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Presented By: Jasdeep Kaur, Harsh Singal, Honey Bharatwaj, Harmanpreet Singh

This document provides an overview of Amazon, including: 1) Amazon was founded in 1994 and started as an online bookseller, now operating websites offering various products and services with features like one-click shopping. 2) Amazon is headquartered in Seattle, Washington with additional offices and has six global websites serving customers in the US, UK, Germany, France, Japan, and Canada. 3) The document discusses Amazon's history, stock information, goals and objectives, business structure, and advertising strategies.

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677 views32 pages

Presented By: Jasdeep Kaur, Harsh Singal, Honey Bharatwaj, Harmanpreet Singh

This document provides an overview of Amazon, including: 1) Amazon was founded in 1994 and started as an online bookseller, now operating websites offering various products and services with features like one-click shopping. 2) Amazon is headquartered in Seattle, Washington with additional offices and has six global websites serving customers in the US, UK, Germany, France, Japan, and Canada. 3) The document discusses Amazon's history, stock information, goals and objectives, business structure, and advertising strategies.

Uploaded by

sharry0603
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Presented by: Jasdeep Kaur, Harsh Singal, Honey Bharatwaj, Harmanpreet Singh

An Overview

• Founded in 1994; Started selling books


online and now operate Web sites that offer
various products and services.
• Features include: one-click shopping,
customer review and e-mail order
verification.
• Headquarters is in Seattle (Washington) with
an additional office in Coffeyville, Kansas. It
has six global websites to serve domestic
customers in the US, the UK, Germany,
France, Japan and Canada
History

• November 1994 CEO Jeff Bezos and two associates


set up shop in a converted garage.
• In May 1997 Amazon.com completed its initial public
offering (IPO).
• April 1998 the company acquired online bookstores in
U.K. and Germany (Book pages and Tele buch): first
international expansion
• In 1999 the company launched its own auction site
• In 2000 Amazon.com launched amazon.co.jp and
amazon.fr (Japan and France)
• In 2002 e-commerce strategic alliances were
performed with Virgin and Office Depot.
• In January 2003 announced the Free Super Saver
Shipping.
Amazon Stock Info

• Trading on NASDAQ, ticker symbol AMZN.


• IPO: 1997 ($18 per share)
• Current Price- $152.85 per share
• Dividends have never been declared or paid on the
common stock.
• Reason: Earnings are retained to finance future
growth and therefore do not anticipate paying any
cash dividends in the foreseeable future.
• The Company currently does not offer a Direct Stock
Purchase Plan.
Goals & Objectives

We seek to be Earth's most customer-centric


company where customers can find and discover
anything they might want to buy online, and
endeavor to offer customers the lowest possible
prices.
Business Structure
• Operating Segments: • Operating Results:
- BMVD = Books, Music, and – North America:
Video/DVD: Include retail www.amazon.com,
sales from the different www.amazon.ca, and mail-
websites and commissions order catalogs.
- ETK = Electronics, Tools,
and Kitchen: Includes sales – International:
from www.amazon.com, www.amazon.co.uk,
mail-order catalog sales, www.amazon.de,
and commissions www.amazon.fr, and
- International segment: www.amazon.co.jp
Includes all retail sales from
the international sites
- Services segment: consists
of commissions, fees, and
other amounts earned from
other service business
Web Portal
Products
BOOKS
•Books
•Kindle books
•Textbooks
•Audiobooks
•Magazines
Kindle

•Kindle (Wi-Fi) Amazon's 6"


wireless reading device
•Kindle 3G (Free 3G + Wi-
Fi) Amazon's 6" wireless
reading device
•Kindle DX Amazon's 9.7"
wireless reading device
•Free Kindle Reading Apps

For PC, iPad, iPhone,


Android, and more
•Accessories
•Books
•Newspapers
•Magazines
•Kindle Store
Movies, Music &
Games

•Movies & TV
•Blu-ray
•Video On Demand
•Music
•MP3 Downloads
•Musical Instruments
•Video Games
•Game Downloads
Digital
Downloads

•Kindle Store Books,


newspapers & more

•Audible
Audiobooks

•Video On Demand

•MP3 Downloads

•Game Downloads
Computers & Office

•Laptops & Notebooks


•Desktops & Servers
•Computer
components
•Computer
Accessories
•Software
•PC Games
•Printers & Ink
•Office Products &
Supplies
Electronics

•TV & Video


•Home Audio & Theater
•Camera, Photo & Video
•Cell Phones &
accessories
•Video Games
•MP3 Players &
accessories
•Car Electronics & GPS
•Home Appliances
•Musical Instruments
Home, Garden
& Pets

•Kitchen & Dining


•Furniture & Décor
•Bedding & Bath
•Home Appliances
•Vacuums, Cleaning &
Storage
•Patio, Lawn & Garden
•Sewing, Craft & Hobby
•Pet Supplies
Grocery, Health
& Beauty

•Grocery & Gourmet Food


•Natural & Organic
•Health & Personal Care
•Beauty
Toys, Kids
& Baby

•Toys & Games


•Baby
•Clothing (Kids &
Baby)
•Video Games for Kids
Sports &
Outdoors

•Exercise & Fitness


•Outdoor Recreation
•Athletic & Outdoor
Clothing
•Team Sports
•Bikes & Scooters
•Golf
•Boating & Water Sports
•Fan Shop
•All Sports & Outdoors
Tools & Home
Improvement

•Power & Hand Tools


•Lamps & Light Fixtures
•Kitchen & Bath Fixtures
•Safety & Security
•Mowers & Outdoor
Power
•Building Supplies
•Hardware
•All Tools & Home
Improvement
Clothing, Shoes
& Jewelry

•Clothing
•Shoes
•Handbags &
Accessories
•Jewelry
•Watches
Automotive &
Industrial

•Automotive Parts &


Accessories
•Automotive Tools &
Equipment
•Car Electronics & GPS
•Wheels & Tires
•Motorcycle & ATV
•Industrial & Scientific
STRATEGIES

Technology strategy

New Market Entrants

Suppliers

Economic strategy
Strategies in marketing
STRATEGIES

Digital strategy

Pricing and product strategies

Adequate communication with its market


Use of e-commerce

Improving customer relationships

Future Strategy Of Amazon


STRATEGIES
Amazon's Everywhere Strategy
Of Amazon.com Current E-Business Strategy

Market entry strategy for Amazon.com

Other product offerings

Inventory strategy

STRATEGIES
further more. . .

It freely proffers products and services.

It uses a customer-friendly interface.

It scales easily from small to large.

It exploits its affiliate’s products and resources.

It uses existing communication systems.

It utilizes universal behaviors and mentalities


Advertisement

Offline Advertising

Partnerships & Web Services

Email Marketing
Product Advertising API
(https://affiliate-program.amazon.com/gp/advertising/api/detail/main.html)

Amazon association with Facebook, Twitter


(http://www.facebook.com/pages/Amazon-Associates/127498263343)

Through Television Ads

Through emails to Amazon customers only


(http://news.cnet.com/Amazon-switches-off-TV-ads/2100-1017_3-984007.html)
 

Discount offers and various schemes through their web portal


How Amazon.com
generates revenue ???
Direct Competitors Comparison
Particulars Amazon Inc. Barnes & Noble Inc eBay Inc.

Market Cap. 15.51b 3.05b 54.43b

Employees 12000 42000 11600

Quarterly rev. growth 17.20% 4.80% 42%

Net income 333m 146.68m 1.08b

EPS 0.843 2.033 0.776

Oper margins 5.56% 4.94% 31.67%

(Source: http://finance.yahoo.com)
Thank you

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