Highlights

Company Name
Company Capsule

Mother dairy
India

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 Table of contents
Highlights
 Executive Summary  Operational Profile
 Background  Products /Services /Solutions
 History, Year of Incorporation  Place (Distribution
& other details Infrastructure)
 Demographics  Financial Summary
 Location, Branches, Employee  Revenue by segments,
details  Historical revenue growths
 Legal structure  Profitability
 Ownership, M&A / JV/  Company Initiatives & Strategy
Acquisitions  Annexure
 Subsidiaries & Associated  Company in the press
companies
 Organisational Structure
 Leadership, Organizational
chart

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 The company..
Highlights
LOGO
Horticulture Business Unit
Address Mother Dairy Fruit & Vegetable Pvt. Ltd.
Safal Fruit & Vegetable Unit
Mangolpuri Industrial Area Phase-I
Delhi - 11 00 83
Founded 1974
Founder Fully owned subsidiary of NDDB ( National
dairy development board )
Key persons Paul Thachil (CEO) , Sanjeev Khanna (MD)
Revenue 2700 cr
Net income 2193 cr
Website www.motherdairy.com

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 Executive Summary
Highlights • Mother Dairy, set up in 1974, is a wholly owned subsidiary of National
dairy development board of India.
• Mother Dairy's range of products include the brands Mother Dairy
(milk, milk products, curd, ice cream, butter, etc), Dhara (range of
edible oils).
• Mother Dairy Fruit and Vegetable Pvt. Ltd. offers the following
products: Mother Dairy markets dairy products like Liquid Milk, Ice
Creams, Flavored Milk, Dahi, Lassi, Mishti Doi, Ghee, White Butter,
Table Butter, Cheese, UHT Milk, Dhara range of edible oils .
• Mother Dairy milk (Bulk Vended Milk) is fortified with vitamin A
@2000 IU per litre of milk as a part of social accountability. This
program was started with the Mother Dairy, Delhi, since February
1980.
• There after Mother Dairy is continuing this program on their own as a
social responsibility without having any financial assistance from the
Government as well as since it is felt that BVM is generally consumed
by the middle / lower middle / poor strata of the society.
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 Executive summary..
Highlights
• It is a 2nd leading milk cooperative followed by AMUL.
• The company markets an array of fresh and frozen fruit and vegetable
products under the brand name
• Under their SAFAL brand name they market fresh Fruits & Vegetables,
Frozen Vegetables and Fruit Juices at a national level, through its sales and
distribution networks, for marketing food items.
• Mother Dairy is an IS/ ISO-9002, IS-15000 HACCP and IS-14001 EMS certified
organization. Moreover, its Quality Assurance Laboratory is certified by
National Accreditation Board for Testing and Calibration Laboratory (NABL)-
Department of Science and Technology, Government of India.
• Mother Dairy has also been marketing the Dhara range of edible oils for the
last few years.
• Mother Dairy Milk has a market share of 66% in the branded sector in Delhi
where it sells 2.3 million liters of milk daily and undertakes its marketing
operations through around 14,000 retail outlets and 845 exclusive outlets of
Mother Dairy.

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 Executive summary..
Highlights
From last few years mother dairy have recorded good growth
in sales, and recorded revenue of . The suggested reasons
was:

1. Enhanced product portfolio in the ice cream segment and strengthen

its presence in the push cart segment by 35 per cent and in the retail
segment by 30 per cent.
2. Mother Dairy launched its Indian classic series of ice-creams under
the brand name Swaad-e-Khaas, comprising three flavours - firdausi
kaju kishmish, zafrani kesar pista and shahi meva malai.

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 Background
Year of Incorporation & Other details

Highlights
• Mother dairy was founded in the year of
1974, as a pure subsidiary of NDDB.
• It’s headquarter is in Delhi, India.
• In 1988, mother dairy launches it’s
vegetable & fruit product under the
brand name of
• In 2004 they added fruits juices under
product portfolio of

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 Background
Year of Incorporation & Other details

Highlights
• The NDDB merged Mother Dairy and the
•MDFPL is Fruit & Vegetable project into a wholly
the owned company named Mother Dairy Fruit &
amalgam Vegetable Ltd (MDFVL) in April 2000.
ation • Mother dairy got some of prestigious awards
of MDIL &
as follows:
MDFVL.
1. "Best Productivity Performance" award for three
consecutive years starting from1987-88 to1989-90
and again from1995-96 to1997-1998 from National
productivity Council and a commendation Certificate
for Rajiv Gandhi National Quality Award.
2. National Energy Conservation Award - 2004,
3. Oil and Gas Conservation Award - 2004,
4. Indian Innovation Award - 2004
5. Safety Initiative Award - 2005.

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 Demographics
Location, Branches, Employee details

Highlights
No. of employees 2500
Executive 18%
•Male Manager 12%
work Officer 7%
Force is
Sales executive 4%
87%
Of total Area sales manager 3%
work
Force.

•Median
tenure Median age of employees 29 years
Of work Median tenure 2 years
force
Is 2 Male 87%
years. Female 13%

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 Demographics
Location, Branches, Employee details

Highlights Mother dairy exclusively keep there operation confined

to India. It having it’s branches in selective states,
Mother
but country wide retail stores which is around
dairy 10,000 in number. And Delhi it self having 847 retail
Occupied stores.
66%
Of market
shares
In milk
M
products D
Ha
Kar West u Hyd
ry
Alone in el
an
nat ern
U.P
m era
hi aka ba bad
Delhi. a
i

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 Legal structure
Ownership, M&A / JV, subsideries

Highlights

MDFVL • Mother dairy fruits and

is a NDDB
vegetable limited is the
Subsidia
ry of
merger of Mother dairy
NDDB. India Limited and Mother
MDFVL dairy fruits processing
Mother
Limited.
dairy
Is a • NDDB is head regulating
body.
cooperati
ve. • Mother dairy is an
cooperative institution.

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 Organisational Structure
Leadership

General
Highlights manager

SR.
Manager

DY MGR DY MGR ASSIT. MGR

(PRODUCT) (UTILITY) (SAFTY)

SR OFFICER SR OFFICER SR OFFICER

(THERMAL) (ELECTRIC) (AUTOMAT)

PRODUCT UNIT COORDINATOR

FLOOR ENGG AND WORK MAN

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 Organisational Structure
Board of directors

Highlights
Chief executive officer Paul Thachil

There are Managing director Sanjeev Khanna

6
directors Chief financial officer Harish chandra virmani
In the
company. Director Amrita Hirubhai patel

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 Operational Profile
Major Products, Services, Solutions, brands

Highlights
MDIL MDFVL SAFAL

MILK DHARA RANGE

FROZEN FRUITS OF OIL
DAHI
AND
LASSI VEGETABLES
FROZEN TOMOTO
GHEE
FROZEN ALOO
FLAVOURED MILK FRUIT JUICE TIKKI
PROBITICS
FROZEN FRENCH
ICE CREAM BEANS

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 Operational Profile
Major Products, Services, Solutions, brands

Highlights
• MOTHER DAIRY’S EXPORTS SOME OF THERE PRODUCTS TO USA
AND UK. HERE IS LIST OF SOME PRODUCTS..
8% of
revenue
DAIRY PRODUCTS FRUITS & VEGETABLES
Mother
dairy Dairy whitner Alphanso mango pulp
Generate Table butter Mango pulp
s from
Ghee Mango concentrate
It’s export
& Toned milk Banana puree
internatio Skimmed milk powder organic banana pulp
nal
Full cream milk powder Papaya concentrate
Business.

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 Financial Summary
Revenue by segments

Highlights
Sales

Dairy
products
Contribut
es 58%
To the Dairy
total Fruits & vegtables
revenue SAFAL
Of mother
dairy

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 Financial Summary
Historical revenue growth

Highlights

Mother Year 31 march 2007 2008 YEAR REVENUE

dairy
Working results
Projected 2005-06 1800 cr
a Gross sales 2178 2723
revenue Total income 2193 2776
of PBILTD (8) 45 2006-2007 2000 cr
4000 cr, Interest 14 40
this PBT (34) 7 2007-2008 2193 cr
Year. PAT (33) 6
2010-2011 2776 cr

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 Company Initiatives & Strategy 
●
Education of producer members, opinion leaders and
Highlights Strengthening corporative
trained professionals to be expanded and strengthened.
●
Empower local leaders, strengthen societies and equip
business their staff and members with the skills and information
they need.
Mother
dairy
Works on
3 basic
Cross non-descript cattle with Holestein Friesian in areas
Stratorgie
●

with adequate feed and fodder and with Jersey in

s. Product enhancement resource-poor areas.
•Corporati ●
Increase the production and use of high quality feed
ve appropriate to local conditions.
Business
•Product
enhance
ment ●
Identify and address quality related problems at every stage from
the producer at the village cooperative, to the dairy plant and the
•Assuring process of final delivery to the consumer.
Assuring quality
quality ●
Facilitate improvement of hygiene, sanitation, food safety and
operating efficiency in the dairy plants and sensitize dairy personnel
to product quality aspects as per international standards.

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 Company Initiatives & Strategy 

Highlights
Mother Dairy had, as its main objective, “carrying out
“ activities for the economic development of
Leaders agriculturists by efficiently organizing marketing of
hip is a
potent c milk and dairy produce, agricultural produce in raw
ombinati
on of and/or processed form and other allied produce”.
strateg This was to be done through:
y
and cha • Common branding
racter. B
ut if you • Centralized marketing
must be • Centralized quality control
without
one, be • Centralized purchases and
without
the • Pooling of milk efficiently
strateg
y
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.”
 Annexure

Highlights
1.http://www.thehindubusinessline.com/2004/12/31/07
hdline.htm
2. http://www.rediff.com/money/2006/jul/04spec1.htm
3. www.nddb.org
4. www.motherdairy.com
5. http://www.fnbnews.com/article/ articled=19121
6.http://www.icmrindia.org/casestudies/catalogue/Busin
ess%20strategy2/National%20Dairy%20Development
%20Board-Dairy%20Cooperative%20Movement.htm
7. Empowerment Case Studies: National Dairy
Development Board

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Disclaimers

Highlights

Thank You

21 Company Capsule