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Info Search Process

The document discusses the determinants and processes of information search. It notes that consumers are more likely to engage in extensive information search when they have high involvement, perceive high risk, have little knowledge, have clear goals, and face less time pressure or higher prices. The nature of information search can be internal, using existing knowledge, or external, seeking opinions from others or professional/market sources. When making decisions, consumers typically seek information on evaluation criteria, alternative solutions, and the performance of alternatives based on those criteria.

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Bhrigu Bordoloi
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27 views

Info Search Process

The document discusses the determinants and processes of information search. It notes that consumers are more likely to engage in extensive information search when they have high involvement, perceive high risk, have little knowledge, have clear goals, and face less time pressure or higher prices. The nature of information search can be internal, using existing knowledge, or external, seeking opinions from others or professional/market sources. When making decisions, consumers typically seek information on evaluation criteria, alternative solutions, and the performance of alternatives based on those criteria.

Uploaded by

Bhrigu Bordoloi
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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By: Bhriguraj Bordoloi

Roll no.: 06/09


TOPIC:

INFORMATION SEARCH PROCESS


Determinants of Information Search.

• High consumer involvement


• High perceived risk
• Little product knowledge and experience
• Clear goals
• Less time pressure
• High price
• More product differences
• Cost effectiveness of information search
Nature of information search
Internal search:
– Once a problem is recognized, relevant information
from long term memory is used to determine if a
satisfactory solution is known.

External search:
– The opinions, attitudes, behaviors, and feelings of
friends
– Professional information
– Market generated information
Types of information sought
• A consumer decision requires information on
the following:
– The appropriate evaluative criteria for the solution
of a problem
– The existence of various alternative solutions
– The performance level or characteristic of each
alternative solution on each evaluative criteria
PROCESSES FOR ACQUIRING INFORMATION

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