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Facebook Marketing

This document discusses the advantages of social media marketing. It explains that social media marketing aims to generate interest and conversations about a product or service rather than relying on one-way communication from advertiser to consumer. It also notes that a successful social media marketing campaign must create buzz and encourage users to discuss and promote the product. Finally, it states that carefully planning campaign content to appeal to the intended audience, monitoring results, and tracking discussions are important factors for a successful social media marketing strategy.

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954 views5 pages

Facebook Marketing

This document discusses the advantages of social media marketing. It explains that social media marketing aims to generate interest and conversations about a product or service rather than relying on one-way communication from advertiser to consumer. It also notes that a successful social media marketing campaign must create buzz and encourage users to discuss and promote the product. Finally, it states that carefully planning campaign content to appeal to the intended audience, monitoring results, and tracking discussions are important factors for a successful social media marketing strategy.

Uploaded by

Rock High
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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SOCIAL MEDIA MARKETING ADVANTAGES

Social Media Marketing differs from traditional product and service


marketing, in that it does not depend on a mere unidirectional relationship
between the advertiser and the consumer. Rather, the ultimate goal of
Social Media Marketing is to, in essence, plant a seed and have the
generated interest lead to conversations between people about your product
and/or service.

A successful Social Media Marketing campaign must be designed in such a


way as to create a buzz. In order for this to occur, the marketer must work
beyond merely creating a banner and having a social media site host it. In a
sense, Social Media Marketing is something that works along a continuum
and is ever-evolving. The success of such a campaign depends wholly on the
marketer’s ability to entice social network users to discuss and promote a
product.

In order for this to occur, a Social Media Marketing campaign must be


carefully planned out in order to produce content which will appeal to the
intended audience. Once the seed is planted the results must be monitored,
the product or service promoted, and discussions closely tracked. 

WHAT ARE THE BENEFITS OF SOCIAL MEDIA MARKETING?

Perhaps the most significant benefit of Social Media Marketing is the fact
that – especially considering the number of users of networks such as
Facebook, MySpace, or Twitter – the possibilities for exposure and growth
are limitless. Moreover, one cannot ignore the speed and ease with which
news is able to spread among users of social networking sites and beyond.

HOW CAN I CREATE AND FOSTER AN EFFECTIVE SOCIAL MEDIA MARKETING


STRATEGY?

When considering how to first approach a Social Media Marketing strategy, it


is of the utmost importance to understand your audience and the kinds of
products/services that they are interested in. For instance, if your customers
are the type to readily participate in online social networks, it may be
beneficial to add a blog to your company website. In addition, you may
request that interested employees add information/blog articles to your
company site to generate interest – never forgetting to add the company
logo and other features which will identify your brand into these entries.

Another way to use the popularity of social networking to the advantage of


your corporation is to perhaps join one or more of the most popular social
networking sites and begin discussions, groups, etc. around your relevant
products and services.

SHOULD I CONSIDER SOCIAL MEDIA MARKETING AS PART OF MY


MARKETING STRATEGY?

Many companies have seen a profound benefit to their bottom line from
adding Social Media Marketing into their given marketing plans/strategies.
Remember, Social Media Marketing is the future of online advertising, and in
comparison to marketing in print or other media, is relatively effortless and
inexpensive. Taking all of this into consideration, it becomes apparent that
there is no reason not to at least attempt to integrate Social Media
Marketing into your current marketing strategy and reap the benefits of this
new medium.

By: Patrick Perkins

FACEBOOK MARKETING POWER

The kind of power and supremacy Facebook has seized today is not unseen
or concealed to anyone. It has become a part and parcel of our day to day
lives. For a common man who isn't much aware of online industry, considers
it to be a platform to get in touch with friends and family, buy things and
gain some cool information at the same time. But, for internet marketers
Facebook is like a goldmine. Today, almost every single existent grown up
individual has an active profile on Facebook, and this is the key for internet
marketers like you and me.

If you are unaware of the clout and sway this social networking site beholds
today, then all you will have to do is continue reading and you'll get
acquainted with all the necessary information on the same. If you are able to
understand Facebook marketing and use it in the right way, then you will
soon see your internet business flourishing.

By using the following tactics of internet marketing by making complete use


of Facebook, you will discover a new way of promoting your business.
 By using Facebook advertisements, you can target your desired genre
of customers and market. Advertisement tool at Facebook is highly
optimized and it helps you in easily targeting the right market.
 You can either make use of social ads or business ads on Facebook for
promoting your business or services. You can effortlessly make your
advertisements attractive by adding texts, picture and graphics.
 You can create fan pages, use networks and develop groups for your
business. There are tools for attracting people to join your fan pages
and groups, you can make use of them and generate traffic towards
yourwebsite
 It is possible to estimate a budget for advertisements, for better
results and outcomes you can directly get in touch with the ads and
marketing team of Facebook.

Facebook is like a free marketing resource. All you have to do is make the
right use of it. It is the best platform to make the public aware about your
business and service. It has visitors, whom you have to attract with your
tactics and ploys. Let your imagination take the charge, and try developing
more unique ways of earning through Facebook.

It is our goal to provide transparent and sincere views on today's current


money making opportunities that are being made available offline or online.
If you're looking to get involved with a business opportunity, be sure to visit
our site for the latest reviews before investing your hard earned cash!

FACEBOOK MARKETING – TIDAL WAVE OF CUSTOMERS

Millions of businesses and entrepreneurs are boarding the Facebook


marketing train. If you are still on the fence about it, you've come to the
right place. Before you buy your ticket and invest your time into the
Facebook phenomenon, let's take a look at the facts.

Does Facebook Marketing Work?

Social networking; we've read the articles, maybe watched a few videos, but
at the end of the day, is there traceable proof that Facebook can increase
your bottom line?
Facebook: The Ultimate Marketing Machine

According to InsideFacebook.com here are the facts:

 Facebook currently boasts over 500 million active members. If


Facebook was a country, it would be the fourth most populated on
earth.
 Facebook has been translated into over 100 languages, penetrating
nearly one third of the entire population.
 Facebook's most recent quarterly growth rates has shown that active
user numbers have increased by over 25% in 47 countries.
 Over 85% of American women have a social network profile, with 95%
of them on Facebook.
 More than half of everyone who shops online has a Facebook profile.

Obviously, these numbers are astounding; but does Facebook marketing


work? That completely depends on how you use it.

The Power of Facebook Marketing

Just think, with this much power behind your niche market or
entrepreneurial idea, you have an opportunity as never before in history to
put yourself in front of key industry influencers. With the right strategy, you
can turn strangers into friends, and friends into supporters, promoters, and
clients. Examples:

 In November of 2009, Michael Stelzner launched an online publication


called the Social Media Examiner. He quite purposefully chose not to
invest in any traditional marketing efforts. Using only the power of
social marketing, he reached number one status for business blogs
with Technorati. Within his first quarter, the Examiner had nearly
100,000 subscribers. Impressed?
 Morton's Steakhouse ran a Valentine's Day photo promotion on
Facebook in 2009. As a result, overall business and sales experienced
a marked increase.
 Target has been on board with Facebook since 2007. Instead of just
talking about their business and offering the latest sales flyer, Target
started a Party Planning Page. Target experienced a 6 % increase in
sales as a direct result.
 The Desert Gallery of Houston was part of a Harvard Business Review
case study. Their Facebook Fan Page drew 20% more direct visits to
their store from Facebook fans. As an added bonus, Facebook fans
spent 33% more than the average customer.
Facebook Works if You Work It

Kevin Ertell, an analyst at ForeSee Results, gave Facebook marketing rave


reviews," Facebook is, by far, the best place to reach shoppers." He goes on
to advise business owners and entrepreneurs, "Get a Facebook page and the
big bucks will start rolling in."

Does Facebook marketing work? Just like any other golden opportunity, it
works if YOU work it.

Listen, if you want to learn exactly what Facebook can do for you and your
business, click one of the links below:

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