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Marketing Exams Summary

This document summarizes previous marketing exam questions from various student intakes and groups at a university. It provides short answer and essay questions on topics like the Ansoff matrix, product life cycle, segmentation, pricing, selling vs. marketing, promotion mix, and the macroenvironment. The questions are grouped by intake and student group to aid in exam preparation.

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nataash
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660 views2 pages

Marketing Exams Summary

This document summarizes previous marketing exam questions from various student intakes and groups at a university. It provides short answer and essay questions on topics like the Ansoff matrix, product life cycle, segmentation, pricing, selling vs. marketing, promotion mix, and the macroenvironment. The questions are grouped by intake and student group to aid in exam preparation.

Uploaded by

nataash
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Marketing Decision Making Previous Exams

Summarized by Mansour Abu Helal

These are all the exam questions of intake 8, group 1&3, dated 26/5/2008

Short Questions: Select 8 out of 10 (5 marks, half page each)

1- Using the Ansoff Model, describe the difference between product


development and Market Development
2- What is a product? Describe the types of consumer products.
3- Discuss segmentation strategies.
4- Discuss how differentiation and positioning affect the marketing mix
5- Discuss product line stretching. How can a flower shop use this concept?
6- Define advertizing. Mention its benefits. How do marketers use it?
7- Explain the difference between formulated and entrepreneur marketing.
8- Discuss the demographic effect of the macro-environment and how it affect
marketing,
9- Why do Communication channels need to be integrated? How to integrate
them?
10- Discuss how a proper mission statement can guide marketing plan.

Essay Questions: select 2 out of 3 (30 Marks, two and half page each)

1- Selling Vs. Marketing…discuss.


2- Talk about the Product Life Cycle (PLC)
3- Pricing…discuss.

These are some of intake 8, group 2&4 retake exam questions:

Short Questions

1- Talk about Push & Pull Strategy


2- Maturity stage in PLC
3- Segmentation Strategy
4- Type of appeals (emotional, rational, morals).
5- Macro-Environment (natural)

Essay Questions

1- Difference between selling & marketing


2- Strategy of new pricing & product mix strategy and adjustment pricing

Page 1 of 2
Marketing Decision Making Previous Exams
Summarized by Mansour Abu Helal

These are some of intake 7, Group 1&3 exam questions:

Short Questions

1- Positioning
2- Products levels: core actual augmented
3- Public relations why its important
4- Clear mission statement why its important in management strategy
5- Macro-environment and demography
6- Formulated and entrepreneurial marketing talk about them
7- Ansoff discuss the four ways penetration - product- market- diversification

Essay Questions

1- Segmentation
2- IMC
3- Selling Vs Marketing
4- Pricing

These are some of intake 7, Group 2&4 exam questions:

Short Questions

1- Advertising
2- Why use IMC
3- Strategic planning in marketing
4- Positioning
5- Macro and demography
6- Formulated and entrepreneurial marketing
7- Product and product line decisions
8- IMC Promotion mix components

Essay Questions

1- PLC (product life cycle ) The table in the book is important


2- Pricing
3- Segmentation
4- Selling Vs Marketing

Page 2 of 2

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