Post Graduate Diploma in Business Management

Post Graduate Diploma in Management is a two year full time program approved by AICTE with
an emphasis on developing the candidate’s ability to translate theory into practice. It aims at
promoting an inquiring & analytical mind, which proactively seeks the right knowledge, acquires
the appropriate skills and promotes the right attitude to develop capabilities needed to manage
enterprises in the 21st century.

Interactive skills of effective communication, conflict management, negotiation and mobilizing

individuals towards common goals are some of the essential ingredients of effective
management. KBS hones these skills of its students for making them effective leaders and team
persons in organizations.

There is a strong emphasis on practical project work as a part of regular courses at the school.
While working on projects, students are required to interact with managers from the industry. A
student graduating from KBS on an average will have to carry out fifteen projects, usually live,
involving industry interaction.

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Program Structure

The Post Graduate Diploma in Management lasts six trimesters, spread over two years, with a
summer project in between the two years. The first year students are exposed to basic concepts in
the areas of Marketing, Finance, Human Resources Management, Quantitative methods,
Operations and Behavioral Sciences through the “Core Courses”. These lay the foundation for all
the functional areas of management to help develop problem solving skills. In the second year,
students specialize in dual functional areas of their interest.

Guest lectures by professionals supplement regular course work at KBS. Core courses such as
Business Policy and Strategy in the 2nd year integrate the learning gained from the first year
basic disciplines. Students are also encouraged to take up dissertation work and do a project on
“Contemporary Concerns” under the guidance of faculty.

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Andragogy

Lecture and syndicates form the core our PGDM programs. Beside lectures, cases based on live
problems, management games, case discussions, role plays, live problems, management games
and the project work are important components of the pedagogic method. Students are also
encouraged to play a useful role in course design and development.

• Interactive Approach to Learning: We at KBS create a dynamic learning environment

based on interactive student involvement and learning.
 • Syndicates: It is drawn on the varied backgrounds, experience and skills of each
individual for collaborative learning. Tasks include preparing case studies for discussion
or completing assignments based on organizational issues.
• Case Study Method: The case study method is a practical approach to learning. Students
are expected to interpret complex data and determine the best course of action to
overcome an organizational issue. Case studies are a valuable learning tool as you are
placed in a decision-making role. The students refine their analytical skills, decision
making and strengthen their ability to make difficult decisions.
• Integrative subject with Industry consulting Projects: Industry consulting project are
designed to help the students deepen their knowledge in a particular area of interest.
Ranging from two months to three months, these projects provide an invaluable
opportunity for the students to be exposed to organizations with complex management
issues.
• Assessment: The assessment regime is a flexible combination of final examinations,
group and individual assignments and practical work. Assessment is performed at the end
of each course. Students who fail to achieve the required standard have an opportunity to
resubmit the assessments the following term. It is required that students make regular
presentations to faculty and business practitioner and in many courses these will be a
required part of the assessment.

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Course Structure

Total 40 Courses, comprising 22 Core Courses (including 4 Industry Capstone Projects) &
18 Electives

The Program is offered over a period of two years in six trimesters of about three months each.
The first term will immerse you in modern enterprise-from the economic theory of the firm, to
the valuation of the business and the choice of strategy and management skills. The goal of these
core courses and those in the second term is to provide a breadth and depth of knowledge that
will allow you to approach any business situation with confidence and understanding.

Develop your understanding: The first year completes this foundation with a look at the role of
marketing, accounting, Information Systems, Business Law, Operations Management and others.
It also addresses the broader issues of corporate governance and social responsibility, a crucial
part of any modern manager‘s understanding. In the third term of the first year, basics of
electives are introduced to make the student understand them in depth which subsequently will
help them in deciding the elective in the second year.

Choose your own direction: During the second year, KBS offers a chance to explore personal
interests of students through a series of electives. These are often taught by visiting experts or by
faculty in association with practitioners bringing together academic rigour and hands-on
expertise. The wide variety of courses on offer gives students a chance to develop in preparation
for a Post - PGDM career.
 3rd Trimester (7 Core
1st Trimester (7 Core Courses) 2nd Trimester (7 Core Courses)
Courses)
• Macro Policy & Analysis • Managerial Accounting • Marketing Management
• Organizational Behavior • Information System • Operations Research
• Quantitative Techniques - I • Research Methodology • Strategic Management
• Basic Financial Accounting • Business Law • Business Appl. Software
• Managerial Communication • HR Management • Financial Management - II
• Business Computing • Production Management • Business Ethics
• Principles of Marketing - I • Financial Management - I • Organization Behavior - II
4th Trimester 5th Trimester 6th Trimester
1 Core Course + 6 Elective 1 Core Course + 6 Elective Dissertation + 6 Elective
Courses Courses Courses

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Specializations Offered

The PGDM program of KBS offers the option of pursuing a wide range of discipline and
interests with scope for dual specialization in the following areas:

Marketing: This area focuses on understanding the market, the consumer, the marketing model
and approaching different situations with winning marketing strategies for the organization. This
program prepares students for a career in product management, advertising, direct marketing,
consumer relations & sales.

Finance and Accounting: The last decade has seen the emergence of new concepts in various
areas of finance, investment and economics. Our PGDM program with Specialization in Finance
and Accounting focuses on the concerns of the financial industry, covering topics like
International Financial Management, private equity mergers & acquisition, options & future and
corporate governance.

Strategy & Management: The Specialization in Strategy & Management focuses on the
behavioral and strategic issues facing contemporary organizations. The program aims to cultivate
a spirit of innovation and streamline business process, especially in the areas of strategic
management, change management and Global strategy and management, competitive Dynamics
and strategy. It also provides a comprehensive overview of the major elements of the
entrepreneurial activity, including evaluation of new business, intellectual property protection,
product development, Game Theory and growth strategy.

Human Resources Management: With the globalization and the boom in the economy, human
management has now become a key issue for all the organization. The program aims at providing
in-depth knowledge with respect to recruitment and selection, training and development,
industrial law, wage and salary administration.
Information Systems: The specialization in systems is a multidisciplinary area and is different
from computer science. The elective courses in systems provide a solid foundation to the area of
information systems in organization and cover technical foundations along with the
fundamentals used to build and control in organizations.

In addition to the above mentioned areas, the school is prepared to offer electives in several other
specialized areas such as Technology Management, Operations Management, Media and
Marketing Communications, Entrepreneurship etc.

Finance & Accounting Human Resources Management

• Working Capital Management • Assessment Centre
• Cost and Management Accounting • Retention and Redundancy
• Equity Analysis and Portfolio Management • Recruitment and Selection
• Financial Markets and Institutions • Strategic HRM
• International Financial Management • Power Influence & Politics in Organization
• Derivatives - Options and Futures • Training and Development
• Venture Capital and Mutual Fund • Executive Compensation
• Insurance Management • Advanced HR Planning
• Mergers and Acquisition • Industrial Law & IR
• Risk Analysis and Valuation • Wage and Salary Administration
• Advanced Applied Corporate Finance • Grievance Management
• Bank Management • Worker Compensation and Welfare
Marketing Information Systems
• Market Research & Consumer Behavior • Data Mining and Data Warehousing
• Brand and Product Management • Cyber Laws
• Services Marketing • Software Engineering
• B2B Marketing • Enterprise Resource Planning
• Advertising and Communications • Programming Language for Business
• Rural Marketing • Introduction to Internet Technologies
• Managing the Retail Chain • Database Management Systems
• Sales and Distribution Management Production and Operations Management
• Direct Marketing • Supply Chain Management
• Advanced Quantitative Techniques in
• Strategic Marketing Management
Business
• Consumer Goods Marketing • Production and Operations Management
• Industrial Marketing Strategy • Operations Research
• Distribution Channel Management General Management
• Marketing in Emerging Economics • Managing the Supply Chain
• Pricing Strategies • Managing Sudden Growth
• E-Strategy for Marketing • Managing Small Scale Industries
• Environment Protection Trade & Global
• Database and Direct Management
Economy
• Strategic Marketing for Pharmaceuticals • Environmental Management & Strategic
Industry Advantage
• Branding to Category Management Media & Marketing Communications
• Analytical Methods for Product & Market
• Written Analysis and Communications
Development
Strategy and Management • Global Communications Practices
• Global Strategy and Management • Grooming and Business Etiquette
• Strategic Alliance and Acquisitions • Handling Interview and Group Discussion
• Effective Market Communication
• Competitive Dynamics and Strategy
Techniques
• Game Theory • Being Street Smart in Marketing
• Industry and Competitive Analysis • Marketing - Shake Hands and Bow Heads
• Joint Ventures & Strategic Alliances • Media and Market Communication
Technology Management Entrepreneurship
• Management of Services • Entrepreneurial Finance & Venture Capital
• E-Commerce • Family Firms
• Starting and Entrepreneurial Potential
• Managing Risk
Enterprise
• Project Management • Realizing Entrepreneurial Potential
• Business Intelligence • Managing Growth
• Dot-com: Strategies and Operations • Venture Management
• Change Management
• Web Centric Technologies