endeavour to book the business by encouraging the customers to
purchase the cover from us.
ii) In cases where insurance cover has already been obtained by the
customers, their renewal dates will need to be diarised so that at the time of
renewal they can be availed from us. For this the SP will need to contact the
concerned customer well before the due date for marketing the products of
New India.
iv) The SP should interact with the visiting borrowers at the branch premises
to explore the scope of selling the products to the customers.
Branch/Divisional Managers are required to guide the SP suitably in this
regard.
vi) Commission at the rates agreed to with New India, vide para 3 above will
accrue to the Branch.SPs will check the commission amount as calculated by
New India branch from where the business has been booked. For this
purpose, a suitable backup register needs to be maintained which will be
scrutinised by the Branch Manager/Divisional Manager
vii) SPs will need to actively liaise with local New India officials who will also
offer the necessary support to our branches.
167
Annexure A
IRD/CIR/BRO/074/FEB-05
CIRCULAR
The above circular was valid for a period of one year starting from 1st
April, 2004 to 31st March, 2005. The Authority has reviewed the performance
of the industry, particularly the development of the system of brokerage and
the benefits to insuring public through increased market penetration. A
number of representations received from different stakeholders from time to
time on the same have also been examined.
4. The above orders come into effect from 1st April, 2005.
5. For Marine Hull Tariff business the existing scale of remuneration shall
continue until further orders.
(C.S.Rao)
Chairman
171
ircular
By virtue of the power vested in the Authority under Section 14 of the Insurance
Regulatory and Development Authority Act, 1999 and in terms of the provisions of
Sections 40(1), 40A(3) and Section 42E of the Insurance Act, 1938, the Authority hereby
directs that the percentage of premium that can be paid by way of commission or
brokerage on a general insurance policy shall not exceed the percentages of premiums
set out below. No brokerage can be paid in respect of an insurance where agency
commission is payable and likewise, no agency commission can be paid in respect of
an insurance where brokerage is payable.
For the purpose of evidence of paid up capital a copy of the latest Balance Sheet which
is in public domain as per the requirements of the Companies Act, 1956 should be
acceptable. In case of a balance sheet which is 2 years prior to the relevant year of
placing insurance an auditor’s certificate must be produced. In case of sole
proprietorship and partnership firms a certificate from a Chartered Accountant to the
client should be acceptable.
This direction supersedes all existing directions on the subject and shall take effect in
respect of insurances or renewals commencing on or after 1 January 2007.
(C.S.Rao)
Chairman
173
August 25, 2008
Maximum percentage of
premium payable as agency
commission or brokerage
i. General
ii. Risks treated as large risks under 5% 6.25%
para 19(v) of File & Use Guidelines
2 Motor insurance business (OD 10% 10%
portion), WC/EL & statutory Public
Liability Insurance
3 Motor Third Party insurance Nil Nil
4 Marine Hull insurance 10% 12.5%
5 Marine Cargo business 15% 17.5%
6 All other business 15% 17.5%
This direction supersedes all existing directions on the subject and shall take
effect in respect of insurances or renewals commencing on or after 1 st
174
October 2008 .
(J.Harinarayan)
Chairman
175
Extant Instructions:
In terms of extant instructions of IRDA, Officers / Assistants short listed for
becoming Certified Insurance Facilitators (for life insurance) or Specified
Persons (for General Insurance) would have to undergo 50 or 100 hours of
practical training, from an approved institution , depending upon their CAIIB
status. Composite Insurance Agents eligible for marketing Life as well as
General Insurance products were required to undergo 75 or 150 hrs of
practical training , from an approved institution , depending upon their
CAIIB status.
Revised Instructions:
Now, IRDA vide its circular no. 42/IRDA/Agency/Oct 2007 of 15/10/2007,
has advised that with effect from 1st Nov 2007 , the number of hours required
for practical training stands reduced to 25 or 50 hours , from an approved
institution, depending upon the CAIIB status of the short listed Officer /
Assistant, in terms of Gazette Notifications, regarding IRDA (Training of
Insurance Agents) (Amendment) Regulation 2007 and IRDA (Training of
Corporate Agents) (Amendment) Regulation 2007, issued on 8th October 2007
(copies enclosed).
2. In case of Officers / Assistants short listed for undergoing both life as well
as general insurance training, to become Composite Insurance Agents, the
number of training hours stands reduced to 35 or 75 hours, from an approved
institution, depending upon their CAIIB status.
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4. Scheme for Reimbursement of Examination fees and Payment of
Honorarium : General Insurance
1. In terms of extant instructions, vide our Cir./ HRD/ CDO/ 94/ 878 dated
24.11.2003, approval had been granted for payment of an incentive of
Rs.2500/- (Rupees two thousand five hundred only) to such employees who
successfully complete the training in the subject of non-life insurance and
qualify a mandatory test to be conducted by the institutions accredited by
IRDA for the purpose.
2. In this connection, during the last few years the general insurance market
has been growing at a substantial pace. A number of players have entered the
market and the existing as well as the new players have adopted aggressive
strategies to capture a larger share of the market. The Bank, too, is in the
process of entering the general insurance market and this is likely in the next
six months. The Bank needs to be well prepared by way of adequate number
of trained employees who are ready to seek significant business for the Bank
by the time the new general insurance business is launched. To capture a
sizable market-share of the growing business, the Bank needs
to significantly focus on marketing efforts and involve more and more
employees at the Branch level. This calls for further motivating our employees
for going in for certification in a big way. The existing Scheme for Payment of
Honorarium is now more than four years old and, in the meantime, there has
been an all round increase in prices.
3. In view of the above, it has been decided to increase the honorarium
payable on obtaining certification for non-life insurance from Rs.2500/- to
Rs.5000/- (Rupees five thousand only). It has also been decided that in view
of the large-scale appointment of CRE (PB)s, the Scheme may be extended to
cover such employees also.
4. All other terms and conditions as mentioned in our aforementioned
Circular would remain unchanged.
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Chapter 6
Credit Cards
1. Helpline
SBI Cards has created a dedicated cell for handling service related issues as
under:
Tel: +91 – 124 – 3987388
E mail id exclusively for SBI Staff: [email protected]
The staff can send their feedback/complaints etc at this id. Their mails will be
acknowledged immediately on receipt thereof. SBI Card have fixed the turn
around time of 2 working days for the feedback/complaints received on this
id, but cases where some deep/discreet investigations are required, the Turn
Around Time will be a maximum of 5 working days.
The id may not be passed on to the customers in general. Efficiency of service
to the bank would get impacted if customers in general also start sending
mails to this id. In the case of any mail landing in this mailbox from other
than staff, this will be forwarded to [email protected]
178
Chapter 7
Miscellaneous
1. Accounting System for booking of fee/commission/brokerage with BGL
and CGL Nos. ( CC letter no. MCS/07-08/18 dated 5th May 2007.)
Income received by the branches from cross selling is not being reflected
correctly in the Branch Performance Report. In order to rectify the position,
separate General Ledger heads classifying income from selling life insurance/
general insurance/mutual funds/credit cards have been provided in the Core
Banking System by Global IT Centre, Belapur and since activated by the
Central data Centre.
Necessary Service desk announcements have already been made by the IT
Deptt. about the availability of these accounts, instructing branches to credit
the income proceeds to the correct accounts.
2. MF (Gross)
2a. SBI Mutual 7426505001 Comm. On SBI 97925
Fund Mutual Fund Comm on Mutual Fund
2b. UTI Mutual 7436505001 Comm. On UTI 2399717 Comm on UTI Mutual
Fund Mutual Fund Fund
2c. Tata Mutual 7437505001 Comm. On Tata 2399718 Comm on Tata Mutual
Fund Mutual Fund Fund
2d. Fidelity 7438505001 Comm. On Fidelity 2399719 Comm on Fidelity
Mutual Fund Mutual Fund Mutual Fund
2e. Templeton 7439505001 Comm. On 2399720
Mutual Fund Templeton Mutual Comm on Templeton
Fund Mutual Fund
3. Gen. Insurance 7428505001 Comm. From sale 97937 Comm. from sale of
(Premium) of General General Insurance
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Insurance Products Products
4. SBI Cards Nos. 7405505001 Comm. On SBI 98328 Comm on SBI Card
Card Issu. Issue Others
Definitions
3. Point of Sale
Explanation: The rider or riders attached to a life policy shall bear the nature
and character of the main policy, viz. participating or non-participating and
accordingly the life insurer shall make provisions, etc., in its books.
(2) An insurer or its agent or other intermediary shall provide all material
information in respect of a proposed cover to the prospect to enable the
prospect to decide on the best cover that would be in his or her interest.
(3) Where the prospect depends upon the advice of the insurer or his agent
or an insurance intermediary, such a person must advise the prospect
dispassionately.
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(4) Where, for any reason, the proposal and other connected papers
are not filled by the prospect, a certificate may be incorporated at the end of
proposal form from the prospect that the contents of the form and
documents have been fully explained to him and that he has fully
understood the significance of the proposed contract.
i. In the process of sale, the insurer or its agent or any intermediary shall act
according to the code of conduct prescribed by:
the Authority
the Councils that have been established under section 64C of the Act
and
the recognized professional body or association of which the agent or
intermediary or insurance intermediary is a member.
(2) Every insurer shall inform and keep informed periodically the insured
on the requirements to be fulfilled by the insured regarding lodging of a
claim arising in terms of the policy and the procedures to be followed by
him to enable the insurer to settle a claim early.
(1) An insured or the claimant shall give notice to the insurer of any loss
arising under contract of insurance at the earliest or within such extended
time as may be allowed by the insurer. On receipt of such a
communication, a general insurer shall respond immediately and give clear
indication to the insured on the procedures that he should follow. In cases
where a surveyor has to be appointed for assessing a loss/ claim, it shall be
so done within 72 hours of the receipt of intimation from the insured.
(2) Where the insured is unable to furnish all the particulars required by
the surveyor or where the surveyor does not receive the full cooperation of
the insured, the insurer or the surveyor as the case may be, shall inform in
writing the insured about the delay that may result in the assessment of the
claim. The surveyor shall be subjected to the code of conduct laid down by
the Authority while assessing the loss, and shall communicate his findings
to the insurer within 30 days of his appointment with a copy of the report
being furnished to the insured, if he so desires. Where, in special
circumstances of the case, either due to its special and complicated nature,
the surveyor shall under intimation to the insured, seek an extension from
the insurer for submission of his report. In no case shall a surveyor take
more than six months from the date of his appointment to furnish his
report.
(3) If an insurer, on the receipt of a survey report, finds that it is incomplete
in any respect, he shall require the surveyor under intimation to the
insured, to furnish an additional report on certain specific issues as may be
required by the insurer. Such a request may be made by the insurer within
15 days of the receipt of the original survey report provided that the facility
of calling for an additional report by the insurer shall not be resorted to
more than once in the case of a claim.
(4) The surveyor on receipt of this communication shall furnish an
additional report within three weeks of the date of receipt of
communication from the insurer.
(5) On receipt of the survey report or the additional survey report, as the
case may be, an insurer shall within a period of 30 days offer a settlement
of the claim to the insured. If the insurer, for any reasons to be recorded in
writing and communicated to the insured, decides to reject a claim under
the policy, it shall do so within a period of 30 days from the receipt of the
survey report or the additional survey report, as the case may be.
(6) Upon acceptance of an offer of settlement as stated in sub-regulation (5)
by the insured, the payment of the amount due shall be made within 7 days
from the date of acceptance of the offer by the insured. In the cases of delay
186
in the payment, the insurer shall be liable to pay interest at a rate
which is 2% above the bank rate prevalent at the beginning of the financial
year in which the claim is reviewed by it.
11. General
(1) The requirements of disclosure of “material information” regarding a
proposal or policy apply, under these regulations, both to the insurer and
the insured.
(2) The policyholder shall assist the insurer, if the latter so requires, in the
prosecution of a proceeding or in the matter of recovery of claims which
the insurer has against third parties.
(3) The policyholder shall furnish all information that is sought from him
by the insurer and also any other information which the insurer considers
as having a bearing on the risk to enable the latter to assess properly the
risk sought to be covered by a policy.
(4) Any breaches of the obligations cast on an insurer or insurance agent or
insurance intermediary in terms of these regulations may enable the
Authority to initiate action against each or all of them, jointly or severally,
under the Act and/or the Insurance Regulatory and Development
Authority Act, 1999.
187
1. Draw up plans for marketing and cross selling the products and services
of the Subsidiaries / Joint Ventures of the Bank thought the branch in the
Network and monitor their implementation.
2. Assist the network in selling the products / services of the Subsidiaries –
e.g. insurance products, Mutual Fund products, General Manager and SBI
Cards products.
3. Identify suitable branches for delivery of products / services of the
Subsidiaries / General Insurance Company in consultation with Circle
functionaries / Network functionaries.
4. Arrange for publicity of products and services at the Circle / Network
level.
5. Co-ordinate with Marketing – Cross Selling Department at the Corporate
Centre in setting targets, with the approval of the CMC to Network for
selling the products and services of the Subsidiaries of the Bank/General
Insurance Company.
6. Participate in Network level and Regional ‘P’ Review meetings and
arrange for monthly review of performance of Branches, vis-à-vis the
targets set.
7. Arrange for performance review and put up periodic activity reports to
the CMC and Corporate Centre at monthly intervals (as per format below).
8. Interact with CirMAC members, General Manager (Network), Asst.
General Managers heading Regions and Heads of Branches on a regular
basis to promote cross-selling. To interact with functionaries in the
Network and guide them.
9. Interact and inter face with officials of subsidiaries / Joint Ventures like
SBI Life, SBI Fund Management Ltd. etc.
10. Help conduct refresher product training and certification training
programmes at regular intervals.
188
11. Interact with the training system, to seek feedback and to share
information.
12. Co-ordinate with and participate in product presentation to Corporates,
institutions and groups of customers arranged / organized by Regions /
Network.
13. Actively cross-sell to MCG/CAG units within the geographical area of the
Network/Circle.
(No. of Participants)
B. Conducted Conducted by
Trainings for Proposed by
by the
Certfication as Circle
Companies
CIF
ACEs
SPs
Total
(No. of Personnel)
C. Details of Trained at the No. trained No. passed during the
Marketing beginning of the during the Month
189
Personnel month Month
Trained
CRE
OMR
CRA
RM-PB
RM ME
Others
Total
Total no. of
personnel trained
Marketing
as CIF/ACE/SP at
Personnel
the end of the
month
CRE
OMR
CRA
RM-PB
RM ME
Others
Total
a) Location
b) Details
c) Business Booked/
Remarks
a) Location
b) Contacts Made/ Details
c) Business Booked/
Remarks
Date:
191
(iii) Every CIF/SP shall, with a view to conserve the insurance business
already procured through him, make every attempt to ensure remittance of
the premiums by the policyholders within the stipulated time, by giving
notice to the policyholder orally and in writing.
(iv) No CIFSP shall hold similar position with another corporate agent of any
other insurance company.
v) Feedback received indicated that some CIFs/SPs who are also relatives of
agents employed by SBI Life Insurance Co./New India Assurance Co. were
engaged in mis-selling of insurance products, exposing the Bank to significant
reputational risk. Booking of policies to the Bank’s customers through the
Agency channel also results in loss of revenue to the Bank. With a view to
protecting the Bank’s interests the contents of bank’s book of instructions,
Volume 1, Chapter 1- Establishment and General Administration, Para 1,
Annexure-I (VI)
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1. An employee of the Bank may not act as agent for an Insurance Company
otherwise than for or on behalf of the bank.
Explanation: (i) canvassing by an employee in support of the business of insurance
agency, commission agency, etc. owned or managed by a member of his family shall be
deemed to be breach of this sub rule.
ii) An employee guilty of infringing any of the provisions of paragraph may render
himself liable to dismissal from the service
(CC letter no. MCS/06-07/244 dated 30th March 2007)
195
c) This will not prevent the Branch staff from offering the products of our
subsidiaries to our customers over the counter or through mailers, campaigns,
melas and any other sales effort organized by the Bank. This also does not
apply to CIFs, ACEs, SPs, RMPBs, OBSF etc, who have booked business for
the Bank, obtained the customer’s signature and assent in the application
form and then forwarded the customer’s data to a Subsidiary.
d) Passing on addresses of customers to agents who are not fully aware of the
sensitivity of the relationship with the branch and do not understand the
customer needs fully, does not benefit the Branch. Our endeavour should be
to Cross sell the products to our customers ourselves, thereby enhancing the
value of our existing relationship and earns the Branch income by way of
commission, brokerage etc.
196
Appendix
MASTER CIRCULAR