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    MEANING

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    Kaushik Markale
    Green marketing involves promoting products and services based on their environmental benefits in order to appeal to consumers who want environmentally friendly options. It focuses on highlighting attributes like being biodegradable, energy efficient, or containing less harmful chemicals. The goal is to encourage more sustainable consumer choices and incentivize companies to develop greener products and operations. Green marketing first emerged in the 1970s and grew in popularity in the 1980s as public environmental concerns increased demand for alternatives with less environmental impact.

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    MEANING

    Uploaded by

    Kaushik Markale
    12 views2 pages
    Green marketing involves promoting products and services based on their environmental benefits in order to appeal to consumers who want environmentally friendly options. It focuses on highlighting attributes like being biodegradable, energy efficient, or containing less harmful chemicals. The goal is to encourage more sustainable consumer choices and incentivize companies to develop greener products and operations. Green marketing first emerged in the 1970s and grew in popularity in the 1980s as public environmental concerns increased demand for alternatives with less environmental impact.

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    Green marketing involves promoting products and services based on their environmental benefits in order to appeal to consumers who want environmentally friendly options. It focuses on highlighting attributes like being biodegradable, energy efficient, or containing less harmful chemicals. The goal is to encourage more sustainable consumer choices and incentivize companies to develop greener products and operations. Green marketing first emerged in the 1970s and grew in popularity in the 1980s as public environmental concerns increased demand for alternatives with less environmental impact.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    12 views2 pages

    MEANING

    Uploaded by

    Kaushik Markale
    Green marketing involves promoting products and services based on their environmental benefits in order to appeal to consumers who want environmentally friendly options. It focuses on highlighting attributes like being biodegradable, energy efficient, or containing less harmful chemicals. The goal is to encourage more sustainable consumer choices and incentivize companies to develop greener products and operations. Green marketing first emerged in the 1970s and grew in popularity in the 1980s as public environmental concerns increased demand for alternatives with less environmental impact.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    MEANING OF GREEN MARKETING:

    Green marketing is a way to use the environmental benefits of a product or service


    to promote sales. Many consumers will choose products that do not damage the
    environment over less environmentally friendly products, even if they cost more.
    With green marketing, advertisers focus on environmental benefits to sell products
    such as biodegradable diapers, energy-efficient light bulbs, and environmentally
    safe detergents.

    People buy billions of dollars worth of goods and services every year—many
    which harm the environment in how they are harvested, made, or used.
    Environmentalists support green marketing to encourage people to use
    environmentally preferable alternatives, and to offer incentives to manufacturers
    that develop more environmentally beneficial products.
    The concept of green marketing has been around at least since the first Earth
    Day in 1970. But the idea did not catch on until the 1980s, when rising public
    interest in the environment led to a demand .

    The definition of Green marketing includes –

     Conserving resources
     Developing environmentally friendly strategies
     Looking at all levels of the distribution channels

    The promotion of environmentally safe or beneficial products, green marketing


    began in Europe in the early 1980s when specific products were identified as being
    harmful to the earth’s atmosphere. As a result, new “green” products were
    introduced that were less damaging to the environment. The concept has been
    caught and has been gaining steadily ever since.

    Divergent aspects of green marketing include ecologically safer products,


    recyclable and biodegradable packaging, energy-efficient operations, and better
    pollution controls. Advances produced from green marketing include packaging
    made from recycled paper, phosphate-free detergents, refillable containers for
    cleaning products, and bottles using less plastic.

    As today’s consumers become more conscious of the natural environment,


    businesses are beginning to modify their own thoughts and behavior in an attempt
    to address the concerns of consumers. Green marketing is becoming more
    important to businesses because of the consumer’s genuine concerns about our
    limited resources on the earth. By implementing green marketing measures to save
    the earth’s resources in production, packaging, and operations, businesses are
    showing consumers they too share the same concerns, boosting their credibility.

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