Ecom
Ecom
Ecom
Ecommerce :Definition: It is the process of purchasing and selling goods and services
over electronic system such as Internet. Or It is a form of commerce in which
computers and Internet are used.
Common business services for facilities the buying and selling process
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The two pillers supporting all e commerce applications and infrastructure are just as
indispensable:
Technical standards to dictate the nature of information publishing , user Interfaces and
transport in the interest of compatibility across the entire network.
The I-way must be mesh of interconnected data highway of many forms Like
telephone wires, cable TVs , radio based wireless- cellular and satellite and the nature of
vehicular traffic is important .
The information and multimedia content determines the what type of vehicle is
needed.
I – way messaging software will be forma like email , EDI or point to point file
transfers.
In case of information traffic public policy issues deal with the cost of accessing
information ,regulation to protect consumers from fraud and to protect their right to
privacy.
In this case information access from any type of consumer chosen devices like PCS,
portable hand held devises , ands operating systems.
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1.Multimedia content for e-commerce applications Multimedia is the use of digital
data in more than one format such as combination of text , audio, video, graphics in
computer file. Multimedia is associated with the hardware convergence taking place in
the communications , computer and cable industry as the next generation digital.
Access to multimedia content depends on the hardware and the software applications
that run on it. The success of ecommerce applications also depends on the variety and
innovativeness of multimedia content and packaging. It include televisions productions
, traditional print productions , software and information services.
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2.Multi media storage servers and e-commerce applications Ecommerce uses robust
servers to store and distribute large amount of digital content to consumers and these
servers capable of handling various contents including books . newspapers , movies
,games and x-ray images. Digital technology mass storage which is feasible and less
cost.
3. client server architecture for electronic commerce In this model allows the client
to interact with the server through a request reply sequence governed by a paradigm
called “message passing”.
4. Video servers and electronic commerce : Video servers are important link between
the content providers (entertainment/media) and transport providers(telcos/videos/cable
operators). The video servers tackle the simultaneous overlapping “ supply problem that
arises when providing ondemand services to large numbers of homes. All video servers
need not be hardware based.
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Video server
(wholesale or distributor)
Billing and
Cable tv, telco, satellite accounting
based or other hybrid server
subscriber delivery and router system
subscriber
subscriber
– Can tackle the simultaneous overlapping supply problem that arises when
providing on-demand services to large no of homes.
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Systems
computer based online companies: these providers are dial up linkage of lower
bandwidth when compared to telecom and cable high ways. Various providers like
Prodigy, compuServe .
Consumer access devices: These are devices which can provide access to information
and they are videophones, PCs, PDAs and television capable of handling two way
communication , cellular phones , mobile and portable computers.
Consumers desires are difficult to predict, pinpoint in electronic markets whose shape,
structure and population are still in the early stages. Need envisioned include
entertainment on demand ,video on demand, games on demand, home shopping
networks .
TVs before 1945 no one have in USA. Bt 1960 86% house hold did using it and in
1940 only 40% people used telephone after that in 1980 95-98% of people are using
now.
Social revolutions are bearing on the ecommerce applications example radio trends
and television talk shows can be seen in the online news groups.
Social interactions are promoted by introduction of 800 tool free service in 1968. by
1993 AT&T s 800s number business uses 40% of total call made- some 12billion 800
calls. The four major 900 services are fax back , interactive, recorded – sports score,
financial services.
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The study of economist noted that consumers already spent 30% for advertising costs
To pay for free television. Network operators could target consumers with advertising
and privacy issues not easily resolved. consumers will be prefer to spend less cost for
their business rather then spending more.
Blockbuster research shows that the typical consumer: 1.spends $12 month on home
video expenditures 2.wants to go video shop and select 3. is on a limited budget 4. has
time to kill.
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collaboration with partners who can apply needed capabilities and stay close to the
customer.
In general firms utilize consumer and market research to form the assumptions that
shape its strategy , dictate its decisions about what to do and what not do.
Electronic commerce is forcing companies to rethink the existing way of doing target
marketing and relationship marketing and event marketing(setting up virtual booth
where interested people come and visit. Interactive marketing performed via interactive
multimedia catalogs that give same look and feel as a shopping channel. An CUC is a
shopping service that maintains detailed information about 250,000 products and it is
services by dialing 800 number and speaking to a live person we can consult computer
database.
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The following management practices associated with JIT systems are : Focused factory
, reduced setup times, group technology , total productive maintenance ,uniform
workload . JIT purchasing, total quality control. To achieve JIT savings many large
corporations have installed private communication networks.
Quick response is a version of JIT purchasing tailored for retailing. To reduce the risk
of out of stock retailers are implementing the QR systems. It provides for a flexible
response to product ordering and lowers costly inventory levels. QR retailing focuses
on market responsiveness while maintaining low level of stocks.
It creates a closed loop encompassing the retailer , vendor , consumer chain, and as
consumers make purchases the vendor automatically orders new deliveries from the
retailers through its computer network. figure below gives the various steps of QR
chain.
Supply chain management (SCM) is also called ‘extending” which means integrating
the internal and external partners on the supply and process chain to get raw materials
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to the manufacturer and finished products to the consumer. Most of the companies fails
because lack of integration due to fragmented supply chain management.
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Supplier Inventory
Management Management
Distribution
Management
Payment Management
Channel
Management
1.Supply chain management: The goal is to reduce the num the number of suppliers
and get them to become partners in business in a win / win relationship.
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– Eliminate out-of stock, reduction of inventory levels, improve inventory
turns.
4.Payment management : The goal is to link the company and the suppliers and
distributors so that the payment can be sent and received electronically.
6. Sales for productivity : its goal is to improve the communication and flow of
information among the sales , customer and production functions.
UNIT-II
Consumer Oriented Applications
– Entertainment
– Financial services
– Essential services
– Education & training
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Consumer Life-Style Needs Complementary multimedia
services
Entertainment multi-user Movies on Demand, video
cataloging, interactive ads,
games, online discussions
Remote banking
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• Includes stock and mutual fund brokerage or trading
services, currency trading, and credit & debit card
management
Home Shopping
Home Entertainment
• Most sell any form of digital info that can be send down a network
of one sort or another: data, pictures, computer, programs, and
services.
• A few sell products like music, books, online catalogs
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This model consists of seven different activities that can be grouped into Three different
Phases:.
1. pre purchase phase : It includes search and discovery for a set of products in the
larger information space capable of meeting customer requirements and product
selection from the smaller set of products based on attribute comparison.
Specifically planned purchases : The need was recognized on entering the store
and the shopper bought the exact item planned.
Generally planned purchases: The need was recognized but the shopper decided
in-store on the actual manufacturer of the item to satisfy the need.
Remainder purchases: The shopper was reminded of the need by some store
influence.
Entirely unplanned purchases: The need was not recognized entering the store.
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The Consumer Information Search Process :
Information search is defined as the degree of care , perception and effort directed
toward data related to the decision problem. It is of two types.
In general it is an activity designed to balance the cost of acquiring information with the
benefits of improved final decisions . This process can be determined in part by market
characteristics.
2.consumer search: need to examine how particular aspects of the buyers situation
and the shopping experience that is being sought affect the search process.
- It includes mercantile protocols that specify the flow of information and documents
associated with purchasing and negotiation with merchants for suitable terms like
price , availability and delivery dates.
-The buyer and seller must interact to provide mercantile transaction. -Mercantile
transaction is the exchange of information between the buyer and seller
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followed by necessary payment.
4. Delivery 3. Approval
5. Monthly Statement
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f. Bank gives positive signal to the seller after ensuring authentication
1.Inventory issues:
1.Inventory issues: To serve a customer properly company should inform the right way
when an item is ordered and sold out.
3.Customer service issues: Here customer questions about the product and other details
in their mind regarding to product can be resolved.
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It consists of eight different activities that are grouped into three phases:
1.Presale phase
1.Presale phase :
Once the merchant receives the order enquiry they need to plan the products by
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sales forecast with the help of people close the customer either in the sales force or in
the marketing group at company level and at the same time a group of in manufacturing
function details.
A capacity plan that specify how much money spend , how many people will be hired
and how inventory will be created.
Order planning leads to order generation and orders are generated by different ways
like sales force broad cast, sends emails to customers , create www web pages etc.
pricing is the bridge between the customer needs and company capabilities.
Company does not understand how to execute order based pricing in online
markets.
c) order scheduling
After acceptable price code the customer enters the order receipt and entry
phase of order management cycle(OMC).
This was under the purview of departments title customer service , order entry
And the inside sales desk. These departments are staffed by customer service
representatives.
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b)order selection and prioritization :
The desirable orders are those that fit the capabilities and offer healthy company put
efforts into order selection
link it their business strategy to make more money regardless of production capacity.
company gain by order prioritization.
c) order scheduling :
In this phase , the prioritized orders get started into actual production or
Operation sequence. It is difficult because various functional departments like marketing
, sales , customer service and production.
Due to this differentiation they may have conflicting goals. compensation systems and
communication between the systems is not existent. Example : The customer service
reporting to sales department they may separated from physically( long distances) or
production scheduling which Reports to manufacturing unit which is far away.
Here actual service /product is made where details vary from industry to
industry And it involves order fulfillment that requires multiple functions in multiple
locations.
After the product distribution , billing is handled by the finance staff who
view their job is getting the bill out efficiently , collectively and quickly.
Billing is designed to ensure the needs and interests of the company but not
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the interest of the customers.
UNIT-III
ELECTRONIC PAYMENT SYSTEMS:
Electronic payment system are used in banking ,retail, online government. Organizations
are motivated by the needs of deliver products and services of efficiently with less cost
and provide higher quality of services to the customers.
3. Variations of digital
cash, electrical money
and coins 2. Extension of the
conventional notational fund
transfer
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Electronic funs transfer (EFT ) work divided into three categories :
* credit cards
* private label credit /debit cards
*charge cards example: American express
* e-cash
* e-check and Digi cash
* net cheques and smart cards
1. Cash or real-time :
In this transactions are settled with exchange of electronic currency (e – cash)
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In this users need not pay in-advance but getting the total service. The server
authenticates customer and verifies with bank fund or adequate before service. Example :
credit card , debit card
The following view points are evaluated for the payment instrument in electronic
commerce :
2. The means of settlement used tokens are backed by cash , credit , e-cash etc
4. The question of risk at what time occurs , tokens suddenly become worthless and
customer have currency that no body will accept.
- It combines the computerized convenience with security and privacy that improves on
paper cash.
- It makes an alternative for payment over the internet. - It replaces the cash as principle
payment vehicle in consumer – oriented electronic payment system.
a) Properties of e-cash:
It has the following four properties :
i) Monetary value
ii) Interoperability
iii) Retrievability
iv) Security
ii) Interoperability : E-cash exchangeable as payment for the other e-cashes or goods
or services.
iii) Retrievability : It must be storable and retrievable means that the remote storage
and retrieval would allow to exchange electronic cash(e-cash).
iv) Security : e-cash should not be easy to copy or tampered while being
exchanged.
b) E-Cash in Action:
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This method involves a pair of numeric keys that work in tandom
one for encoding and other key is used for decoding .
The encoded message within one numeric key can only be decoded
with other Valid numeric key and none other.
i) Establishing of an account
- The customer use the electronic cash software on a computer to generate a random
Number which serves as note.
- It can be exchanged for debited transaction ,the bank issue its private key to Digitally
sign the note for amount to be requested and transmitted the note back to the customer.
- The new currency server is issuing a bank note with a serial number and a dollar.
Time limit : means that over a given time period electronic money is valued
The number of exchanges that can takes place before a money needs to be re
deposited with a bank.
The number of cash transactions that can be Made during a period of time .
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E-cash full fills two main functions with respective to business.
1. As a medium of exchange
2. As a store of value
1. As a medium of exchange :
2. As a store of value :
E-Cash had to be convertible into legal tender on demand , then every unit there would
be unit of cash reserved in the real economy.
ELECTRONIC CHECKS
They are designed to accommodate many individual and entities that might prefer to
pay on credit or other than cash.
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before they are able to write electronic check.
-The accounting server acts as billing a servicing and the registration process depends
on the accounting server , they may require a credit card or bank account details to back
the checks .
-Once the customer registered a buyer can contact seller goods and services to
complete a transaction .The buyer sends the check to the seller for a certain amount of
money.
-When deposited the check authorize transfer of account balance from the current
against the check was drawn to the account.
-Accounting server authenticates digital signature on the check using the key method
of cryptographic algorithm.
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Financial risk is taken by accounting server so easier acceptance.
Another check called “netcheque” was developed by Information science institute(ISI)
by Clifford Newman.
It include software for writing and depositing checks independent of other applications.
The API will provide common functions to be called as automatically when with other
transaction functions.
1.Smart cards are credit and debit cards which are enhanced with micro processors
capable of holding more information then the traditional magnetic chips.
2. Smart cards technology widely used in countries like Germany and Japan and
France to pay public transportation , phone calls etc.
The new service includes access multiple accounts , value added market programs etc.
The enhanced credit card store more information of card holder like birth date ,
personnel shopping preference and other his own details.
i ) It is used to access multiple accounts like credit , debit and stored value for e-
cash on one card or on electronic device.
ii) It performs different functions like cash access , bill payment , balance enquiry
etc.
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b. Electronic purses and debit cards :
After the purse is loaded with money at ATM it can be used to pay for the
vending machine need only verify that a card is authenticate or not and there is enough
money or not.
The value of purchase deducted from the balance on the card and in the vending
machine. The remaining balance in the card is displayed by ATM on the screen.
The amount in the purse is empty then it can be filled with more money.
Smart card readers are used to communicate with the chip on the smart card.
In addition to reading from and writing to smart cards these devices can also
support different key management methods.
Some smart card readers combines the elements of PC, POT , phone and so on.
Some Smart card readers have the display features of two lines X 16 Characters
display that shows the both prompt and response entered by the user.
Smart phones :
These have the features of smart card readers with additional features of four lines
screen , phone key pad , and menu prompt to do transactions and magnetic strip card
readers for storage.
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Credit card payment on line network divided into three basic types:
In this type of payment the plain credit cards transactions are performed. The exchange
of unencrypted credit cards over a public network like telephone or internet.
In this type of payment the encrypted credit cards transactions are performed.
The merchant validates the customer identity is the owner of the credit card.
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The merchant relays credit card charge information and signature to its bank.
The bank or the processing party replays the information to the customers
bank for authorization approval.
The customers bank returns the credit card charge authentication and
authorization to the merchant.
The companies who providing third party payment services on the internet
are:
The online third party processors (OTPPS) created a six step process to buy
information on line.
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1. The consumer acquires an OTPP account number by filling out registration form.
2. to buy anything online , the consumer requests item from the merchant by quoting
his OTPP account number.
3. The merchant payment contacts the OTPP payment server with the customers account
number.
4. The OTPP payment server verifies the customers account number for nthe vendor and
check for sufficient funds.
5. the OTPP sends (the payment server) electronic message to the buyer by using
automated message from www or sent by OTPP server or sent by simply email .
6. If the customer payment server gets yes from the customer then the merchant is
informed and customer is allowed to do the transaction. OTPP server has two servers
namely : a. Merchant server and b. payment server
-With the payment server user may can make account then by using client
browser a user server by clicking online payment URL.
- The online payment URL encodes the following information to the status of page
duration it specifies how long customer gets access to the target URL.
- This payment URL send the above data is to the payment server.
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-The merchant runs an HTTP server that is modified to access URLS. It should includes
the business pros and cons.
EDI is the electronic transfer from one computer to another computer process able data
using agreed standard to structure the data.
It is aimed at forcing boundary less relationship that means it bringing down the
boundaries that restrict how they interact and do business each other.
1.It specifies business form structure and to some extent influence content seen at the
application layer.
Example: purchase order name field x12 standard might be to hold 50 characters and 75
characters field produced name truncating during translation from application layer to
document standard layer.
It corresponds with non electronic activity of sending business from one company to
another company .It can send using postal service ,registered mail and certified mail
and email etc.
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EDI in Action :
Edi has been used in the procurement function to steam-line the interaction between the
Buyer and seller .the other uses for EDI are universities use EDI to exchange transcripts
quickly.
Automatically units uses EDI to transmit large complex engineering design created on
the specialized computers.
Large multinational companies use EDI to send online price catalogs to customers
Listed products , prices ,discounts and terms.
The EDI Transaction for a purchase ,shipment and payments are as follows :
These are the various steps as follows:
In short . a firm adopting EDI as fast , inexpensive and safe methods of sending invoices
and purchase orders , custom documents , shipping notices etc.
1.Reduced paper based system: It does not require any paper related supplies and other
modes of things. It uses Inexpensive manner of system.
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2.Improved problem resolution and customer services: EDI minimize the time ,
companies spend to identify and resolve inner business problems. Example : some
problems comes from data entry errors.
4.expanded customer supply base /supplier base: Many large manufactures and
retailers with the necessary clout are ordering their suppliers to institute an EDI
program. Like to get order from unknown company and build bridges to other companies
.it evaluates new products .
It involves the various of applications in business , they are i. International Trade and
EDI and ii.The components of international trade iii. The customs and international
trade and iv. The logics of transport. The below diagram describes the various
processing of operations involved in The design of product.
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