The MD-355 / I-270 Technology Corridor: Montgomery County, Maryland
The MD-355 / I-270 Technology Corridor: Montgomery County, Maryland
SUMMARY OF RESEARCH
2006 - 2007
Montgomery County Planning Department
Research & Technology Center
Demographics
Pamela Zorich
Housing Profile
Sharon Suarez
Retail Overview
Krishna Akundi
Summary of Research
Lisa Madigan Tate
Introduction.................................................................................. 3
Research Overview ..................................................................... 4
Summary of Findings.................................................................. 5
Analysis........................................................................................ 6
Detailed Findings:
• Demographics....................................................................... 8
• Housing............................................................................... 12
• Economic Activity................................................................ 14
• Commercial Space ............................................................. 18
• Retail Market....................................................................... 20
Introduction
A high quality of life and access to exceptional talent and economic opportunity are the
MD-355/I-270 Corridor’s signature strengths.
These strengths are intertwined and self-reinforcing. Good jobs and ample business
opportunities attract skilled workers and business investment that in turn enable local
government to provide quality schools, amenities and services—making the Corridor an even
more appealing place to live, work and do business.
The MD-355/I-270 Corridor has absorbed significant growth over the past several decades
while retaining an enviable quality of life. But the costs of that growth—traffic congestion,
escalating land and housing prices, heavier loads on public services and infrastructure, and
greater pressure on the environment—are beginning to undermine the Corridor’s fundamental
livability and economic competitiveness. It is equally important to recognize that the Corridor’s
population and economy are not just growing, they are changing—becoming far more diverse
than in the past.
How will a more complex, densely developed demographic and economic environment affect
the Corridor’s future? And how can Montgomery County manage continuing growth and
change—mitigating their costs and challenges without compromising the Corridor’s quality of life
or missing out on the Corridor’s potential?
The Montgomery County Planning Department’s MD-355/I-270 Corridor Project aims to provide
a cohesive perspective on design and development issues that span individual communities
and master plan boundaries within the Corridor.
To that end, Research Center staff compiled and analyzed demographic, housing, retail,
commercial real estate and economic information for the Corridor as a whole, delivering their
findings in a series of data sets and reports to Community-Based Planning earlier this year. 1
This summary report draws from the wealth of information in these studies in order to:
72,109
28,249
26,313 141,751
132,891
67,987
1
Additional community-level data and analyses will be prepared as needed for individual master plan updates.
Retail
• The Corridor contains more than half of
Montgomery County’s retail base.
• The Corridor is not meeting local retail
demand.
Economic expansion, population growth and Gaithersburg & Vicinity 19,177 5,409
Policy can help overcome the challenges and leverage the opportunities presented by dynamic
growth and change. The need to manage growth at the County level strongly influences the
Corridor’s development trajectory. By channeling residential and economic development into
already-developed centers served by transit and highways, Montgomery County hopes to
protect its open, green and agricultural space–vital elements of local quality of life and
environmental health–while making better use of existing transport and service infrastructure.
Smart growth could further enhance the Corridor’s (and the County’s) long term economic
competitiveness by including strategies to create:
• affordable, flexible work spaces and commercial zones that help companies
respond quickly to changing technological or industry conditions;
• commercial centers attractive and convenient to customers and employees;
and
• diverse and ample commercial space suitable for researchers, businesses,
clients, suppliers, professionals and maintenance services, enabling them
to locate in close proximity to one another.
Rockville 29,430
Source: M-NCPPC 2005 Census Update Survey; U.S. Census, 2005 American Community Survey (United States)
The Corridor is home to almost half of Montgomery County’s workforce, but more than
one-third of the Corridor’s employed residents commute to jobs outside the County.
• The Corridor is home to nearly half (45 percent) of Montgomery County’s
resident labor force.
• 46 percent of the Corridor’s 235,000 employed residents commute to jobs
outside Montgomery County, including 20 percent to Washington, DC and 8
percent to Virginia.
• Three out of four employed Corridor residents commute by car, with
16 percent taking public transit and 4 percent working from home.
Commutes by car average 28 minutes, compared to 48 minutes by public
transit.
The expected demographic profile of future residents will in some ways be similar to the
current population, but also more diverse.
• Much of the existing population is maturing in place. In 2005, around
45,000 Corridor residents—11 percent of the population—were age 65 or
older. Half were over the age of 74.
• With baby boomer residents aging—and being more likely than prior
generations to stay in their homes after reaching retirement age—senior
citizens are expected to be the Corridor’s fastest-growing age group.
As has been noted, most of Montgomery County’s future population growth will be in the
Corridor. The characteristics of people moving into the County suggest how the
Corridor’s demographic profile will evolve.
• Nearly 60 percent of Montgomery County’s new residents come from
outside the region. They are most likely to be highly-educated, married
couples in their thirties with children.
• Half work outside Montgomery County.
• Most (53 percent) people moving into Montgomery County are (non-
Hispanic) Whites. But White non-Hispanics also constitute an even higher
proportion of people leaving the County. Consequently, minorities (including
foreign-born residents) are fueling Montgomery County’s net population
growth.
• Households with foreign-born head or spouse typically are younger and
larger (with more children) and more ethnically diverse, have greater
extremes in educational attainment, and are more likely to carpool or take
transit to work.
Corridor rents are higher than the County average, and vacancy rates are low.
• The Corridor contains half of Montgomery County’s apartment stock.
• Renting is more expensive in the Corridor than in the County as a whole. In
2006, turnover rents in most of the Corridor averaged $1,368 to $1,550,
compared to the $1,212 Countywide rate. (Average rents in the small
market area at the Corridor’s northernmost end were $986.)
• As in most of Montgomery County, the Corridor’s apartment market is tight,
with vacancies between 1.7 percent and 5.4 percent. Vacancies are lowest
in Rockville and Bethesda-Chevy Chase submarkets.
Construction 1,437
Other 4,636
Most Corridor businesses are small, but employers of all sizes support the job base.
• As in most areas, the great majority (94 percent) of Corridor business
establishments are small, with fewer than 50 employees. More than half
(55 percent) have fewer than 5 employees. Less than one percent
(excluding government job sites) have 250 or more employees.
• However, larger employers supply more than half of all jobs in the Corridor,
with 33 percent of jobs (100,000) in mid-sized establishments of 50 to 249
employees, and 21 percent (65,000) in job sites with 250 or more
employees.
Small and mid-sized establishments have supplied most recent job growth in the
Corridor.
• Mid-sized establishments provided most (58 percent) job growth in the
Corridor, adding nearly 15,000 jobs between 1998 and 2004. Small
establishments added another 11,000 jobs, accounting for 43 percent of
total job growth
• Most job growth (19 percent) was in 100-to-249 employee job sites,
followed by 20-to-49 employee job sites (18 percent).
The Corridor has added business establishments of all sizes in recent years.
• Most businesses start small, so most new establishments are small.
60 percent of new Corridor business establishments have fewer than 5
employees and 91 percent have fewer than 50 employees.
• The fastest growth—between 16 and 17 percent—was among mid-sized
establishments with 50 to 249 employees.
• There was a modest 6 percent decline in the number of 250-to-499
employee job sites, which could be the result of decentralization (which
could include distributing new and existing employees to smaller nearby
spaces), downsizing or relocation.
<50 em ploy ees 50 to 99 em ploy ees 100 to 499 em ploy ees 500+ em ploy ees
Market forces may undermine the future availability of industrial space for biotech and
other uses.
• Competition from local business or residential service providers for existing
light industrial/flex space—along with growing pressure to convert land to
more profitable non-industrial uses—present a challenge to preserving,
assembling and expanding space for biotech and other critical economic
clusters.
• High land costs, strict environmental standards, a dearth of large industrial
tracts, a workforce and other factors greatly limit the County’s overall
competitiveness as an industrial location.
• Light industrial and flex space in the Corridor often is taken up by business
and residential service providers such as building materials, plumbing
supply, landscaping, medical supply, electronic equipment and automotive
supply companies. With strong local markets, these tenants generally can
afford the Corridor’s higher lease rates, and their stability makes them more
attractive than startups and businesses in riskier sectors, including biotech.
• There is strong pressure to convert industrial space in all categories to
office, retail and mixed-use developments, which generally offer higher
returns to industrial landowners.
The Corridor contains more than half of Montgomery County’s retail base.
• The Corridor accounts for 56 percent of retail sales Countywide.
• The majority of shopping centers in the County are located along the
Corridor as well as Georgia Avenue, reflecting the fact that retail
development typically follows residential development. The Corridor
contains Montgomery County’s largest and best-known retail outlets,
including its two largest regional shopping centers (Bethesda’s Westfield
ShoppingTown Montgomery and White Flint Mall in North Bethesda). It also
has two “power centers” (the I-270 Center in Gaithersburg and Milestone in
Germantown). Bethesda Row exemplifies the “lifestyle center” model
appearing in affluent communities across the country.
• Gaithersburg’s Washingtonian represents the “omnicenter” model
combining power center, lifestyle center and regional mall features.
The Corridor (and the County as a whole) is not meeting local retail demand.
• Despite multiple shopping opportunities retail spending by Corridor
residents in 2005 exceeded local sales by $1.5 billion annually—indicating
that people are going outside the Corridor for many of their shopping
needs.
• Research shows that Corridor residents are most likely to go outside the
County to shop in (1) department stores and superstores; (2) home building
and garden stores; (3) gasoline stations; and (4) drug stores.
• Recent analysis of a similar retail gap for Montgomery County as a whole
suggests land use and zoning regulations may limit retail growth for
aesthetic, environmental and other reasons. Examples include Rockville’s
restrictions on future big-box retail, or the County setting strict zoning and
permit standards for certain types of large retailers. High land or lease costs
and a lack of suitable properties also are factors. Within more mature
suburban areas, obsolescent shopping centers currently occupy valuable
land.