Ecom

Download as pdf or txt
Download as pdf or txt
You are on page 1of 35

Unit-I

Ecommerce :Definition: It is the process of purchasing and selling goods and services
over electronic system such as Internet. Or It is a form of commerce in which
computers and Internet are used.

ELECTRONIC COMMERCE FRAME WORK: E – commerce applications will be


built on the existing technology infrastructure myriad of computers , communications
networks and communication software that can form nascent Information
Superhighway.

The various building blocks in the infrastructure are:

Common business services for facilities the buying and selling process

Messaging and information distribution , as means of sending and


retrieving information.

Multimedia content and network publishing for creating a product and a


means to communicate about it.

The information superhighway – the very foundation- for providing the


highway System along which all e-commerce must travel.

1
The two pillers supporting all e commerce applications and infrastructure are just as
indispensable:

Public policy to govern such issues as universal access , privacy and


information pricing.

Technical standards to dictate the nature of information publishing , user Interfaces and
transport in the interest of compatibility across the entire network.

The I-way must be mesh of interconnected data highway of many forms Like
telephone wires, cable TVs , radio based wireless- cellular and satellite and the nature of
vehicular traffic is important .

 The information and multimedia content determines the what type of vehicle is
needed.

 I – way messaging software will be forma like email , EDI or point to point file
transfers.

 In case of vehicle traffic , public issues concern pollution, consumer production


from fraud , environmental impact and taxation.

 In case of information traffic public policy issues deal with the cost of accessing
information ,regulation to protect consumers from fraud and to protect their right to
privacy.

 In this case information access from any type of consumer chosen devices like PCS,
portable hand held devises , ands operating systems.

1.2 THE ANATOMY OF ECOMMERCE APPLICATIONS:

The various applications are :

1.Multimedia content for e-commerce applications

2.Multi media storage servers and e-commerce applications

3. client server architecture for electronic commerce

4. Video servers and electronic commerce

5.Information delivery/ transport and Ecommerce applications

a) Consumer access devices

2
1.Multimedia content for e-commerce applications Multimedia is the use of digital
data in more than one format such as combination of text , audio, video, graphics in
computer file. Multimedia is associated with the hardware convergence taking place in
the communications , computer and cable industry as the next generation digital.

Access to multimedia content depends on the hardware and the software applications
that run on it. The success of ecommerce applications also depends on the variety and
innovativeness of multimedia content and packaging. It include televisions productions
, traditional print productions , software and information services.

3
2.Multi media storage servers and e-commerce applications Ecommerce uses robust
servers to store and distribute large amount of digital content to consumers and these
servers capable of handling various contents including books . newspapers , movies
,games and x-ray images. Digital technology mass storage which is feasible and less
cost.

3. client server architecture for electronic commerce In this model allows the client
to interact with the server through a request reply sequence governed by a paradigm
called “message passing”.

4. Video servers and electronic commerce : Video servers are important link between
the content providers (entertainment/media) and transport providers(telcos/videos/cable
operators). The video servers tackle the simultaneous overlapping “ supply problem that
arises when providing ondemand services to large numbers of homes. All video servers
need not be hardware based.

4
Video server
(wholesale or distributor)

Video encoder (data compression unit)

Billing and
Cable tv, telco, satellite accounting
based or other hybrid server
subscriber delivery and router system

subscriber

subscriber

subscriber Program or service


selection interface (e.g.
subscriber set-top selectors)

Block diagram of a generic video on-demand system

• The major difference between client-server and video server is

– Video servers are designed to deliver information to hundred of consumers


via telecommunications and cable networks.

– Can tackle the simultaneous overlapping supply problem that arises when
providing on-demand services to large no of homes.

5.Information delivery/ transport and Ecommerce applications


Transport providers are telecommunications , cable, wireless industries,
computer networks including commercial networks like Compuserve and
public network like Internet.

The various transport routes: Information transport providers


Information delivery methods

1.Telecommunications long-distances , local lines

2. Cable television coaxial cable, fiber optic

3.wireless communications cellular &radio network, paging

5
Systems

4. Computer based online companies internet , commercial online


service providers

computer based online companies: these providers are dial up linkage of lower
bandwidth when compared to telecom and cable high ways. Various providers like
Prodigy, compuServe .

Consumer access devices: These are devices which can provide access to information
and they are videophones, PCs, PDAs and television capable of handling two way
communication , cellular phones , mobile and portable computers.

Information consumers Access Devices

1.Computer with audio &video PCS/ LAPTOPS, CDROMS Capabilities

2. Telephone devices video phone

3.consumer electronics television+ set-top box 4.PDAs


voice driven computing, software agents

1.3 ELECTRONIC COMMERCE CONSUMER APPLICATIONS:

Consumers desires are difficult to predict, pinpoint in electronic markets whose shape,
structure and population are still in the early stages. Need envisioned include
entertainment on demand ,video on demand, games on demand, home shopping
networks .

Consumer applications and social interactions:

TVs before 1945 no one have in USA. Bt 1960 86% house hold did using it and in
1940 only 40% people used telephone after that in 1980 95-98% of people are using
now.

Social revolutions are bearing on the ecommerce applications example radio trends
and television talk shows can be seen in the online news groups.

Social interactions are promoted by introduction of 800 tool free service in 1968. by
1993 AT&T s 800s number business uses 40% of total call made- some 12billion 800
calls. The four major 900 services are fax back , interactive, recorded – sports score,
financial services.

What are consumers willing to spend ?

6
The study of economist noted that consumers already spent 30% for advertising costs
To pay for free television. Network operators could target consumers with advertising
and privacy issues not easily resolved. consumers will be prefer to spend less cost for
their business rather then spending more.

Delivering products to customers :


Ecommerce should be distributed for example Blockbuster video its traditional
distribution through stores could become obsolete is actively exploring electronic media
as a distribution channel ,blockbuster knows what consumer want in entertainment .

Blockbuster research shows that the typical consumer: 1.spends $12 month on home
video expenditures 2.wants to go video shop and select 3. is on a limited budget 4. has
time to kill.

Consumer Research and Electronic commerce

Evaluating a customer preference is uncertainty in electronic commerce . example


Interaction television- survey by Chilton research services and CBS News suggest
that some degree of consumer and willingness to pay less than $20 a month for a
selection of interactive television services. A poll of 1000 adults found 63 % interested
interactive television service of that 685% use news channel .

A CNN consumer opinion about interactive TV yields the following :

* 46% “willing to pay personalized news summaries on interactive television

* 39% want to video phone calls

* 63% pay for movies on demand

*41% that it will be confusing to use.

1.4 ELECTRONIC COMMERCE ORGANIZATION APPLICATION:

Changing Business Environment: The traditional business environment is changing


rapidly as customers and business seek flexibility to change trading partners , carriers
and networks at will . The company can increase business communications , to help
expand market share and to maintain long term visibility in to days business
environment. The I – way will allow business to exchange information among
constantly changing sets of customers and suppliers and researchers in government and
academia on a global.

Inter-networking whether internally or externally with customers and business partners


can be useful tool to time based competitive business. Internetworking via public
network provide a path ways to conduct ecommerce between trading partners ,support

7
collaboration with partners who can apply needed capabilities and stay close to the
customer.

In general firms utilize consumer and market research to form the assumptions that
shape its strategy , dictate its decisions about what to do and what not do.

Marketing and Electronic Commerce :

Electronic commerce is forcing companies to rethink the existing way of doing target
marketing and relationship marketing and event marketing(setting up virtual booth
where interested people come and visit. Interactive marketing performed via interactive
multimedia catalogs that give same look and feel as a shopping channel. An CUC is a
shopping service that maintains detailed information about 250,000 products and it is
services by dialing 800 number and speaking to a live person we can consult computer
database.

Inventory Management and organizational applications:

The adoption of computerized “paperless” operations to reduce trading costs and


facilitate the new business processes. In the manufacturing industry they are known as
just-in-time inventory systems , in retail industry they are quick response programs and
in transportation industry they are consignment tracking systems.

Just – in time manufacturing :

It is viewed as integrated management systems consisting of a number of different


management practices dependent on the characteristics of specific plants.

8
The following management practices associated with JIT systems are : Focused factory
, reduced setup times, group technology , total productive maintenance ,uniform
workload . JIT purchasing, total quality control. To achieve JIT savings many large
corporations have installed private communication networks.

• Viewed as an integrated management system consisting of a no of different


management practices dependent on the characteristics of specific plants.
• It is an evolution of the japanese approach to manufacturing & initially
introduced for the toyota production system.
• It is base on 2 principles
– Elimination of waste
– Empowering workers

Quick Response Retailing :

Quick response is a version of JIT purchasing tailored for retailing. To reduce the risk
of out of stock retailers are implementing the QR systems. It provides for a flexible
response to product ordering and lowers costly inventory levels. QR retailing focuses
on market responsiveness while maintaining low level of stocks.

It creates a closed loop encompassing the retailer , vendor , consumer chain, and as
consumers make purchases the vendor automatically orders new deliveries from the
retailers through its computer network. figure below gives the various steps of QR
chain.

Supply Chain management :

Supply chain management (SCM) is also called ‘extending” which means integrating
the internal and external partners on the supply and process chain to get raw materials

9
to the manufacturer and finished products to the consumer. Most of the companies fails
because lack of integration due to fragmented supply chain management.

• To integrating management practices and information technology to optimize


information & production flow among the processes & business partners within
supply chain.
• Uses modeling techniques & business rules to help
– Companies plan, source, & deliver products in a most cost effective &
integrated way.
– For a total solution SCM is nested inside an ERP system & they work
together.
• SCM is a generic term that encompasses the coordination of
– order generation
– Order taking
– Order fulfillment
– Distribution of products
– Services or information.
SCM Goals:
• Get the Right product at the right place at the least cost
• Keep inventory as low as possible and still offer superior customer service.
• Reduce cycle times
• To cut costs
• Improve profits
• Improve performance in relationships with customers and suppliers
• Develop value added services that give a company a competitive edge.

10
Supplier Inventory
Management Management
Distribution
Management

Financial Supply Chain Sales force


Management Management productivity

Payment Management
Channel
Management

Supply Chain Management

Supply Chain management ( SCM ) have various functions:

1.Supply chain management: The goal is to reduce the num the number of suppliers
and get them to become partners in business in a win / win relationship.

Goals & Benefits of Supplier Management


• Goals
– To reduce the no of suppliers
– Get them to become partners in business
• Benefits
– Reduced purchase order processing costs
– Increase no of Pos processed by fewer employees
– Reduced order processing cycle times.

2.Invetory management : Its goal is to shorten the order-ship-bill cycle.


• Goals
– Shorten the order-ship-bill cycle
• Benefits
– When majority of partners are linked electronically, information fixed or
mailed in the past can now be sent immediately
– Documents can be tracked to ensure they were received

11
– Eliminate out-of stock, reduction of inventory levels, improve inventory
turns.

3. Distribution management: Its goal is to move documents related to shipping.


• Goals
– To move documents related to shipping (bills of loading, Pos, advance
ship notice)
• Benefits
– Paper work that took days to cycle in the past is now fast with more
accurate data allowing improved resource planning

4.Payment management : The goal is to link the company and the suppliers and
distributors so that the payment can be sent and received electronically.

5. Financial management : The goal is to enable global companies to mange their


Money in various foreign exchange accounts.

6. Sales for productivity : its goal is to improve the communication and flow of
information among the sales , customer and production functions.

UNIT-II
Consumer Oriented Applications

• Applications envisioned for the consumer market place classified


into

– Entertainment
– Financial services
– Essential services
– Education & training

12
Consumer Life-Style Needs Complementary multimedia
services
Entertainment multi-user Movies on Demand, video
cataloging, interactive ads,
games, online discussions

Financial Services and Home banking, financial


information services, finanicial news
Essential services Home Shopping, electronic
catalogs, telemedicine, remote
diagnostics

Education & Training Interactive education, multiuser


games, video conferencing,
online databases

• The operational rule of evolution for consumer oriented electronic


commerce is simple whenever the physical transfer of information
is replaced with digital transmission.
• 4 types of apps that shows operational rule in different areas
– Remote banking or Personal Finance Management
– Home shopping
– Home entertainment
– Microtransactions of information

Remote banking

• Services are 3 types


– Basic services
• Personal Finance, Checking , Savings a/c, round the
colck ATM, bill payment, a/c reconciliation, status of
payments, stop payment requests
– Intermediate services
• Home financial management services like house hold
budgeting, updating stock portfolio values, & tax
return preparation
– Advanced services

13
• Includes stock and mutual fund brokerage or trading
services, currency trading, and credit & debit card
management
Home Shopping

• On line malls enables customer to enter online stores, look at


products, try on computerized clothes, see a reflection in digital
mirror, and purchase with over night delivery against credit card
billing.

• Television and catalog based shopping

Home Entertainment

• Customer control over programming


• Entertainment on demand
• Game technology
• Onscreen catalogs such as tv guides
• Find specific shows
• Change channels
• Order pay-per-view
• Premium services

Micro Transaction of Information

• Most sell any form of digital info that can be send down a network
of one sort or another: data, pictures, computer, programs, and
services.
• A few sell products like music, books, online catalogs

The business process models are divided into two types:

1.Merchantile’s model from the Consumer perceptive

2.Merchantile’s model from the Merchantile’s perceptive

1.Merchantile’s model from the consumer perceptive :

14
This model consists of seven different activities that can be grouped into Three different
Phases:.

1. Pre purchase phase

2. Purchase consummation phase

3. Post purchase interaction

1. pre purchase phase : It includes search and discovery for a set of products in the
larger information space capable of meeting customer requirements and product
selection from the smaller set of products based on attribute comparison.

In general consumer are categorized into 3 types:

a) Impulse buyers - who purchase products quickly

b) Patient buyers – who purchase products after making some comparisons

c) Analytical buyers- who do substantial research before making the decision to


purchase products or services.

In fact marketing researchers have isolated several types of purchasing.

 Specifically planned purchases : The need was recognized on entering the store
and the shopper bought the exact item planned.

 Generally planned purchases: The need was recognized but the shopper decided
in-store on the actual manufacturer of the item to satisfy the need.

 Remainder purchases: The shopper was reminded of the need by some store
influence.

 Entirely unplanned purchases: The need was not recognized entering the store.

15
The Consumer Information Search Process :
Information search is defined as the degree of care , perception and effort directed
toward data related to the decision problem. It is of two types.

1.The organizational search process: It can be viewed as process through which an


organization adapts to change in its external environment as new suppliers, new products
, new services.

In general it is an activity designed to balance the cost of acquiring information with the
benefits of improved final decisions . This process can be determined in part by market
characteristics.

2.consumer search: need to examine how particular aspects of the buyers situation
and the shopping experience that is being sought affect the search process.

2. purchase consummation phase :

- It includes mercantile protocols that specify the flow of information and documents
associated with purchasing and negotiation with merchants for suitable terms like
price , availability and delivery dates.

-The buyer and seller must interact to provide mercantile transaction. -Mercantile
transaction is the exchange of information between the buyer and seller

16
followed by necessary payment.

It requires the following transactions.

a. Buyer contacts to purchase product or service and it performed through online


www, email ,

b. Vendor states price

c. Buyer and vendor may or may not engage in negotiation.

d. if satisfied buyer authorizes payment to the vendor

e. vendor contacts his her billing service to verify it.


2. Remittance
1. Buy request
Request
Customer with Merchant Payment
need Institution

4. Delivery 3. Approval

5. Monthly Statement

Simplified on-line mercantile model

Merchantile’s process using Digital Cash: It includes the following protocol.

a. Buyer obtains anonymous electronic cash from the issuing bank.

b. Buyer contacts the seller to purchase or buy a product.

c. Seller states the price.

d. Buyer sends the e-cash to the seller

e. Seller contacts his bank to verify the validity of the e-cash.

17
f. Bank gives positive signal to the seller after ensuring authentication

g. Seller delivers the product to the buyer.

h. Customer gets the product delivery.

3. Post Purchase Interaction Phase :

It includes Customer service and support to address customer complaints, products


returns and product defects.

In this we have three issues:

1.Inventory issues:

2.Database access and Compatibility issues

3.Customer service issues.

1.Inventory issues: To serve a customer properly company should inform the right way
when an item is ordered and sold out.

2.Database access and Compatibility issues:


The customer can access required data from the large amount of information
managed by the vendors. It is supported to the customer in the information super
highway.

3.Customer service issues: Here customer questions about the product and other details
in their mind regarding to product can be resolved.

2.Merchantile’s model from the Merchantile’s perceptive :

18
It consists of eight different activities that are grouped into three phases:

1.Presale phase

2. Product service / delivery

3. Post sale interaction phase

1.Presale phase :

It consists of two activities namely

a) Customer enquiry and order planning and order generation

b) Cost estimation and price of product services

a) Customer enquiry and order planning and order generation:

 Once the merchant receives the order enquiry they need to plan the products by

19
sales forecast with the help of people close the customer either in the sales force or in
the marketing group at company level and at the same time a group of in manufacturing
function details.

 A capacity plan that specify how much money spend , how many people will be hired
and how inventory will be created.

Order planning leads to order generation and orders are generated by different ways
like sales force broad cast, sends emails to customers , create www web pages etc.

b) Cost estimation and price of product services :

 pricing is the bridge between the customer needs and company capabilities.

 Company does not understand how to execute order based pricing in online
markets.

 Pricing at individual order levels depends on understanding the value to the


customer. Although order based pricing is difficult to work that requires meticulous
thinking and deliberate execution.

2. Product service / delivery :

It consists of four activities:

a)order receipt and entry

b)order selection and prioritization

c) order scheduling

d)order full fillness and distribution

a)order receipt and entry :

 After acceptable price code the customer enters the order receipt and entry
phase of order management cycle(OMC).

 This was under the purview of departments title customer service , order entry
And the inside sales desk. These departments are staffed by customer service
representatives.

20
b)order selection and prioritization :

 The customer service representative are responsible for choosing which


orders to accept and which orders to decline. In fact all customer orders are created equal
but some are simply better than others.

 The desirable orders are those that fit the capabilities and offer healthy company put
efforts into order selection

 link it their business strategy to make more money regardless of production capacity.
company gain by order prioritization.

c) order scheduling :

 In this phase , the prioritized orders get started into actual production or
Operation sequence. It is difficult because various functional departments like marketing
, sales , customer service and production.

 Due to this differentiation they may have conflicting goals. compensation systems and
communication between the systems is not existent. Example : The customer service
reporting to sales department they may separated from physically( long distances) or
production scheduling which Reports to manufacturing unit which is far away.

d)order full fillness and distribution :

 Here actual service /product is made where details vary from industry to
industry And it involves order fulfillment that requires multiple functions in multiple
locations.

 The different parts of the order may be created in different manufacturing


units and are merged at another site.

3.Post sale interaction phase :


It consists of two different activities namely:

a. Order billing and account payment management

b. Customer services and support

a. Order billing and account payment management:

 After the product distribution , billing is handled by the finance staff who
view their job is getting the bill out efficiently , collectively and quickly.

 Billing is designed to ensure the needs and interests of the company but not

21
the interest of the customers.

b. Customer services and support :

 It plays an important role in the company profit equation.

 It includes elements like physical installation of products ,repair , maintenance


and Customer training and equipment upgrading and disposal.

UNIT-III
ELECTRONIC PAYMENT SYSTEMS:

Electronic payment system are used in banking ,retail, online government. Organizations
are motivated by the needs of deliver products and services of efficiently with less cost
and provide higher quality of services to the customers.

 Electronic funs transfer (EFT): It is introduced in early 1970s.

 It is defined as any transfer of funds initiated through an electronic terminal or


computer or magnetic tape so as to order , instruct or authorize a financial
institution to debit or credit an account.

Types of Electronic payment system


• 3 types depending on the information being transferred

Electronic Payment 1. Trusted Third


Systems party

3. Variations of digital
cash, electrical money
and coins 2. Extension of the
conventional notational fund
transfer

22
Electronic funs transfer (EFT ) work divided into three categories :

1.Banking and Financial Systems

* large scale / whole sale payments


* small scale / retail payments
* Home banking

2. Retailing payment systems

* credit cards
* private label credit /debit cards
*charge cards example: American express

3. Online payment system

It is further divided into two types which are as follows

a) Token based system

* e-cash
* e-check and Digi cash
* net cheques and smart cards

b) Credit card system

* encrypted credit card


* third party authentication or authorization numbers

DIGITAL TOKEN BASED ELECTRONIC PAYMENT SYSTEMS

 Electronic token is a form of electronic cash or money or cheque.

 This tokens are designed as electronic analog of various forms of payments


backed by bank or financial institution .

1. Cash or real-time :
In this transactions are settled with exchange of electronic currency (e – cash)

2. Debit /pre paid :


In this , users pay in advance for privilege of getting information or service.

3. Credit or post paid :

23
In this users need not pay in-advance but getting the total service. The server
authenticates customer and verifies with bank fund or adequate before service. Example :
credit card , debit card

The following view points are evaluated for the payment instrument in electronic
commerce :

1. The nature of transaction for which the instrument is designed.

2. The means of settlement used tokens are backed by cash , credit , e-cash etc

3. Approaches to the security and anonymity

4. The question of risk at what time occurs , tokens suddenly become worthless and
customer have currency that no body will accept.

Electronic cash (E-Cash) :

- It combines the computerized convenience with security and privacy that improves on
paper cash.

- It makes an alternative for payment over the internet. - It replaces the cash as principle
payment vehicle in consumer – oriented electronic payment system.

a) Properties of e-cash:
It has the following four properties :
i) Monetary value
ii) Interoperability
iii) Retrievability
iv) Security

i) Monetary value : It must be backed by either cash or currency , bank authorized


credit or bank certified cashiers check.

ii) Interoperability : E-cash exchangeable as payment for the other e-cashes or goods
or services.

iii) Retrievability : It must be storable and retrievable means that the remote storage
and retrieval would allow to exchange electronic cash(e-cash).

iv) Security : e-cash should not be easy to copy or tampered while being
exchanged.

b) E-Cash in Action:

 It is based on cryptography system called digital signature Method.

24
 This method involves a pair of numeric keys that work in tandom
one for encoding and other key is used for decoding .

 The encoded message within one numeric key can only be decoded
with other Valid numeric key and none other.

c) Purchasing E-Cash from Currency Server:

- E-Cash purchased an online currency server ( bank).

It involves the following two steps

i) Establishing of an account

ii) Maintaining enough money in that account.

- E-Cash transactions in which multiple customers (internationally ) have account With


central online bank , so that they can do international currency transactions Like foreign
services as well as local services etc.

- The customer use the electronic cash software on a computer to generate a random
Number which serves as note.

- It can be exchanged for debited transaction ,the bank issue its private key to Digitally
sign the note for amount to be requested and transmitted the note back to the customer.

- The new currency server is issuing a bank note with a serial number and a dollar.

Risk operations and e-cash :

It is performed by imposing constraints like limits on e-cash

 Time limit : means that over a given time period electronic money is valued

 How much can be stored on and transformed by electronic money.

 The number of exchanges that can takes place before a money needs to be re
deposited with a bank.

 The number of cash transactions that can be Made during a period of time .

Business issues and E-cash :

25
E-cash full fills two main functions with respective to business.

1. As a medium of exchange

2. As a store of value

1. As a medium of exchange :

It is used as digital money (cash) as medium of exchange by moving monetary clients


quickly and by effecting instant credit and viabilities that characterize today’s business

2. As a store of value :

E-Cash had to be convertible into legal tender on demand , then every unit there would
be unit of cash reserved in the real economy.

ELECTRONIC CHECKS

They are designed to accommodate many individual and entities that might prefer to
pay on credit or other than cash.

26
before they are able to write electronic check.

-The accounting server acts as billing a servicing and the registration process depends
on the accounting server , they may require a credit card or bank account details to back
the checks .

-Once the customer registered a buyer can contact seller goods and services to
complete a transaction .The buyer sends the check to the seller for a certain amount of
money.

-These checks may be sending using email or other transport.

-When deposited the check authorize transfer of account balance from the current
against the check was drawn to the account.

-Accounting server authenticates digital signature on the check using the key method
of cryptographic algorithm.

E-Check have the following advantages:

 They work same as traditional checks , thus simplifying customer education.

 It is well suited for clearing micro payments.

 It creates float and availability of transaction cost.

27
 Financial risk is taken by accounting server so easier acceptance.
Another check called “netcheque” was developed by Information science institute(ISI)
by Clifford Newman.

It include software for writing and depositing checks independent of other applications.
The API will provide common functions to be called as automatically when with other
transaction functions.

Smart cards and electronic payment systems:

1.Smart cards are credit and debit cards which are enhanced with micro processors
capable of holding more information then the traditional magnetic chips.

2. Smart cards technology widely used in countries like Germany and Japan and
France to pay public transportation , phone calls etc.

3. Smart cards are basically of two types:

a. Relationship based smartcard

b. Electronic purses and debit cards

a. Relationship based smartcard :

 It is an enhancement of existing card service or the addition of new


services that a financial institutions delivers to its customers via chip based or other
device.

 The new service includes access multiple accounts , value added market programs etc.

 The enhanced credit card store more information of card holder like birth date ,
personnel shopping preference and other his own details.

Advantages or use of smart cards :

The following are the advantages of the smart cards:

i ) It is used to access multiple accounts like credit , debit and stored value for e-
cash on one card or on electronic device.

ii) It performs different functions like cash access , bill payment , balance enquiry
etc.

iii)It is used as to access multiple account located at different locations by using


multiple device types like PDA ,PC , screen phone and an ATM.

28
b. Electronic purses and debit cards :

 It is a wallet – sized smart card embedded with programmable micro chip


that stores some of money for people to use instead of cash.

 It works in the following manner of activities are performed in it.

 After the purse is loaded with money at ATM it can be used to pay for the
vending machine need only verify that a card is authenticate or not and there is enough
money or not.

 The value of purchase deducted from the balance on the card and in the vending
machine. The remaining balance in the card is displayed by ATM on the screen.

 The amount in the purse is empty then it can be filled with more money.

Smart Card Reader And Smart Phones :

 Smart card readers are used to communicate with the chip on the smart card.

 In addition to reading from and writing to smart cards these devices can also
support different key management methods.

 Some smart card readers combines the elements of PC, POT , phone and so on.

 Some Smart card readers have the display features of two lines X 16 Characters
display that shows the both prompt and response entered by the user.

 It can communicate full range of bandwidth.

 Smart card readers can be customized for specific environments like c


program operating system which used to create and modify applications with full
devised security function.

 To promote Smart card readers usage a smart card forum is to be maintained by a


group of 300 companies and government agencies drawing up to provide common
specifications to the multiple applications to the smart card users.

Smart phones :

 These have the features of smart card readers with additional features of four lines
screen , phone key pad , and menu prompt to do transactions and magnetic strip card
readers for storage.

Credit Card based Electronic payment systems:

29
Credit card payment on line network divided into three basic types:

1.Payments using Plain credit card details

2. Payments using encrypted credit card details

3.Third party processors and credit cards details

1.Payments using Plain credit card details :

In this type of payment the plain credit cards transactions are performed. The exchange
of unencrypted credit cards over a public network like telephone or internet.

2.Payments using encrypted credit card details:

In this type of payment the encrypted credit cards transactions are performed.

 encrypt your credit card before sending them out.

 following operations are performed on the secure credit card.

 Customer presents his / her credit card information to the merchant.

 The merchant validates the customer identity is the owner of the credit card.

30
 The merchant relays credit card charge information and signature to its bank.

 The bank or the processing party replays the information to the customers
bank for authorization approval.

 The customers bank returns the credit card charge authentication and
authorization to the merchant.

3.Third party processors and credit cards details :

 In this consumers register with a third party on the internet to verify


electronic micro transactions. It use various mechanisms with attribute of electronic
tokens.

 It differs from electronic tokens in TWO aspects:

 a. they depends on existing financial instruments

 b.They require online involvement of more then one party at a time.

 The companies who providing third party payment services on the internet
are:

1. First virtual ( www.fv.com) and

2.open market ( www.openmarket.com )

The online third party processors (OTPPS) created a six step process to buy
information on line.

31
1. The consumer acquires an OTPP account number by filling out registration form.

2. to buy anything online , the consumer requests item from the merchant by quoting
his OTPP account number.

3. The merchant payment contacts the OTPP payment server with the customers account
number.

4. The OTPP payment server verifies the customers account number for nthe vendor and
check for sufficient funds.

5. the OTPP sends (the payment server) electronic message to the buyer by using
automated message from www or sent by OTPP server or sent by simply email .

6. If the customer payment server gets yes from the customer then the merchant is
informed and customer is allowed to do the transaction. OTPP server has two servers
namely : a. Merchant server and b. payment server

-With the payment server user may can make account then by using client
browser a user server by clicking online payment URL.

- The online payment URL encodes the following information to the status of page
duration it specifies how long customer gets access to the target URL.

- This payment URL send the above data is to the payment server.

32
-The merchant runs an HTTP server that is modified to access URLS. It should includes
the business pros and cons.

ELECTRONIC DATA INTERCHANGE (EDI) :

EDI is the electronic transfer from one computer to another computer process able data
using agreed standard to structure the data.

Example EDI transaction EDI handbook etc.

EDI is developed in 1960s means of accelerating the movements to shipments and


transportation.

It is aimed at forcing boundary less relationship that means it bringing down the
boundaries that restrict how they interact and do business each other.

Layered architecture of EDI is shown below:

1.EDI Document standard layer :

1.It specifies business form structure and to some extent influence content seen at the
application layer.

Example: purchase order name field x12 standard might be to hold 50 characters and 75
characters field produced name truncating during translation from application layer to
document standard layer.

2.EDI Transport layer :

It corresponds with non electronic activity of sending business from one company to
another company .It can send using postal service ,registered mail and certified mail
and email etc.

Generally EDI transport layer chooses email As the carrier services.

3.EDI Physical layer :


It describes the physical devices which involved in transaction. They use various devices
like dial –up systems ,internet ,I-WAY,

33
EDI in Action :

Edi has been used in the procurement function to steam-line the interaction between the
Buyer and seller .the other uses for EDI are universities use EDI to exchange transcripts
quickly.

Automatically units uses EDI to transmit large complex engineering design created on
the specialized computers.

Large multinational companies use EDI to send online price catalogs to customers
Listed products , prices ,discounts and terms.

The EDI Transaction for a purchase ,shipment and payments are as follows :
These are the various steps as follows:

1.Buyers computer sends purchase order to sellers computer

2.Sellers computer sends purchase order confirmation to buyers computer

3.sellers computer sends booking request to transport companies computer.

4.Transport companies computer sends booking confirmation to sellers computer

5.sellers computer sends advance ship notice to buyers computer.

6.Trnasport company’ s computer sends status to sellers computer.

7.buyers computer sends receipt advice to sellers computer.

8.Sellers computer sends invoice to buyers computers.

9.Buyers computer sends payment to sellers computer

In short . a firm adopting EDI as fast , inexpensive and safe methods of sending invoices
and purchase orders , custom documents , shipping notices etc.

EDI used as a strategic tool that enhances completeness of companies involved. It


speed ups business processes.

Tangible benefits of EDI are:


It has the following benefits:

1.Reduced paper based system: It does not require any paper related supplies and other
modes of things. It uses Inexpensive manner of system.

34
2.Improved problem resolution and customer services: EDI minimize the time ,
companies spend to identify and resolve inner business problems. Example : some
problems comes from data entry errors.

3.Improve service by quick transfer of business documents

4.expanded customer supply base /supplier base: Many large manufactures and
retailers with the necessary clout are ordering their suppliers to institute an EDI
program. Like to get order from unknown company and build bridges to other companies
.it evaluates new products .

2.EDI APPLICATION IN BUSINESS :

It involves the various of applications in business , they are i. International Trade and
EDI and ii.The components of international trade iii. The customs and international
trade and iv. The logics of transport. The below diagram describes the various
processing of operations involved in The design of product.

35

You might also like