Chap 07
Chap 07
ANALYSIS OF COST
I. CHAPTER OVERVIEW
This chapter continues the discussion of firm production and short-run supply decisions by exploring the nature
of costs. A firm’s production costs are determined by its level of output and are represented along a total cost
schedule. Given the law of diminishing returns, these costs also depend critically upon the particular
combination of inputs used in the production process. As you can imagine there are many ways to build any
product, and it is the firm’s job to choose the most efficient method from among the options available. The
major objective here is for you to obtain a solid understanding of an economist’s perspective of cost accounting
so that subsequent descriptions of market structure will make sense.
The chapter is divided into three sections. First, the short-run cost function is described and then integrated
into the short-run production theory developed in Chapter 6. Second, the nature of business accounting is
outlined. Third, the notion of opportunity cost is explained to differentiate the accountant’s definition of costs
from that used by economists.
After you have read Chapter 7 in your text and completed the exercises in this Study Guide chapter, you should
be able to:
1. Define and describe total cost, fixed cost, variable cost, marginal cost, and average cost,
understanding what these measures of cost are designed to reflect and how they are related to one another.
2. Derive the associated average and marginal cost statistics from total, fixed, and variable cost.
3. Explain the link between productivity and cost.
4. Demonstrate precisely why marginal cost always intersects average cost at the minimum of any U-
shaped average cost curve.
5. Demonstrate why production costs are minimized when inputs are hired in combinations such that the
ratios of their marginal products to their prices are all equal.
6. Explain carefully the information that a balance sheet is intended to convey. List the major categories
appearing on the two sides of a balance sheet and indicate the meaning (or definition) of each of those
categories.
7. List the major items appearing on an income statement. Indicate the information that an income
statement is intended to convey.
8. Explain the role of depreciation in the correct and accurate construction of an income statement.
9. Define the term opportunity cost and apply it to management decisions made by firms and
individuals.
Match the following terms from column A with their definitions in column B.
A B
__ Total cost 1. The ratio of the marginal product of an input to its price is equal for all inputs.
function
__ Average cost 2. The extra cost required to produce 1 extra unit of output.
__ Marginal cost 3. A variable that represents change per unit of time.
__ Least-cost rule 4. Total cost divided by the number of units produced.
__ Income 5. Shows the minimum attainable costs of production, given a particular level of
statement technology and set of input prices.
__ Balance sheet 6. Represents the level of a variable.
__ Assets 7. A statement showing revenues, costs, and profits incurred over a given time
period.
__ Liabilities 8. A statement of a firm’s financial position as of a given date, showing assets
equal to the sum of liabilities and net worth.
__ Net worth 9. The value of the next best use for an economic good.
__ Opportunity 10. A physical property or intangible right that has economic value.
cost
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C. Opportunity Costs
1. Opportunity costs measure the value of a resource at its next-best alternative use. As long as a resource is
at least as useful as it would be in its next-best alternative use, economists can be sure that no reallocation
would improve the overall efficiency of the firm (or even the economy).
2. If markets are functioning properly the price of the last unit of output sold is just equal to its opportunity
cost. This means that the amount that a buyer is willing and able to pay is exactly equal to the value of the item
at its next-best alternative use; there is no more productive use for the resources used to make that marginal unit
of output.
V. HELPFUL HINTS
1. Marginal product and marginal costs both measure the effect of incremental changes. However, they differ
in an important way. Marginal product measures the addition to total product, or output, when an additional
unit of an input is hired. By contrast, marginal cost measures the addition to total cost when an additional unit
of output is produced. Remember, “margin” means change.
2. Note that marginal cost, even though it is a per unit cost measure, is not the same thing at all as average
cost. To illustrate the difference, consider some baseball or softball statistics. A batter has a batting average
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that indicates the number of hits he or she has gotten out of his or her total number of trips to the plate. Any
average is calculated by dividing some total by the appropriate number of something else. (For example, a
batting average is found by dividing total at-bats by the number of hits. A class average on a test is calculated
by dividing the total of all the test scores by the number of students who took the test.) The marginal
productivity of that batter would indicate how successful that batter was at the very last trip he or she made to
the plate. Remember, “margin” means change.
3. The law of diminishing returns tells us that as we add additional units of a variable input to a fixed capital
base, eventually marginal product will fall. This generates a downward-sloping marginal product curve and
also generates an upward-sloping marginal cost curve. Think of it this way: As a firm attempts to increase
production in the short run, it becomes increasingly more difficult to extend production; hence, it becomes
increasingly more expensive to extend production.
4. Throughout this discussion, we are assuming that the firm is attempting to minimize production costs. This
is consistent with profit maximization but does not necessarily imply that the firm is maximizing profits. There
are things to be considered on the revenue side of the ledger before we can make any claims about profits;
notice that a firm could be producing with minimum costs, but if it gives its product away for free, it will not
earn any profits!
These questions are organized by topic from the chapter outline. Choose the best answer from the options
available.
e. we cannot compare average and marginal cost, since we cannot derive average cost from the given
information.
Use Figure 7-1 to answer questions 6 through 8.
Figure 7-1
12. If a firm has employed all its inputs so that the ratios of marginal product to price are the same for all
inputs, then:
a. the marginal product of each input is equal to its price.
b. the firm is producing the maximum-profit output at minimum cost.
c. the firm is producing the maximum-profit output, but it may or may not be producing that output at
minimum cost.
d. the firm may or may not be producing the maximum-profit output, but it is producing its present output
at minimum cost.
e. the firm may or may not be producing the maximum-profit output, and it may not even be producing
its present output at minimum cost.
13. The production function alone will tell a firm:
a. what it will cost to produce any given quantity of output.
b. the maximum-profit level of output.
c. the various combinations of inputs that should be used in order to produce any given quantity of output
most efficiently, i.e., at the least money cost.
d. the various combinations of inputs that could be used in order to produce any given quantity of output.
e. none of these.
14. A, B, and C are inputs employed to produce good X. If the quantity of A used were increased, then we
would ordinarily expect A’s marginal product to:
a. increase, in all circumstances.
b. increase if the quantities of B and C were left unchanged, but not necessarily to increase if the
quantities of B and C were increased in the same proportion.
c. decrease in all circumstances.
d. decrease if the quantities of B and C were left unchanged, but not necessarily decrease if the quantities
of B and C were increased in the same proportion.
e. decrease if the quantities of B and C were increased in the same proportion, but increase if the
quantities of B and C were left unchanged.
15. A firm employs inputs A and B so that the marginal product of A is 60 and the marginal product of B is 40.
The prices of A and B are $4 and $9, respectively. Assuming that A and B are the only inputs involved, this
firm is:
a. producing its present output at minimum cost but definitely is not earning maximum possible profit.
b. not producing its present output at minimum cost and is not earning maximum possible profit.
c. producing its present output at minimum cost but may or may not be earning maximum possible profit.
d. not producing its present output at minimum cost but nevertheless is earning maximum possible profit.
e. possibly in any of the positions just described—the information furnished is insufficient to tell.
16. In question 15, change the price of input A from $4 to $3. If all the other information still applies, which
alternative in question 15 is now correct?
a. producing its present output at minimum cost but definitely is not earning maximum possible profit.
b. not producing its present output at minimum cost and is not earning maximum possible profit.
c. producing its present output at minimum cost but may or may not be earning maximum possible profit.
d. not producing its present output at minimum cost but nevertheless is earning maximum possible profit.
e. possibly in any of the positions just described—the information furnished is insufficient to tell.
17. Marginal cost reaches its minimum when:
a. average variable cost reaches its minimum.
b. average total cost reaches its minimum.
c. average fixes cost reaches its minimum.
d. marginal product reaches its maximum.
d. if the company responded to an increase in market prices by estimating that the money worth of the
machinery was unchanged even though it underwent some physical depreciation through use during the
year.
e. by recognizing that depreciation entries are properly made on the balance sheet, not the income
statement.
19. A balance sheet must always “balance” because:
a. total assets must equal total liabilities when both are properly specified.
b. net profit is defined as total revenue minus total expenses.
c. the definition of net worth is total assets minus total liabilities.
d. current assets plus fixed assets must equal current liabilities plus long-term liabilities.
e. the definition of net worth is capital stock plus retained earnings.
20. A company’s total assets at the end of 1999 were $100,000, and its total liabilities were $70,000. At the
end of 2000, its total assets were $115,000, and its liabilities totaled $75,000. It paid dividends totaling $15,000
in 2000. Assuming no change in its capital stock, its net profit after taxes for 2000 must have been:
a. $10,000.
b. $15,000.
c. $20,000.
d. $25,000.
e. $30,000.
21. A company’s 2000 income statement shows a net profit earned (after taxes) of $200,000. This means that
on its end-of-2000 balance sheet, as compared with its end-of-1999 balance sheet:
a. the total of assets should be up by $200,000, and so should the total of liabilities plus net worth.
b. retained earnings should be up by $200,000 minus the total of dividends paid.
c. current assets minus current liabilities should be up by $200,000.
d. cash on hand minus expenditures for new fixed assets should be up by $200,000.
e. net worth should be up by $200,000 minus the total of any bond interest paid.
22. A company’s total assets were $600,000, and its total liabilities were $400,000 at the end of 2000. At the
end of 2001, its total assets were $550,000, and its total liabilities were $200,000. During 2001, it (a) paid a
dividend of $50,000 and (b) sold additional shares of its own stock for $100,000. With these figures, its net
profit after taxes for 2001 must have been:
a. zero.
b. $50,000.
c. $100,000.
d. $150,000.
e. $200,000.
C. Opportunity Costs
23. Opportunity costs are defined as:
a. the value of a resource at all its alternative uses.
b. fixed costs of production that must be paid even if output is zero.
c. the addition to total cost when the firm increases output by one unit.
d. the value of a resource at its next-best alternative use.
e. none of the above.
24. The opportunity cost of a new parking lot at your college is:
a. the cost of all the expenses that must be incurred to produce it.
b. determined by the value of the resources at their next-best alternative use.
c. the amount of depreciation on machinery and equipment that must be allowed for the production of the
lot.
d. salary expenses for the laborers who produce it.
e. determined by the fees charged people who park in the new lot.
25. The most important application of opportunity cost arises:
a. for market goods.
b. for nonmarket goods.
c. when planning for national defense.
d. none of the above.
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The following problems are designed to help you apply the concepts that you learned in this chapter.
TABLE 7-1
Total
Total Variable
Output Cost Cost AVC ATC AFC MC
0 50 ___ X X X X
2 70 ___ ___ ___ ___ ___
4 85 ___ ___ ___ ___ ___
6 95 ___ ___ ___ ___ ___
8 100 ___ ___ ___ ___ ___
10 110 ___ ___ ___ ___ ___
12 125 ___ ___ ___ ___ ___
14 145 ___ ___ ___ ___ ___
16 170 ___ ___ ___ ___ ___
18 200 ___ ___ ___ ___ ___
20 235 ___ ___ ___ ___ ___
a. Fill in the missing figures for total variable cost, AVC (average variable cost), ATC (average total
cost), and AFC (average fixed cost).
b. Fill in the missing figures for MC (marginal cost). Hint: Remember that marginal cost is the change
in total cost divided by change in quantity.
c. Plot the total cost, total variable cost, and fixed cost curves in Figure 7-2. Make sure to label your
diagram carefully.
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Figure 7-2
d. Plot the AVC, ATC, AFC, and MC curves in Figure 7-3. Again, make sure to label your diagram
carefully.
3. Suppose the firm described in Chapter 7 of your text is a farm that produces fresh tomatoes in greenhouses.
It can use varying quantities of energy and labor in the short run. Increasing the amount of energy used to run
the greenhouse will improve the yield of the tomato plants; increasing the number of laborers employed to weed
and care for the plants will also increase the yield. The firm finds that the daily marginal productivity of these
inputs is as shown in Table 7-2.
Figure 7-3
TABLE 7-2
Units of Labor Marginal Units of Energy Marginal
Employed Product Employed Product
1 10 1 20
2 12 2 25
3 14 3 22
4 13 4 17
5 11 5 10
6 8 6 1
7 3 7 -10
a. At what level of employment does diminishing returns set in for labor? For energy? Explain.
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b. If workers are paid $4 per unit, and energy costs $11 per unit, and the firm has $57 to spend on inputs,
what is the optimal mix of labor and energy for this firm to employ? Explain.
c. Suppose an oil embargo causes the price of energy to rise. What will happen to the optimal mix of
labor and energy? Explain in general terms.
TABLE 7-3
Assets Liabilities and Net Worth
Cash. . . . . . . . . . . . . . . . . . . . . . . . . $___ Liabilities . . . . . . . . . . . . . . . . . . . . . . . $___
Net worth:
Capital . . . . . . . . . . . . . . . . . . . . . . . $___
Now suppose that the firm’s operations during 2000 can be described as follows:
1. Money received (all in cash):
a. Sales of merchandise manufactured, $115,000
b. Bonds sold (100 bonds @ $1000), $100,000
2. Money paid out (all in cash):
a. Machinery purchased, $170,000
b. Raw materials purchased for use, $50,000
c. Wages paid to labor, $24,000
d. Interest paid on bond issue, $10,000
All raw materials purchased were fully used up in manufacturing before the end of the year (i.e., the closing
inventory of raw materials was zero). All goods manufactured during 2000 were sold during 2000 (i.e., zero
finished goods remained in the closing inventory). Depreciation on machinery was estimated at 10 percent, or
$17,000. (The machinery was worth $170,000 when it was purchased on January 1. It was estimated as being
worth only $153,000 on December 31. It was partly “used up” or worn out by use during the year, but that does
not mean a cash outlay of $17,000.) The interest rate paid on the bonds is 10 percent. Note that item 2.d. above
shows interest paid as $10,000, so it must be true that the bonds were floated (i.e., that the $100,000 was
borrowed) on January 1, 2000.
b. How much cash did Utter Confusion have on December 31, 2000? (Hint: Start with the $50,000
raised from the sale of stock. Add the money received from sales of merchandise and bonds, listed above;
then deduct the various cash outlays also listed.)
c. Draw up the firm’s balance sheet for December 31, 2000, in Table 7-4. There are three steps involved:
(1) Run through the information above for assets held at the end of the year; they will have to be listed
at their proper value on that date. (Hint: You have already dealt with cash; you should find only one
other asset.)
(2) Do the same for liabilities. (Hint: You should find only one.)
(3) Repeat the process one more time for net worth. Remember that net worth must be whatever
figure is needed to bring the balance sheet into balance. Follow the convention of dividing net worth
between capital and retained earnings. Leave financial capital at $50,000 (because no more stock was
sold during the year). Let retained earnings be the line within net worth that is manipulated to perform
the balancing act.
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TABLE 7-4
Assets Liabilities and Net Worth
(thousands) (thousands)
Current: Cash. . . . . . . . . . . . . . . . . . . . . . . . $___ Current liabilities: . . . . . . . . . . . . . . . $___
Fixed: Long-term liabilities:
Machinery $___ Bonds . . . . . . . . . . . . . . . . . . . . . $___
Less: dep’n. Net worth:
allowance Capital $___
$___ $___ Retained
$___ earnings $___ $___
$___
5. In this question you will use Table 7-5 to develop the firm’s income statement for 2000 using the
information already furnished in question 4.
Hint: Remember that this income statement should (a) record revenue earned from sales in 2000, (b)
deduct the costs of making and selling the goods in question from this revenue, and (c) show the income (or
profit) remaining after that deduction. It should also indicate the disposition of that profit (paid out as a
dividend, or retained within the business). The sales figure is obviously $115,000. Raw materials purchases
and wages are clearly expense items to be subtracted from sales revenue.
TABLE 7-5
Sales. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $___
Less manufacturing cost of goods sold:
Raw materials bought . . . . . . . . . . . . . . . . . . . . . $___
Labor cost (wages). . . . . . . . . . . . . . . . . . . . . . . . $___
Dep’n. on machinery. . . . . . . . . . . . . . . . . . . . . . $___ $___
Gross profit. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $___
Deduct bond interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $___
Net profit and addition to retained earnings . . . . . . . . . . . . . . . $___
C. Opportunity Costs
6. Farmer Jones is trying to decide how to use 10 acres of land in her side yard, and she needs help from you.
She could either rent it out to the local college to use for extra parking (the college is willing to pay $500 per
year for this), or she could plant vegetables on the property. She estimates that direct costs for plants, water,
labor, and fertilizer will total $375; revenues from the sale of the vegetables will total $825. What would you
recommend? What are her opportunity costs in this case? How much profit will she earn? Explain.
Answer the following questions, making sure that you can explain the work you did to arrive at the answers.
1. Suppose that in a given class of students, the average examination grade is always 70. Now we add a few
new students (some extra, or “marginal,” students) to this class. They are weaker students; they always score
between 50 and 55 on examinations. What will happen to the class average? What can you say about the
relationship between the marginal and the average grades in this class?
2. Are the following statements true (T) or false (F)?
a. Average costs are minimized when marginal costs are at their lowest point. T / F
b. Because fixed costs never change, average fixed cost is a constant for each level of output. T / F
c. Average cost is rising whenever marginal cost is rising. T / F
d. A firm minimizes costs when it spends the same amount of money on each input. T / F
3. Explain the difference between a balance sheet and an income statement. Why do accountants need both of
these documents to fully understand a firm’s financial position?
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4. Return to the balance sheet for Hot Dog Ventures, Table 7-6 in your textbook. Suppose that the firm
decides to borrow $45,000 to purchase a new computerized cash register. How would you adjust the balance
sheet to account for this? Explain.
5. Is the following statement true or false: “The opportunity cost of spilling oil in the Atlantic Ocean is zero
because no one pays to sail or swim there.” Please explain.
6. The federal government owns thousands of acres of land in the western United States. It is trying to
determine the appropriate price to charge for use of this land. (Cattle ranchers, mining companies, and others
often rent this space from the government.) How would such a rent be determined? What sorts of costs would
have to be considered by the government? Explain.
TABLE 7-1
Total
Total Variable
Output Cost Cost AVC ATC AFC MC
0 50 0 X X X X
2 70 20 10.00 35.00 25.00 20.00
4 85 35 8.75 21.25 12.50 17.50
6 95 45 7.50 15.83 8.33 5.00
8 100 50 6.24 12.50 6.25 2.50
10 110 60 6.00 11.00 5.00 5.00
12 125 75 6.25 10.42 4.17 7.50
14 145 95 6.79 10.36 3.57 10.00
16 170 120 7.50 10.63 3.12 12.50
18 200 150 8.33 11.11 2.78 15.00
20 235 185 9 25 11.75 2.50 17.50
3. a. For labor, diminishing returns set in after three units. For energy, diminishing returns set in after two
units.
b. The firm will use six units of labor and three units of energy. At this point, the ratios of the marginal
product of each input to its price are equal.
c. If the price of energy rises, the firm will tend to find an optimal bundle of inputs containing more labor
and less energy.
4. a. See Table 7-3.
TABLE 7-3
Assets Liabilities and Net Worth
Cash. . . . . . . . . . . . . . .$50,000 Liabilities . . . . . . . . . . . . . . $0
Net worth:
Capital. . . . . . . . . . . . . . . . . $50,000
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b. $11,000
c. See Table 7-4.
5. See Table 7-5.
TABLE 7-5
Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $115,000
Less manufacturing cost of goods sold:
Raw materials bought. . . . . . . . $ 50,000
Labor cost (wages) . . . . . . . . . $ 24,000
Dep’n. on machinery. . . . . . . . $ 17,000 $ 91,000
Gross profit. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$ 24,000
Deduct bond interest. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 10,000
Net profit and addition to retained earnings . . . . . . . . . . . . $ 14,000
6. Farmer Jones should rent the land. The opportunity cost of farming it herself is the $500 she could earn if
the resource is used at its next-best alternative. Since she would only earn $450 from her own farming, she
should rent the property
TABLE 7-4
Assets Liabilities and Net Worth
Current: Cash. . . . . . . . . . . . . . . . . . . . . . . . . $11,000 Current liabilities: . . . . . . . . . . . . . . . . . . . . $0
Long-term liabilities:
Bonds. . . . . . . . . . . . . . . . . . . . . $100,000
Fixed: Net worth:
Machinery $170,000 Capital. . . . . . . . . .$50,000
Less: dep'n. Retained
Allowance: $17,000 . . . . . . . . . . . . $153,000 earnings $14,000 . . . . . $64,000
Total Assets. . . . . . . . . . . . . . . . . . . . . . . . . . $164,000 Total Liabilities. . . . . . . . . . . . . . . . . $164,000