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Presentation of Integrated Marketing Communication On

Hero Honda uses various integrated marketing communication tools like advertisements, promotions, public relations, sponsorships, and direct marketing. Their advertisements feature celebrities promoting taglines like "Desh ki Dhadkan" across TV, print media, internet, radio, and covert placements. Promotions include exchange offers, bank tie-ups for loans, and free accessories/service. Public relations initiatives encompass corporate social responsibility programs.

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Chirdeep Pareek
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50 views7 pages

Presentation of Integrated Marketing Communication On

Hero Honda uses various integrated marketing communication tools like advertisements, promotions, public relations, sponsorships, and direct marketing. Their advertisements feature celebrities promoting taglines like "Desh ki Dhadkan" across TV, print media, internet, radio, and covert placements. Promotions include exchange offers, bank tie-ups for loans, and free accessories/service. Public relations initiatives encompass corporate social responsibility programs.

Uploaded by

Chirdeep Pareek
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Presentation of

Integrated Marketing Communication


On

By: Abhishek Nema, Chirdeep Pareek, Sagar Chouhan, Varun Rao


M.B.A.(MS)-2yrs
INTRODUCTION
• Hero Honda Motor’s ltd. is a joint venture between Hero
group of India & Honda of Japan.
• Established in 1984.
• World’s biggest manufacturer of two wheeler since 2001.
• Total revenue generated by Hero honda is $2.8 billion in the
financial year 2009-10.
• Hero Honda splendor is the largest selling bike in the world.
• The co. is listed in BSE, NSE India.
• Awarded as co. of the year 2010 by The Economics Times.
Various IMC tools used by Hero Honda
• Advertisement
• Promotion
• Public Relation
• Sponsorship
• Direct Marketing
ADVERTISEMENT
• TV ADVERTISEMENTS
– Celebrities like Hritik Roshan, Priyanka Chopra,
Virendar Sehwag, Sourav Ganguly etc. endorse for
Hero Honda.
– Taglines like “Desh ki Dhadkan” & “Dhak Dhak Go”
associate it with the common man.

• PRINT MEDIA
– Advertisements in news papers, magazines.
– Sector specific magazines like Autocar, overdrive etc.
– Hoardings & banners at various locations.
ADVERTISEMENT
• INTERNET
– Various ads on search engines like google.com.
– Viral advertising on various social networking sites.

• COVERT ADVERTISEMENT
– Advertisement through bats of cricketer.
– Advertisement in various movies.

• RADIO ADVERTISEMENT
– Audio promotion through various jingles.
PROMOTION
• Various Exchange offers in various festival sessions.
• Tie ups with various banks for easy availability of
loans at low interest rates.
• Free accessories like Helmets etc. at.
• Various Extended warranty schemes.
• Free service camps.
PUBLIC RELATIONS
• GOODLIFE PROGRAM
• CORPORATE SOCIAL RESPONSIBILITY
• PASSPORT PROGRAM.

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