Web Analysis: By: E. Palamani Date: 15/02/2005
Uploaded by
Etmond PalamaniWeb Analysis: By: E. Palamani Date: 15/02/2005
Uploaded by
Etmond PalamaniWeb Analysis
By: E. Palamani
Date: 15/02/2005
Introduction
Web Analysis – is a tool that collects
data on website users
behaviour
Features
How many people visited the site
How many of those visitors were unique visitors
How they came to the site (i.e., if they followed a link
to get to the site or came there directly)
What keywords they searched with on the site's
search engine
How long they stayed on a given page or on the
entire site, what links they clicked on and when they
left the site.
Web analytic software can also be used to monitor
whether or not a site's pages are working properly
Benefits to Company
Helps monitor visitors and users
It can help you optimize your website
It can help the business to formulate
a sales and e-marketing plan
Benefits to Consumer
Websites are designed to suit the
customers
Cost
Software cost £2000 upgrades are
needed
Other cost are needed to pay
companies such us; Google running it
the programs etc…
Draw Back
Privacy
Legal and ethical
