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Consumer

The document contains a 12 question survey about beverage consumption habits. It asks respondents about their preferred drinks, consumption frequency, occasions for drinking different beverages, purchase influences, other drink options, opinions on canned vs fresh juice and soft drinks, and brands recalled. Demographic questions include name, age, gender and occupation. The survey aims to understand consumer preferences and behaviors around soft drinks and fruit juices.

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Sandesh Dmello
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28 views3 pages

Consumer

The document contains a 12 question survey about beverage consumption habits. It asks respondents about their preferred drinks, consumption frequency, occasions for drinking different beverages, purchase influences, other drink options, opinions on canned vs fresh juice and soft drinks, and brands recalled. Demographic questions include name, age, gender and occupation. The survey aims to understand consumer preferences and behaviors around soft drinks and fruit juices.

Uploaded by

Sandesh Dmello
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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QUESTIONNAIRE

Q1. What do you prefer to drink? (Tick any 1)


a) Soft Drinks
b) Fruit Juices

Q2. Frequency of consumption of your preferred drink in a week?


a) Soft Drinks, Daily b) Fruit Juices, Daily
2-6 times 2-6 times
Above 7 Above 7

Q3. On what occasions, do you often consume Soft Drinks?


a) Feeling Thirsty
b) Parties / Celebrations
c) Without any reason (just like that)
d) Others, please specify ________

Q4. On what occasions, do you often consume Fruit juices?


a) Feeling Thirsty
b) Parties / Celebrations
c) Without any reason (just like that)
d) Others, please specify ________

Q5. What induces you to buy Soft Drinks?


a) Price with quantity ______
b) Health Drink ______
c) Status symbol ______
d) Taste ______
e) Variety ______
Q6. What induces you to buy Fruit Juices?
a) Price with quantity ______
b) Health Drink ______
c) Status symbol ______
d) Taste ______
e) Variety ______

Q7. If not a Soft Drink or a Fruit juice, which other beverage (other than water) tops your mind?
a) Coffee
b) Tea
c) Shakes (Milk/Ice-cream/Fruit)
d) Lassi
e) Sharbat

Q8. How do you rate canned juices as compared to fresh juices?


a) Equivalent to fresh juices
b) Have artificial added flavor
c) Healthy with preservatives

Q9. How do you view Soft Drinks?


a) As a health drink
b) As a status symbol
c) As an aid to put off thirst
d) Any other, please specify ________

Q10. How do you view Fruit Juices?


a) As a health drink
b) As a status symbol
c) As an aid to put off thirst
d) Any other, please specify ________
Q11. Do advertisements affect your purchases?
a) Yes
b) No

Q12. Name any three brands of Fruit juices & Soft Drinks that are there in your mind at present?
Soft Drinks Fruit Juices
______ ______
______ ______
______ ______

Personal details:

Name - _________________
Age - 15-25 25-35 35-50
Gender - Male Female
Occupation - Student Housewife Business Service

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