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Presented by Ravikanth K Roll No.: 137 IM-16, Sec-B

Amazon is the world's largest e-commerce company founded in 1994 by Jeff Bezos. It started as an online bookstore but now sells a variety of products and services. Amazon has 66 million active customers, annual revenues over $19 billion, and separate websites in several countries. Its business model focuses on lowering prices, increasing convenience and selection to drive more sales. Amazon continues to grow through new product lines, acquisitions, and expanding into adjacent markets like cloud computing and digital media.

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111 views10 pages

Presented by Ravikanth K Roll No.: 137 IM-16, Sec-B

Amazon is the world's largest e-commerce company founded in 1994 by Jeff Bezos. It started as an online bookstore but now sells a variety of products and services. Amazon has 66 million active customers, annual revenues over $19 billion, and separate websites in several countries. Its business model focuses on lowering prices, increasing convenience and selection to drive more sales. Amazon continues to grow through new product lines, acquisitions, and expanding into adjacent markets like cloud computing and digital media.

Uploaded by

b224467
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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AMAZON.COM INC.

Presented By

Ravikanth K
Roll No.: 137
IM-16, Sec-B
Introduction

 World's largest e-commerce company


 America's largest online retailer
 Revenues of over $19B
 66 million active customers
 Has separate websites in Canada, the United
Kingdom, Germany, France, China, and Japan
Introduction

 Mission: To be a place where “people can come to


find and discover anything they might want to buy
online.”
 Head Quarters: Seattle, USA
 CEO: Jeffrey P. Bezos
History
 Founded in 1994 by Jeff Bezos
 Launched online in 1995
 Started as online bookstore but soon diversified
into product lines of VHS, DVD, music CDs and
MP3s, computer software, video games,
electronics, apparel, furniture, food, toys, etc.
 Issued its initial public offering of stock on May
15, 1997
 Turned its first profit in the fourth quarter of 2001
Business Model
 Its key pillars are lowering price, offering
convenience, expanding selection, and increasing
availability
 A virtuous cycle
 Due to sophisticated inventory forecasting, fast
inventory turns, and overall operational efficiency,
Amazon has managed to build a retail business
with a negative operating cash flow cycle
Product Lines

 Not just a ecommerce company


 Internet technology platform
 A fulfilment and logistics platform
 A search technology
 An internet advertising platform
 It also sells products under its own private label,
"Pinzon"
Other Major Websites

 A9.com (search subsidiary)


 Alexa.com (web search and metrics subsidiary)
 IMDb.com (Internet Movie Database)
 Endless.com (shoe and handbag store)
 Clickriver.com (internet advertising platform)
 Mechanicalturk.com (human task marketplace)
Amazon’s Historical Performance

2006 2007 2008


Net Sales ($millions) 10,711 14,835 19,166
Net Income ($millions) 190 476 645
Operating expenses ($millions) 1,966 2,513 3,153
Cash ($millions) 1,022 2,539 2,769
Current Ratio N/A 1.39 1.30
The Future

 Amazon Kindle
 Amazon Prime
 Long-term profit margin uncertainty
 Digital media: disappearing opportunity
 Ecommerce platform: losing partners
Thank You

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