Target Costing
Target Costing
reducing the overall cost of a product over its entire life-cycle with the help of production, engineering,
research and design". A target cost is the maximum amount of cost that can be incurred on a product
and with it the firm can still earn the requiredprofit margin from that product at a particular selling
price.
In the traditional cost-plus pricing method materials, labor and overhead costs are measured and a
Target costing involves setting a target cost by subtracting a desired profit margin from a competitive
market price.[1] [2]
A lengthy but complete definition is "Target Costing is a disciplined process for determining and
achieving a full-stream cost at which a proposed product with specified functionality, performance,
and quality must be produced in order to generate the desired profitability at the product’s anticipated
This definition encompasses the principal concepts: products should be based on an accurate
assessment of the wants and needs of customers in different market segments, and cost targets
should be what result after a sustainable profit margin is subtracted from what customers are willing
to pay at the time of product introduction and afterwards. These concepts are supported by the four
basic steps of Target Costing: (1) Define the Product (2) Set the Price and Cost Targets (3) Achieve
To compete effectively, organizations must continually redesign their products ( or services) in order
to shorten product life cycles. The planning, development and design stage of a product is therefore
critical to an organization's cost management process. Considering possible cost reduction at this
stage of a product's life cycle (rather than during the production process) is now one of the most
Here are some examples of decisions made at the design stage which impact on the cost of a product.
Japanese companies have developed target costing as a response to the problem of controlling and