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Assignment of Consumer Behavior

This document contains 15 questions related to the topic of consumer behavior. The questions address key concepts in consumer behavior including how consumer behavior is important for marketers to understand, the differences in male and female buying behaviors, models of consumer decision making processes, stages of the consumer decision making process, the BCG matrix and how it relates to product life cycles, the 7 O's framework, the 5W1H marketing technique, factors that influence buying decisions, roles in purchasing decisions, how marketers use innovation theory, how product life cycles relate to buying behavior, the use of market segmentation, and different levels of products for consumers.

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Rahul Pandey
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62 views

Assignment of Consumer Behavior

This document contains 15 questions related to the topic of consumer behavior. The questions address key concepts in consumer behavior including how consumer behavior is important for marketers to understand, the differences in male and female buying behaviors, models of consumer decision making processes, stages of the consumer decision making process, the BCG matrix and how it relates to product life cycles, the 7 O's framework, the 5W1H marketing technique, factors that influence buying decisions, roles in purchasing decisions, how marketers use innovation theory, how product life cycles relate to buying behavior, the use of market segmentation, and different levels of products for consumers.

Uploaded by

Rahul Pandey
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Consumer Behavior Questions

Prepared by: Harshit Bhatt

Urvish Prajapti

Ramesh Pandey

Manish Shukla

Amit Yadav

Question1-What is Consumer Behavior. How it is important for marketer to identify the behavior
of consumer?

Question2-How the buying behavior of male and female are different when they are purchase a
Product?

Question3-What is the model how it is useful in consumer decision making process?

Question4-What are the different stages which involve in decision making process?

Question5- What is BCG Matrix? .How it is useful for companies to making strategy?

Question6-How BCG Matrix are inter related to Product Life Cycle?

Question7-What is 7 O’s Framework and how it is useful in Consumer Behavior?

Question8- What is 5W’s and 1H and how it is useful for Marketer?

Question9-Which are the different stages? How it is involve in buying process?

Question10-What is different factor which influencing in buying decision process?

Question11-What is different role? How it is involve in purchasing decision?

Question12-How marketer use innovation theory?

Question13-What is product life cycle? How product life cycle are related to Consumer buying
Behavior?

Question14-What is Segmentation and how it is useful for marketer?

Question15-What is different level of product for consumer?

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