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    Customer Satisfaction Questionnaire

    Uploaded by

    venkat813
    1. The document is a product market potential questionnaire about Goldpine Lemon Masti and Jeera Masti soft drinks. It contains questions to understand consumer behavior and analyze the market potential of the products. 2. The respondent, Venkatesh aged 26, was asked to taste the drinks and provide feedback on aspects like taste, awareness of the brands, purchase preferences, factors influencing selection, and recommendations for improvement. 3. The questionnaire uses multiple choice and rating scale questions to understand customer satisfaction levels, brand comparisons, important product attributes, advertising preferences and likelihood of recommending the products to others.

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    Download as DOC, PDF, TXT or read online from Scribd

    Customer Satisfaction Questionnaire

    Uploaded by

    venkat813
    444 views3 pages
    1. The document is a product market potential questionnaire about Goldpine Lemon Masti and Jeera Masti soft drinks. It contains questions to understand consumer behavior and analyze the market potential of the products. 2. The respondent, Venkatesh aged 26, was asked to taste the drinks and provide feedback on aspects like taste, awareness of the brands, purchase preferences, factors influencing selection, and recommendations for improvement. 3. The questionnaire uses multiple choice and rating scale questions to understand customer satisfaction levels, brand comparisons, important product attributes, advertising preferences and likelihood of recommending the products to others.

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    Customer satisfaction questionnaire

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    1. The document is a product market potential questionnaire about Goldpine Lemon Masti and Jeera Masti soft drinks. It contains questions to understand consumer behavior and analyze the market potential of the products. 2. The respondent, Venkatesh aged 26, was asked to taste the drinks and provide feedback on aspects like taste, awareness of the brands, purchase preferences, factors influencing selection, and recommendations for improvement. 3. The questionnaire uses multiple choice and rating scale questions to understand customer satisfaction levels, brand comparisons, important product attributes, advertising preferences and likelihood of recommending the products to others.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    444 views3 pages

    Customer Satisfaction Questionnaire

    Uploaded by

    venkat813
    1. The document is a product market potential questionnaire about Goldpine Lemon Masti and Jeera Masti soft drinks. It contains questions to understand consumer behavior and analyze the market potential of the products. 2. The respondent, Venkatesh aged 26, was asked to taste the drinks and provide feedback on aspects like taste, awareness of the brands, purchase preferences, factors influencing selection, and recommendations for improvement. 3. The questionnaire uses multiple choice and rating scale questions to understand customer satisfaction levels, brand comparisons, important product attributes, advertising preferences and likelihood of recommending the products to others.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
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    The questionnaire aims to understand consumer behavior and market potential for Goldpine Lemon Masti and Jeera Masti soft drinks by asking respondents about their taste preferences, purchase habits, and factors that influence their choices.

    The purpose of the questionnaire is to find the consumer behaviour towards GOLDPINE LEMON MASTI and GOLDPINE JEERA MASTI soft drinks, and to analyze the market potential of the products.

    The questionnaire asks about the tastes of Goldpine Lemon Masti and Jeera Masti soft drinks.

    PRODUCT MARKET POTENTIAL QUESTIONNAIRE

    To find the consumer behaviour towards GOLDPINE LEMON MASTI and GOLDPINE JEERA
    MASTI soft drinks, to analysis the market potential of the product.
    We would be grateful if you could taste our product and spare a few minutes to complete this
    questionnaire to help us ensure that our product exceeds your expectation wherever possible.

    Name: _venkatesh _________________ Age: __26_____ Date: _20-01-2011___

    Contact detail: __9448634767____

    *Please tick the appropriate choice to indicate your degree of satisfaction

    1. How did you find the taste of LEMON MASTI?


    Very Good Good 1. Satisfactory Poor Very poor

    2. How did you find the taste of JEERA MASTI?


    Very Good Good 2. Satisfactory Poor Very poor

    3. How much are you aware of Goldpine lemon masti and jeera masti?
    (If regular user answer Q.4)
    First time user  Vaguely heard about it Was familiar with it
    Had used it before Regular user Heard before but never bought

    4. If you are regular user of the soft drinks how often you consume it on a weekly basis?
    Less than 3 times 4 to 5 time 8 to 9 times
    10 to 11 times More than 12 times

    5. Where have you seen the product Goldpine lemon masti and jeera masti before?
    (Tick all if necessary)
    Super market General store College canteen
    Local juice centre Restaurants Not seen at any place yet

    6. According to you what is your level of satisfaction with Goldpine lemon masti and jeera masti?
    Highly satisfied Satisfied Neither satisfied nor dissatisfied
    Dissatisfied Highly dissatisfied

    7. Which of the following factors attracted you towards the Goldpine lemon masti and jeera masti?
    (Tick all if necessary)
    Taste & Flavour Price Packaging
    Benefits & nutritional value Brand
    P.T.O
    8. Thinking about the similar product offered by other company, how would you compare Goldpine
    lemon masti and jeera masti
    Much better Somewhat better About the same
    Somewhat worse Much worse

    9. Which of the following brand you prefer over Goldpine lemon masti and jeera masti?
    (Tick all if necessary)
    Bindu jeera masala soda Parle LMN Limca lime and lemon
    Minute maid nimbu fresh PepsiCo Nimbooz

    10. Which of the following attributes you give most importance to while buying a soft drink?
    (Tick all if necessary)
    Fizz Sweetness Thirst quenching
    Size of bottle Type of packaging Benefits & nutritional value

    11. On what basis do you select other brand of soft drink products?
    (Tick all if necessary)
    Popularity Quality Brand name
    Brand image Price Availability

    12. What mode of advertising would most catch your attention to buy the products?
    Television Billboards Newspaper
    Magazine Radio Internet

    13. On a scale of 1 to 5, rate the product overall? (1 being lowest, 5 being highest)
    1 2 3 4 5

    14. Would you recommend Goldpine lemon masti and jeera masti to others
    Definitely Probably Might or might not
    Probably not Definitely not

    15. Any other comment towards improving the product for your taste and preference

    _________________________________________________________________________

    _________________________________________________________________________
    Thank you for your time and response

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