Scribd
Upload
6K views3 pages

SEGMENTATION STRATEGY Nestle

The document discusses Nestle Pure Life's segmentation, targeting, positioning, and marketing strategies. It analyzes the water industry's strengths, weaknesses, opportunities, and threats. Nestle Pure Life targets both genders in the upper and middle classes who are health conscious, including tourists. Its positioning focuses on safe, pure, and healthy drinking water. The marketing mix leverages Nestle's brand trust while threats include low barriers to entry and competition from other brands.

Uploaded by

kamranullah
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
6K views3 pages

SEGMENTATION STRATEGY Nestle

The document discusses Nestle Pure Life's segmentation, targeting, positioning, and marketing strategies. It analyzes the water industry's strengths, weaknesses, opportunities, and threats. Nestle Pure Life targets both genders in the upper and middle classes who are health conscious, including tourists. Its positioning focuses on safe, pure, and healthy drinking water. The marketing mix leverages Nestle's brand trust while threats include low barriers to entry and competition from other brands.

Uploaded by

kamranullah
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
You are on page 1/ 3

SEGMENTATION STRATEGY

• Psychographic Segmentation

• Demographic Segmentation

• Geographic Segmentation

• Behavioral segmentation

TARGET MARKET

• Targeting Strategy Of Nestle Pure Life Is Differentiated Marketing

• Nestle Pure Life Targets Both Genders

• Targets The Upper And Middle Class People Who Are Health Conscious

• Tourists Are Also The Target Market Of Nestle Pure Life

POSITIONING

• Newly Drinking Water With Safety And Security

• Pure Water Pure Relationship

• Safe And Healthy Drinking Water

• Public Awareness Message

INDUSTRIAL SWOT ANALYSIS

Strengths

– the lifestyle of the people is changing

– DEMAND is increasing day by day in the bottle Water

Weaknesses
– the lack of awareness and the poverty

– the lack of availability in the remote areas is also the strong reason

Opportunities

– people are becoming more health conscious

Threats

– Low Entry Barrier

– Economical Uncertainty

SWOT ANALYSIS

Strengths:

• High Quality Obtained By The Usage Of A Special Production Process.

• Own Industrial Laboratories That Perform Constant Control For Physical-chemical And Bacteriological Parameters.

• Daily Sensor Water Analysis for Flavor, Color And Odor.

• Great And Neutral Taste Which Suits All The Family

• Safety And Purity From The Source To The Consumer

• Produced Locally, Close To The Consumer.

Weakness:

• Nestle Pure Life Is Relatively Expensive Than Other Brands.

Opportunities:

• Water Is An Essential Part Of Life And Everyone Prefers To Drink Safe And Healthy Water.

• Nestle Is A Trusted Brand For Providing Good Quality Products.

Threats:

• Tough Competition From Aquafina And Kinley.


MARKETING MIX

You might also like