Social Value and Social Norm

Social Value and Social Norm
Competency Standards :
Understand the behavior of the regularity of
life in accordance with recognized values and
norms of society.
Social Value and Social Norm
A. The Definition of Value
B. The Characteristic of Social Value
C. The Function of Social Value
D. Kinds of Value
E. Definition of Norm
F. Kinds of Norm
G. The Function of Social Norm
The Definition of Value
Value is a collection of feelings or attitudes towards assuming
something about the good - bad, right - wrong, appropriate - inappropriate,
noble -despised, important or not important. But according to C. Kluckhohn
(Structure and Social Process in An Introduction to Sociology of
Development, Soleman B. Taneko, 1993) all natural cultural values basically
identify five main issues, namely:
1.Values about the nature of human life

2.Values about the nature of human work
3.Values about the nature of the position of man in space and time
4.Values about the nature of human relationships with nature around
5.Values about the nature of human relationships with one another
In social life, individuals are faced with the values that exist in communities
called social values. So, social value is the attitudes and feelings are accepted by
communities as a basis to formulate what is right and important in society. In
addition, the social value of interpretations formulated as a guide and socially to an
object. Abstract nature of social value and size of each value is placed within the
existing structure based on their rank in society. When the attitudes and feelings
about social values are tied together as a system, it is called social values. How ever,
in reality people can only develop their own feelings may be different with the
feelings of the majority of citizens. This fact delivery of individual values, ie values
that are embraced by individuals as a natural person who may be aligned with the
values embraced by others, but can also be different or even conflicting.
Some definitions by experts on the social value is as follows:
1. Kimball Young: Social values is the assumption of abstract and
often unconscious of what is right and what is important.
2. AWGreen: Social values of awareness which is accompanied by
emotion relative progress towards the object.
3. Woods: Social values are general guidelines that has lasted a long
time that direct behavior and satisfaction in daily life.
So we can conclude that social values are the rewards given to

people to form something good, important, worthy, and have for the
development of functional efficiency and the good life together
CHARACTERISTICS OF SOCIAL VALUE
 Social value is an abstract construction in

people's minds that created through social
interaction
 Social values will affect the actions of the
believer in daily life more consciously or
unconsciously
 The social value giving satisfaction to the
adherents
 Social values are relative
 Social values associated with each other
to form a value system
 The value systems vary from one culture
to another
 Each value has a different effect on
individuals or groups
 Social values involve elements of
emotional and psychological
 Social values affect personal development
THE FUNCTIONS OF SOCIAL VALUE
1. As a motivating factor
2. As a guide
3. As a supervisor with the power press
and the specific binding
4. As a solidarity
5. As a protectors and stability
THE FUNCTIONS OF SOCIAL VALUE
1. As a motivating factor
2. As a guide
3. As a supervisor with the power press
and the specific binding
4. As a solidarity
5. As a protectors and stability
Kinds of Value
According to Prof. Notonegoro
1. Material Values
Value that is useful for human body
Ex : food, houses , clothing
2. Vital Values
Value that is useful for human in performing
varios activities
Ex : fire, water, etc
3. Religious Value : value that is useful for
human spiritual needs
a. Truth Value (ratio)
based on human common sense
b. Beauty Value (aesthetics)
based on human feelings
c. Moral Value (ethics)
based on willingness
d. Religious Value (religious)
based on revelation from God
According to Walter G. Everett
1. Economic Values
include economy and related to the
economic system and follow the market price
2. Bodily Values
include the value of knowledge and the
search for the truth
3. Recreation Values
include the value of recreation at spare time
thus contributing to the welfare of life
4. Association Values
include various form of human associations,
from friendship, family and up to
international level
5. Character Values
include all the challenges as well as personal
problem, justice, a willingness to help,
choosing the right one , believing the truth,
and the power to control themselves
Social Values ≠ Individual Values
People may have a different values with other
and even can be a total opposite values. The
values that people adopted which is different
than other people values can be called as
individual values. While the values shared by
most member of one society is called as social
values. That what makes the different of social
values and individual values
Definition of Norm
In essence, norm is a All applicable rules and
measurement or a direction of regulations through the social
mankind behavior. environment
Without norm, man is a wolf to [his fellow] man.
Homo Homini Lupus

Thomas Hobbes
Definition of Norm
Society condition without norm called as
Anomie
A means without Nomos means rule
There is no justice, peacefulness, and discipline

in social neighborhood. Emile Durkheim
Norm becomes a device to make

human life more civilized. Norm
makes attitude and behavior of
human be awakened. So human
being act and behave as human
beings should live, instead of
behaving wildly like animal.
KINDS OF SOCIAL NORM
VIEWS FROM PUNISHMENT OF SOCIAL
NORM
1. Usage
Usage is norms that points to one
doings form with punishment
towards that offender very easily.
Offender just get censure or otherwise
not courteously by the others people.
Example : When eating, they belch or
give voice from their mouth.
2. Habit or Folkways
Habit or Folkways are act in ways that

favored by the community so done
repeatedly.
Sanctions may include reprimand,
satire, or talked about by people.
Example : Greetings when meeting,
bow as a sign of respect for older
people, and dispose of waste in place.
3. Mores
Mores is norms sourced to philosophy,

religion, or ideology embraced by the
community. Called criminal violators.
Example : prohibition of adultery,
gambling, drinking, using drugs, and
stealing.
If folkways not only considered as a way
of behaving, but also accepted as the
norm regulator, the habit becomes mores.
4. Customs
Customs is unwritten norm, but very strong

binding so that the community members who
violate the customs will suffer because of
sanctions that are sometimes hard indirectly
imposed. Sanctions may include exclusion,
excluded from society, or must meet certain
requirements, such as performing certain
ritual as a medium of self-rehabilitation. But,
sometimes a violation of customary norms do
not result in anything.
Example : Divorce and eloped
5. Laws
Laws is a series of rules aimed at the

members of the public which contains
the provisions, orders, obligations, or
restrictions in order to create a society
of order and justice. Punishment is
most firmly. Law is a norm that is
formal and written rules that typically
form in the form of the book of codified
laws or conventions.
VIEWED FROM THE SOURCE OF SOCIAL NORMS
There are 4 kinds of norms :
1. Religious Norms, are the provisions are living in
a society which is based on religious doctrine
(revelation).
2. Norms Of Decency or Ethics, are the
provisions that apply to live in community relations
or social interaction.
3. Obscenity, are the provisions which is based on
conscience, morals, or philosophy of life.
4. Legal Norms, are the provisions that apply in
writing and drawing on the book of the law of a
country.
THE FUNCTION OF SOCIAL
NORM
1. Social norms make it possible for the
human to survive
The newborn infant does not enter the

world with the full equipment and capacity
to respond appropriately to everything it
will encounter in its environment. It would
not survive without the social norms that
influence adults to take care of it.
2. Social norms make it possible for much
of individual behavior to become
automatic, greatly reducing the number
of personal decisions to be made
In the process of internalizing the norms of

society, an individual learns countless time-
tested procedures for the maintenance for
life, health, comfort, and propriety.
3. Social norms are the
means by which society is
maintained and the needs
of its members are fulfilled
Unrestrained, our biological needs

and inclinations would encourage or
perhaps guarantee anarchy. When
norms control behavior, individual
participants in a culture are
constrained to fulfill societal needs,
sometimes at the expense of their
nature drives.
4. To coordinate people’s
expectations in interactions that
possess multiple equilibrium.
Norms govern a wide range of

phenomena, including property
rights, contracts, bargains, forms of
communication, and concepts of
justice. Norms impose uniformity of
behavior within a given social
group, but often vary substantially
among groups.

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Social Value and Social Norm

1.Values about the nature of human life

So we can conclude that social values are the rewards given to

 Social value is an abstract construction in

Without norm, man is a wolf to [his fellow] man.

Homo Homini Lupus

A means without Nomos means rule

There is no justice, peacefulness, and discipline

Norm becomes a device to make

Habit or Folkways are act in ways that

Mores is norms sourced to philosophy,

Customs is unwritten norm, but very strong

Laws is a series of rules aimed at the

The newborn infant does not enter the

In the process of internalizing the norms of

Unrestrained, our biological needs

Norms govern a wide range of

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