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Rural Marketing Project For Neejvidu Seeds at Sulga

This document outlines a rural marketing project for Neejvidu seeds in the village of Sulga, located 8km from Belgaum city with a population of approximately 5,200. It provides details on the village leadership and demographics, noting the majority are farmers. It also gives an overview of Neejvidu seeds company and their hybrid seed products. The document discusses Sulga's infrastructure and buyers' characteristics and purchasing behaviors. It proposes positioning hybrid seeds as high-yield and low-cost. Challenges of availability, affordability, acceptability, and awareness are presented along with strategies like mobile stores, demonstrations, and campaigns.

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Saurabh Pote
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48 views17 pages

Rural Marketing Project For Neejvidu Seeds at Sulga

This document outlines a rural marketing project for Neejvidu seeds in the village of Sulga, located 8km from Belgaum city with a population of approximately 5,200. It provides details on the village leadership and demographics, noting the majority are farmers. It also gives an overview of Neejvidu seeds company and their hybrid seed products. The document discusses Sulga's infrastructure and buyers' characteristics and purchasing behaviors. It proposes positioning hybrid seeds as high-yield and low-cost. Challenges of availability, affordability, acceptability, and awareness are presented along with strategies like mobile stores, demonstrations, and campaigns.

Uploaded by

Saurabh Pote
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Rural marketing Project for

Neejvidu seeds at Sulga


Reason for selecting this area

On a distance of 8Kms from Belgaum city.


Population is approximately 5200 (which indicates a
good market).
Details

Sarpanch : Mrs. Lakshmi S. Naik


Upadyhakshya : Mr Shekhar P. Sutar
Population : around 5200
Area : 1200 acres.
Houses : 1200
Major occupation : 80% are the farmers,
15% are painters
5% are construction workers
Kirana stores : 4 stores
Sweet marts :5
Small hotels :5
Company Profile

Neejvidu seeds- company is located at kaktiways


Belgaum.
Owner – Parshuram Audun.
Branches – Hubli, Dharwad.
Products

Hybrid Seeds for: Jowar, maize, paddy, wheat, bajra,


grams, tur, groundnut, sunflower, sugarcane, cotton,
tobacco.
Sulga infrastructure

Road connectivity
Telecom services
Post offices
Marketing : haats, melas etc
Buyers characteristics

Cultural
Social
Personal
Buying Decision process

Need recognition
Information search
Evaluation
Post purchase behavior
Positioning

HYBRID SEEDS , HIGH


YIELD, LOW COST
Challenges

Availability

Affordability

Acceptability

Awareness
Strategies suggested

Availability
 Mobile stores
 Local stores
 Haats & Melas
Distribution strategies

COMPANY

DISTRIBUTOR

CONSUMER
Strategies suggested

Affordability
 Introduce small unit packs.

Acceptability
 To gain acceptability for the product by demonstrations performed
within the village.
 Offer the seeds which are best suited for the soil and the climate.
 Provide free samples.
Awareness
 Campaign during and harvesting seasons.
 Road shows
Promotions
Promotions

Newspapers (Classifieds).
Pamphlets distributions (Marathi & Kannada).
Road shows.
Live samples of crops.
Canopies/tents.
Develop a small part of land.
Thank you

PRESENTED BY- AMARNATH B.


ROHAN K.
ROHIT S.
SAURABH P.
SHITAL P.

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