Bachelor of Business Administration

Programme Code: BBA

Duration – 3 Years

Programme Structure

And

Curriculum
 BACHELOR OF BUSINESS ADMINISTRATION

FIRST SEMESTER

Course Code Course Title Lectures Tutorial Practical Total Page No.
(L) Hours (T) Hours (P) Hours Credit
Per Week Per Week Per Week
BBAGM 10101 Management Foundations 2 1 - 3
BBAGM 10102 Business Environment 2 1 - 3
BBAEN 10101 Micro Economics for Business 2 2 - 4
BBACS 10101 Computers in Management 2 - 1.5 3
BBAFN 10101 Financial Accounting – 1 2 2 - 4
BBAMT 10101 Business Mathematics 2 2 - 4
BBAHU 10101 Polity & Society 2 2 - 3
#English 1 - - -
BBABS 10101 Behavioral Science - I 1 - - 1
TOTAL 25

Note: # The students will study English from I semester but final evaluation will be done at the end of IInd
semester. However continuous evaluation will start from the Ist Semester

SECOND SEMESTER

BBAEN 10201 Macro Economics for Business 2 1 - 4

BBAFN 10201 Financial Accounting – II 2 2 - 4
BBAHR 10201 Organization Behaviour 2 1 - 3
BBAIT 10201 Data Base Management System 2 - 2 3
BBAMT 10201 Business Statistics 2 2 - 4
BBAEV 10201 Environmental Management 2 1 - 3
BBAEG 10201 English 1 - - 3
BBABS 10201 Behavioral Science - II 1 - - 1
TOTAL 25

SUMMER ASSIGNMENT & PROJECT

THIRD SEMESTER

BBAOM 20301 Operations Research 2 1 - 4

BBAFN 20301 Financial Management - 1 2 2 - 4
BBAMS 20301 Management Information Sys. 2 - 2 3
BBAMK 20301 Marketing Management - 1 2 2 - 4
BBAFN 20302 Cost & Management Accounting 2 1 - 3
BBALW 20301 Business Laws 2 1 - 3
BBABS 20301 Business Communication – I 1 - - 1
BBABS 20302 Behavioral Science - III 1 - - 1
BBAPR 20370 Summer Assignment & Project 3
( Evaluation)
TOTAL 26

FOURTH SEMESTER

BBAFN 20401 Financial Management – II 2 2 - 4

BBAMK 20401 Marketing Management – II 2 2 - 4
BBARM 20401 Research Methodology & Report 2 1 - 3
Preparation
BBAGM 20401 Analytical Skill Building 2 2 - 4
BBAIT 20401 System Analysis & Design 2 - 2 3
BBABS 20401 Business Communication – II 1 - - 1
BBABS 20402 Behavioral Science - IV 1 - - 1
TOTAL 20

SUMMER TRAINING (8 WEEKS)

 MANAGEMENT FOUNDATIONS

Course Code: BBAGM 10101

Course Objective:
The aim of the course is to orient the students in theories and practices of Management so as to apply the acquired
knowledge in actual business practices. This is a gateway to the real world of management and decision-making.

Course Contents:
Module I: Introduction
Concept, Nature, Scope and Functions of Management, Levels of Management,
Management Theories - CLASSICAL
Evolution and Foundations of
AND NEO - CLASSICAL THEORIES, SYSTEMS APPROACH TO
ORGANIZATION, MODERN ORGANIZATION THEORY.
Module II: Management Planning Process
Planning objectives and characteristics, Hierarchies of
planning, the concept and techniques of forecasting.
Module III: Organization
Meaning, Importance and Principles,
DEPARTMENTALIZATION, SPAN OF CONTROL, Types of
Organization, AUTHORITY, DELEGATION OF AUTHORITY.
MODULE IV: Staffing Meaning, Job analysis, Manpower planning,
Recruitment, TRANSFERS AND PROMOTIONS, APPRAISALS ,
MANAGEMENT DEVELOPMENT, Job Rotation, Training,
REWARDS AND RECOGNITION.

Module V: Directing
MOTIVATION, Co-ordination, Communication, Directing and
MANAGEMENT CONTROL, DECISION MAKING, MANAGEMENT BY
OBJECTIVES (MBO) THE CONCEPT AND RELEVANCE .

MODULE VI: MANAGEMENT CONTROL

COORDINATION , MEANING, NATURE, FEATURES, OBJECTIVES AND
PROCESS OF MANAGEMENT CONTROL, TECHNIQUES AND
BEHAVIORAL ASPECTS OF MANAGEMENT CONTROL.

Examination Scheme:

Components P-1 C-1 CT-1 EE-1

Weightage (%) 10 10 20 60
BUSINESS ENVIRONMENT

Course Code: BBAGM 10102

Course Objective:
The aim of the course is to orient the students towards the
basic concepts of Indian and Global Business Environment.
Course Contents:

Module I: Overview of Business Environment

Definition, types of environment, internal environment,
external environment, micro-environment, macro
environment International trade need and impact of
international trade, Globalization of world economy and
business, trends in international trade, influence of the
internet on Global Business Environment.

Module II: Theoretical Foundations

Classical theory of international trade: Absolute cost
advantage theory, comparative cost theory, and Modern
theory of international trade. Michael Porter model of
competitive advantage

Module III: Business Environment in India

Trade problems of developing countries, ECONOMIC PLANNING -
NEEDS AND OBJECTIVES OF VARIOUS PLANS, Tenth five year plan,
Green Revolution, WHITE REVOLUTION , INDUSTRIAL POLICY OF
1956 AND 1991(LPG), MRTP ACT 1969, Competition Act 2002.
Foreign investment policy- FERA, FEMA.

Module IV: Factors Effecting Business Environment

Culture and International business, political, technological,
social, ecological and legal environment, Eurocurrency
market, international investments: FDI and FII.

Module V: Trade Policy And Economic Integration

Free trade and protection, Tariff, Optimum tariff, Quota,
Dumping, Export promotional measures, Meaning and Levels of
Economic Integration, European Union, NAFTA, EFTA
,SAARC,ASEAN, Cartels ,MNC’s and international trade.

MODULE VI: INTERNATIONAL INSTITUTIONS

IMF, The Brettenwood system , World Bank (IBRD), GATT, ROLE
AND Functions of WTO, SALIENT FEATURES OF URUGUAY ROUND ,
TRIPS AND TRIMS, UNCTAD (UNITED NATION’S CONFERENCE
ON TRADE & DEVELOPMENT ).

Examination Scheme:

Component P-1 C-1 CT-1 EE-1

s
Weightage 10 10 20 60
(%)

Text & References:

Text:
Francis cherunillum, International Economisc, Himalaya
publication.

References:
Bhatia H.L, International Economics, Vikas publication.
Mishra S. K. and V.K. Puri. Indian economy, Himalaya
Publishing House.
Sundharam. K.P.M, Money, Banking and International
Trade, S.Chand &Co, New Delhi.
 Rudra Dutta & Sundaram: Indian economy, S.Chand &Co,
New Delhi.
Czinkota,R. Michael, International Business ,Thomson
Publication.
Mithani,D.International Economics, Himalaya publication
Luthans ,Comparative International Management, Tata
McGraw-Hill.

MICRO ECONOMICS FOR BUSINESS

Course Code: BBAEN 10101

Course Objective:
The purpose of this course is to apply micro economic concepts and techniques in evaluating business decision
taken by firms. The emphasis is on explaining how the tools of standard price theory can be employed to formulate
a decision problem, evaluate alternative courses of action and finally choose among alternatives.

Course Contents:
Module I: Demand & Supply Analysis
Demand, Law of demand, individual demand, Market demand, Determinants of demand, change in quantity
demanded versus change in demand, Concept of income elasticity of demand, Price elasticity of demand and cross
price elasticity of demand, Revenue concepts. Supply, law of supply, determinants of supply, elasticity of supply,
market equilibrium.

Module II: Theory of Consumer Behavior

Marginal utility theory, Indifference curve theory and its application to tax choice, Consumer’s surplus.

Module III: Theory of Production & Cost

Production with one variable input, Production and optimal input proportions, two variable inputs, Law of variable
proportions and law of return to scale ,Cost Concepts, Theory of costs in short run and long run.

Module IV: Market Organization and Pricing

Pricing under perfect competition, Pricing under monopoly, Price discrimination, Features of monopolistic
competition pricing under monopolistic competition.

Module V: Pricing under Oligopoly

Features of oligopoly, Kinds of oligopoly, Oligopoly models- Non collusive oligopoly models, collusive oligopoly
models, Price rigidity under oligopoly.

Module VI: Theory of Factor pricing

Marginal productivity theory, Welfare economics- concept and measurement of social welfare, Pareto concept of
social welfare.

Examination Scheme:
 Components P-1 C-1 CT-1 EE-1
Weightage (%) 10 10 20 60

Text and References:

Text:
 Ahuja, H.L. Advanced Economic Theory (Micro Economics), S.Chand &Co, New Delhi

References:
 Browning Edgar K. &Jacquel Line M. Browning :Micro Economics and application, Kalyani publishers, New
Delhi.
 Gould John P. and Edward P.Lazear Micro Economic Theory, All India Traveller Book-seller, New Delhi.
 Koutsoviannis Modern Micro Economics, Macmillan Press Limited, New Delhi.
 Dewett. K.K. Micro Economics ,S.Chand &Co, New Delhi
 Price,M.C, Welfare Economics,Macmillian, London.
 Lipsey& Chrystal, Economics, IndianEdition,
Oxford University Press.
 Dominick Salvatore, Micro Economics Theory and Application, Oxford University Press.

COMPUTERS IN MANAGEMENT

Course Code: BBACS 10101

Course Objective:
The objective of this subject is to provide conceptual knowledge of the information technology to the future
Managers. This subject highlights the topics like Database management, Networking, Internet, E-Commerce etc.,
which can help managers to take routine decisions very efficiently.

Course Contents:
Module I: Fundamentals of computers:
Introduction to world of Computers, Classification of computers, Limitation of computers, Application of
Computers, Hardware and Software, Computer Peripherals, Memory management,.

Module II: Computer Networks:

Introduction to networking, Components, Classification & Types of networks, Network Topologies, Advantages,
Disadvantages, LAN Concepts.

Module III: Internet Technology:

Internet Technologies: Introduction to internet, intranet & Extranet, Basis concepts of internet, DNS, Protocols,
Services of internet, Technology behind internet.

Module IV: E-Commerce: Introduction:

E-Com Technologies, E-Com Applications, E-Business Security Issues.

Module V: ERP, Introduction, Scope & Benefits:

Implementation Methodology, Success Factors, Pitfall and Management concerns.

Module VI: DBMS: Introduction:

Need of DBMS, Components, Benefits over Traditional file system, Classification & Types of DBMS, Advantages
& Disadvantages of DBMS.

Examination Scheme:

Components P-1 C-1 CT-1 EE1

 Weightage (%) 10 10 20 60

Text & References:

Text:
 Deborah Morley - Understanding Computers: Today & Tomorrow, Eleventh Edition, April 11, 2007,
Thomson

References:
 Rajaraman, V. 1998, An Introduction to Computers, Prentice Hall of India.
 Nagpal, 1999, Computer fundamentals, Wheeler Publishing, New Delhi.
 Bhatnagar, S.C. and Ramani, K.V., Computers and Information Management.
 Hunt and Shelly. 1994, Computers and Commonsense, Prentice Hall of India.
 FINANCIAL ACCOUNTING – 1

Course Code: BBAFN 10101

Course Objective:
To understand the basics of accounting and concepts of double entry system. The students will be given a detailed
grounding on recording of transactions and preparation of final accounting statements for business organizations

Course Contents:
Module I: Introduction to Accounting
Understanding the meaning, nature, functions and usefulness of accounting, branches of accounting, accounting
equation, accounting concepts and Generally Accepted Accounting Principles. Difference between Indian GAAP
and US GAAP

Module II: Recording Of Transactions

Concept of double entry system. Understanding the Accounting cycle. Preparation of voucher, journal, ledger and
trial balance and numerical on the same.

Module III: Subsidiary Books

Preparation of subsidiary books including purchase book, sales book,
purchase returns book and sales return books and numerical on the same.
Cash book, types of cash book and balancing of cashbook. Numerical on
single column cashbook, double column cashbook, triple column cashbook
and petty cash book.

Module IV: Financial Statements

Preparation of trading account, manufacturing account, profit and loss account and balance sheet along with
adjustments and numerical on the same and non-profit making organizations an overview.AS-1,AS-21(no
numerical)

Module V: Reconciliation Of Bank Accounts

Causes for difference in the balance as per pass book and balance as per cashbook. Procedure for preparation of
bank reconciliation statement when there is favorable balance and in case of overdraft and numerical on the same.

Module VI: Accounting For Depreciation

Meaning and objectives of providing depreciation. Causes of depreciation. Numerical on Straight Line Method
Diminishing Balance Method, Sum of years digits method and machine hour rate method and Depletion method of
depreciation. Change in method of depreciation with prospective and retrospective effect.AS-6(no numerical)

Examination Scheme:

Components P-1 C-1 CT-1 EE-1

Weightage (%) 10 10 20 60

Text & References:

Text:
 Maheshwari, S.N., Advanced Accountancy Volume-I, Ninth Edition, Vikas Publishing House Pvt. Ltd.

References:
 Grewal, T. S., Shukla, M .C., Advanced Accountacy, Sixteenth Edition, Sultan Chand and Sons.
 Tulsian, P.C, Financial Accounting 2005, Pearson Education.
 Narayanaswamy, R. Financial Accounting-A Managerial Perspective Second Edition, Prentce Hall India.
 Ramachandran, N.,Kakani,R.K., Financial Accounting for Management, 2006, Tata McGraw Hill Publishing
Company Limited.
 BUSINESS MATHEMATICS
Course Code: BBAMT 10101

Course Objective:
The course is designed to orient the students towards the basic concepts of mathematics and its applications in the
business world.

Course Contents:
Module I
Introduction to Business Mathematics, Scope and Importance; Co-ordinate Geometry – Distance between two
points, equation of straight line ( slope-intercept form, slope- point form, two point form) intersection between two
lines – equation parallel line, perpendicular line.

Module II
Surds and Indices; Logarithm- Definition and properties, common logarithms; Linear, Quadratic and Simultaneous
Equations - Methods of solving quadratic equation, Roots of quadratic equation, simultaneous equations with two
or three unknowns; Inequalities with Graphs; Arithmetic and Geometric Progression- General term, summation,
Business Application. Permutations and Combinations

Module III
Concept of functions, Limits and Continuity; Differentiation- definition, derivatives of Algebraic, Logarithmic and
exponential function, Business application of differentiation; Maxima and Minima (single variable case)

Module IV
Integration- methods of integration, Business Application of Integration;

Module V
Introduction to Set Theory; Concepts of determinants and Matrices; Solution of Simultaneous Equations.

Text & References:

Text:
 Singh J K & Singh S K, Business Mathematics, second edition, Brijwasi book distributors and publishers

References:
 Gupta S P, Statistical Methods, S. Chand & Co.
 Raghavachari M, 2005, Mathematics for Management, Tata Mc. GrawHill
 Piskunov N, Differential & Integral Calculus, Moscow MIR Publishers
 Sancheti & Kapoor , Business Mathematics, Sultan Chand & Sons
 POLITY AND SOCIETY

Course Code: BBAHU 10101

Course Objective:
This paper focuses on understanding the basic concepts, theories and functioning of state and government.

Course Contents:  
Module I: Introduction and theories 
What is Politics- definition, aims and scope, Relationship between Politics, Society and Law, Western and Indian
school of thought .Politics and legitimate power

Module II: Concept of Government and its organs

Concept of state and its elements, Concept of government and its relation with state, Constitution – features and
classification, Legislature – Concept, types and functions, Executive: Concept and functions, Judiciary- functions,
judicial review and independence of judiciary and Separation of power.

Module III: Forms of Government

Unitary and federal form of Government – features and merits and demerits Parliamentary and Presidential form
of Government One party democracy and military rule
   
Module IV: Introduction to society
Society – definition, aims and scope, Basics of sociology: meaning and scope Sociology and Management – Inter-
relationship

Module V: Basic concepts and Institutions

Basic concepts- society, community, social groups, association, institution, social stratification, status and role
and .Institutions – family, marriage, kinship, religion, education.

Module VI: Social structure in India

Unity and diversity, Rural urban continuum and Caste (and Varna), class and tribes
 
Text & References:
Text:
 MacIver & Page ‘Society: An Introductory Analysis’; MacMillon India Ltd.; N.Delhi
 M. Haralambos ‘Sociology: Themes and perspectives’; Oxford University Press; N. Delhi
 Eddy Asirvatham & K.K. Misra ‘Political Theory’; S.Chand & Company Ltd., Delhi
 A.C. kapur ‘Principles of Political Science’; S.Chand & Company Ltd., Delhi

References:
 Myneni ‘Political Science for Law Students’; Allahabad Law Agency
 R.L. Gupta ‘Political Theory’
 Vishoo Bhagwan ‘Indian Political thinker’;
 Amal Ray & Bhattacharya ‘Political Theory: Ideas and Institution
 T.B. Bottomore ‘ Sociology: A Guide to problems and Literature’; Blackie & Son (India) Ltd;
 David G. Mandelbaum ‘Society in India’; Popular Prakashan, Mumbai
 Kingsley Davis ‘Human Society’; Surjeet Publications, Delhi
 ENGLISH

Course Objective:
The course is intended to give a foundation of English Language. The literary texts are indented to help students to
inculcate creative & aesthetic sensitivity and critical faculty through comprehension, appreciation and analysis of
the prescribed literary texts. It will also help them to respond form different perspectives.

Course Contents:

Module I: Vocabulary
Use of Dictionary
Use of Words: Diminutives, Homonyms & Homophones

Module II: Essentials of Grammar - II

Articles
Parts of Speech
Tenses

Module III: Essentials of Grammar - I

Sentence Structure
Subject -Verb agreement
Punctuation

Module IV: Communication

The process and importance
Principles & benefits of Effective Communication

Module V: Spoken English Communication

Speech Drills
Pronunciation and accent
Stress and Intonation

Module VI: Communication Skills-I

Developing listening skills
Developing speaking skills

Module VII: Communication Skills-II

Developing Reading Skills
Developing writing Skills

Module VIII: Written English communication

Progression of Thought/ideas
Structure of Paragraph
Structure of Essays

Module IX: Short Stories

Of Studies, by Francis Bacon
Dream Children, by Charles Lamb
The Necklace, by Guy de Maupassant
A Shadow, by R.K.Narayan
Glory at Twilight, Bhabani Bhattacharya

Module X: Poems
All the Worlds a Stage Shakespeare
To Autumn Keats
O! Captain, My Captain. Walt Whitman
Where the Mind is Without Fear Rabindranath Tagore
Psalm of Life H.W. Longfellow

Examination Scheme:
 Components TP CT EE
Weightage (%) 20 20 60

Text & References:

 Madhulika Jha, Echoes, Orient Long Man

 Ramon & Prakash, Business Communication, Oxford.
 Sydney Greenbaum Oxford English Grammar, Oxford.
 Successful Communications, Malra Treece (Allyn and Bacon)
 Effective Technical Communication , M. Ashraf Rizvi.

* 30 hrs Programme to be continued for Full year

 BEHAVIOURAL SCIENCE - I
(UNDERSTANDING SELF FOR EFFECTIVENESS)

Course Code: BBABS 10101

Course Objective:
This course aims at imparting an understanding of:
Self and the process of self exploration
Learning strategies for development of a healthy self esteem
Importance of attitudes and its effect on personality
Building emotional competence

Course Contents:

Module I: Self: Core Competency

Understanding of Self
Components of Self – Self identity
Self concept
Self confidence
Self image

Module II: Techniques of Self Awareness

Exploration through Johari Window
Mapping the key characteristics of self
Framing a charter for self
Stages – self awareness, self acceptance and self realization

Module III: Self Esteem & Effectiveness

Meaning & Importance
Components of self esteem
High and low self esteem
Measuring your self esteem

Module IV: Building Positive Attitude

Meaning and Nature of Attitude
Components and Types of Attitudes
Relevance and Importance of Attitudes

Module V: Building Emotional Competence

Emotional Intelligence – Meaning, Components, Importance and Relevance
Positive and Negative Emotions
Healthy and Unhealthy expression of Emotions

Module VI: End-of-Semester Appraisal

Viva based on personal journal
Assessment of Behavioral change as a result of training
Exit Level Rating by Self and Observer

Text & References:

 Dressler, David and Cans, Donald: The Study of Human Interaction

 Lindzey, G. and Borgatta, E: Sociometric Measurement in the Handbook of Social Psychology, Addison –
Welsley, US.
 J William Pfeiffer (ed.) Theories and Models in Applied Behavioural Science, Vol 2, Group (1996); Pfeiffer &
Company