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    PPT..MC D

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    Monica Agarwal
    McDonald's is the world's first fast food company with thousands of restaurants globally. It established itself in India in 1996 and is locally owned and respects local culture. The document discusses McDonald's SWOT analysis, methodology used in a customer survey, analysis of the survey results, and recommendations. The survey found that customers visit for low prices, taste, and ambience but think prices can be more reasonable and improvements are needed in variety, cleanliness, congestion, and rude employees.

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    PPT..MC D

    Uploaded by

    Monica Agarwal
    27 views23 pages
    McDonald's is the world's first fast food company with thousands of restaurants globally. It established itself in India in 1996 and is locally owned and respects local culture. The document discusses McDonald's SWOT analysis, methodology used in a customer survey, analysis of the survey results, and recommendations. The survey found that customers visit for low prices, taste, and ambience but think prices can be more reasonable and improvements are needed in variety, cleanliness, congestion, and rude employees.

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    McDonald's is the world's first fast food company with thousands of restaurants globally. It established itself in India in 1996 and is locally owned and respects local culture. The document discusses McDonald's SWOT analysis, methodology used in a customer survey, analysis of the survey results, and recommendations. The survey found that customers visit for low prices, taste, and ambience but think prices can be more reasonable and improvements are needed in variety, cleanliness, congestion, and rude employees.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    27 views23 pages

    PPT..MC D

    Uploaded by

    Monica Agarwal
    McDonald's is the world's first fast food company with thousands of restaurants globally. It established itself in India in 1996 and is locally owned and respects local culture. The document discusses McDonald's SWOT analysis, methodology used in a customer survey, analysis of the survey results, and recommendations. The survey found that customers visit for low prices, taste, and ambience but think prices can be more reasonable and improvements are needed in variety, cleanliness, congestion, and rude employees.

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    Download as PPTX, PDF, TXT or read online from Scribd
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    Introduction

     Worlds first fast food company


     sales
    Number of restaurants
    Franchisee
     McDonald’s in India
    Established in 1996
    Locally owned
    Respect for local culture
    SWOT Analysis
    STRENGHT
    • Successful Advertisement (I’m lovin it)
    • Great Partnership (Coco Cola)
    • Clean environment and playground for kids
    • Professional training for employees
    • Strong brand
    • Customer intimacy
    Weakness
    • Low depth and width of product
    • High Price
    • Management for franchisees/joint ventures
    Opportunities
    • Internationalization
    • Growing dining out market (Especially young
    generation and middle age group)
    Threats
    • More health conscious customers
    • Threats from local competitors in different
    countries
    • The economic downturn
    • Playing in a mature and saturated industry
    Methodology
    Research objective
    To identify and analyze the various
    components of the service experience
    rendered by McDonald’s to its customer.
    Data sources
    • Primary data
    • Secondary data
    Sampling technique
    • Random sampling
    Sampling quantity
    • 75 respondents
    Coverage
    • Mc Donald's Jaipur
    Limitations
    • Lack of time
    • Unwillingness by respondent to answer
    Analysis
    • How frequently do you visit McDonald's?
    Sales
    10%

    30%
    daily
    weekly
    monthly
    occasionally

    10% 50%
    • In your family who likes to visit Mc Donald’s?
    60%

    50%

    40%

    30%

    20%

    10%

    0%

    childrens parents everyone no one


    • Why do you go to Mc Donald’s?

    Reasons for visit

    7%
    20%
    13%
    low price
    hygiene
    ambience
    taste
    variety
    15%
    others
    25%

    20%
    • Which is your favourite product at McDonald?

    Favourite product

    others

    Mc aloo tikki burger

    Mc puff

    french fries

    Mc veggie burger

    0% 5% 10% 15% 20% 25% 30% 35% 40%


    • Is the product line in McDonald adequate?

    PRODUCT LINE

    40%

    35%

    30%

    25%

    20%

    15%

    10%

    5%

    0%

    yes no average
    • Is the price of the products at McDonald’s
    reasonable?
    Price
    8%

    32%
    cheap
    23%
    reasonable
    costly
    very costly

    37%
    • How do you find the infrastructure at McDonald?

    Infrastructure
    50%
    45%
    40%
    35%
    30%
    25%
    20%
    15%
    10%
    5%
    0%
    poor average good very good
    • How do you find the service delivery process of
    McDonald?
    service delievery process
    8%

    25%
    12%

    poor
    average
    quick
    impressive

    55%
    • What about the cleanliness at McDonald?

    cleaniliness

    very clean

    clean

    average

    not clean

    0% 10% 20% 30% 40% 50% 60%


    • According to you, how is the relation between the
    price and the service of Mc Donald’s?

    Relation between price and service

    expensive

    reasonable

    cheap

    0% 10% 20% 30% 40% 50% 60%


    • How do you find the design of the outlet?

    Design of the outlet

    20% 20%

    bad
    average
    good
    perfect

    30% 30%
    • What is the main problem you faced at McDonald’s?

    Problems
    no problem

    other

    congestion

    Rude Behaviour of employees

    long queues

    0% 5% 10% 15% 20% 25% 30% 35% 40%


    • What area do you think needs the most
    Improvement?

    Areas of improvement
    35%
    30%
    25%
    20%
    15%
    10%
    5%
    0%
    m
    e
    e ss ty ice ers
    ti n ir e p r h
    ry us va ot
    li v e
    acio u ct
    d e p d
    ca pr
    o
    • Who do you think are the major competitors of Mc
    Donald’s?

    Competitors

    10%

    35%
    KFC
    pizza hut
    25% local restaurents
    others

    30%
    Recommendations
    • Membership participation of the consumers
    • Television sets to be placed appropriately
    • Water Availability
    • Space Between the Counters
    • Storey story
    • Menu Prices
    • Salads

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