Mergers
Mergers
reasoning behind Mergers & Acquisition. The terms merger and acquisition are used as
though they were synonymous yet they are not. Acquisition implies a purchase whereby
the buyer swallows another company and establishes himself as the new owner. A
merger on the other hand happens when two firms unite into a single company.
However, actual mergers don't take place as is always the case that the company that
buys another (which are supposedly equal in strength) will proclaim that the action is a
merger when in reality and technically an acquisition. A purchase deal will be also called
a merger when both CEOs mutually agree that merging is in the best interest of their
companies. But when the deal in unfriendly it is always regarded as an acquisition.
Mergers
Based on the relationship between the two companies that are merging, we can classify mergers
into:
Horizontal merger- When two companies merge that are in direct competition and share the
same product lines and market.
Vertical merger- A customer and company or a supplier and company. E.g., a leather supplier
and a shoemaker.
Purchase mergers- This kind of merger occurs when one company purchases another. The
purchase is made with cash or through the issue of some kind of debt instrument.
Consolidation mergers-When both the companies are bought and combined to form a brand new
company, the merger is known as consolidation merger.
Acquisitions
Acquisitions are slightly different from mergers in the sense that there is no exchange of stock or
consolidation as a new company. Acquisitions are often congenial and all parties feel satisfied with the
deal. Another type of acquisition is a reverse merger , it occurs when a private company that has strong
prospects and is eager to raise financing buys a publically-listed company, usually one with no business
and limited assets.
It must be understood that the main aim and purpose of all mergers and acquisition is to create and make
the value of the combined companies greater than the sum of the two parts.