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Presented By: Group No. 12

ASOS.com is the largest online fashion retailer in the UK, launching in 2000. It attracts 3.3 million shoppers annually and offers a complete range of designer clothes, accessories, and beauty products for women, men, and kids. A SWOT analysis found strengths in understanding consumer demand changes and providing a full product range with 24/7 high-quality service. Weaknesses include only targeting those aged 16-34 and limited beauty products. Opportunities exist in growing online shopping trends, while threats include limited product lifecycles and competition. Problems were the narrow customer focus and lack of customer care. Solutions proposed expanding the target age range and improving customer service.

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Vishal Singh
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435 views9 pages

Presented By: Group No. 12

ASOS.com is the largest online fashion retailer in the UK, launching in 2000. It attracts 3.3 million shoppers annually and offers a complete range of designer clothes, accessories, and beauty products for women, men, and kids. A SWOT analysis found strengths in understanding consumer demand changes and providing a full product range with 24/7 high-quality service. Weaknesses include only targeting those aged 16-34 and limited beauty products. Opportunities exist in growing online shopping trends, while threats include limited product lifecycles and competition. Problems were the narrow customer focus and lack of customer care. Solutions proposed expanding the target age range and improving customer service.

Uploaded by

Vishal Singh
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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PRESENTED BY

GROUP NO. 12
VINOD YADAV
VIVEK RANJAN
VISHAL KUMAR SINGH
INTRODUCTION

 ASOS.com is the UK’s largest online fashion store.


 Launched in 2000, and diversified.
 It attracts 3.3 million shoppers every year.
 Complete range of designer cloths, accessories,
beauty products for women, men, and kids.
SWOT ANALYSIS
STRENGTHS
Understand the changing demand of consumers.
Provides complete range of fashion products.
 24X7 high quality service available.
 Advanced technology for advertisement.

WEAKNESS
Targets only limited age group of 16-34.
 Only 2% beauty products are available.
 80% of its fashion products are only for women
SWOT CONT………
OPPURTUNITY
 Increasing trend of online shopping.
Analyzing its market segmentation.
 As of now 50% customers of age group 16-24 prefers online
shopping.

THREATS
 Product life cycle of any product is limited.
 Stiff competition.
Changing seasonal demands.
PROBLEM
 Only consider young generation.
 Lack in customer care services.

SOLUTION

 Must consider the people from all age group.


 Improve the customer care services.
ANSWERS

1. Product life cycle of pencil skirt


 1930 Introduction.
 1930-1940 Popularized by
Hollywood actress.
 1940-1950 Decline in popularity.
 1950-1980 Reached mature
stage.
 After 1980 Decline.
 2006-2009 again in fashion.
 2010 decline stage started.
ANSWER CONT……..
2. Knowledge of Product Life Cycle is helpful for the
managers in various ways, as mentioned below:
 Able to predict profitability of the product.
 Plan the introduction and withdrawal of product.
 Helps in planning the pricing strategy.
 Helpful in promotion of the product.
ANSWER CONT……..
3. Different promotional strategies :
 Software, that would allow the customers to see their
images in different clothes.
 Discount coupons and special offers
 Various sizes, with colours.
ANSWER CONT….
4. BOSTON MATRIX
Problem child.
 Stars.
 Cash cow.
 Dog.
With the help of Boston Matrix, the ASOS.com decides the
promotional strategy.

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