Best Answer - Chosen by Voters
Best Answer - Chosen by Voters
Best Answer - Chosen by Voters
While google has many different products. its primary products are Search and Adwords.
Adwords is what generates nearly all of their income.
In order to run a large scale search engine they have to crawl billions of webpages. store and
index those pages, and be able to retrieve them in response to queries. It takes tens of
thousands of specially built PCs to do these tasks.
The ranking algorithm--part of the indexing processs- uses a huge matrix of webpage links
from which every url gets a PageRank--a score that indicates how important the page is,
based on how many other quality site link to it. Hundreds of other factors are also included,
and results only considered fromt the set of pages containing the words in the search query
(occasionally also abbreviations, homonyms, and spelling differences).
Adwords is somewhat similar, but instead of webpages, the documents are small ads created
by companies. The companies bid for placement instead of ranking algorithms, but they only
show up in alongside relevant search results
Go to almost any website today and you see a section for “Ads by Google”. A person can
earn revenue by enabling Google to place contextually targeted ads on their website. This is
called leveraging the "long-tail" of the internet. The "long-tail” refers to understanding and
leveraging the fact that most of the web’s content is made up of small sites. Google AdSense
also enables companies to advertise to large numbers of internet users – this is the “long-tail”
instead of a smaller subset of larger companies (the “head”), using a basic AdWords
campaign at an affordable price.
Ads by Google
55.000 Member in 7 weeks Worldwide the fastest growing MLM has started "we make
Millionaires" www.toplevelposition.com
Google Maps is another example of a Web 2. 0 core competency: the ability to control data
sources that get better as people use them. The Web 2.0 era is all about services, not software.
So if there isn't money to be made by selling software, then the money is in the data that is
created and stored by offering services. Google Maps gets their satellite data from Navteq,
but enables users of its mapping functionality to add to it to store things like company
information or apartment rental information. Google stores all this data and thus becomes the
primary data source.
Google Maps, along with Gmail and Google's word processing, spreadsheet and calendaring
applications are great examples of Rich Internet Applications, another core competency of
Web 2.0. Utilizing light weight programming models like AJAX, Google delivers
functionality through the web very similar to the products Microsoft sells (MS Office).
Google also provides a Reader for subscribing to RSS feeds.
Read on
Another core competency of a Web 2.0 company is the ability to "harness the collective
intelligence". One way Google does this is through its pagerank search algorithms. Google
determines the true value of a link on the web, through its link structure. It's not just about a
page being there and people clicking on it, it's about who links to this page and how those
sites are. Their approach to pagerank has made Google the top search engine on the web.
Another way they harness collective intelligence is through their purchase of Blogger.com.
Google owns one of the largest free blogging sites on the internet and it's well known that
blogs help increase a site's pagerank dramatically.
One final example of how Google demonstrates its Web 2.0 competencies is through how it
delivers its software. Most Google applications are in perpetual beta, constantly being
updated to provide new functionality and to be accessible through many different devices.
Gmail is accessible through the mobile phone, the blackberry; the Google reader now has a
gadget that enables users to download their subscribed RSS feeds to read offline, anytime,
anywhere. This ability to deliver software to many types of devices is a core competency of a
Web 2.0 company.
They aren't the only the company that is a great example of using Web 2.0 technologies and
design patterns, but Google is definitely the one to watch closely to see what's next for the
Internet.
Copyright Barb Mosher. Contact the author to obtain permission for republication
Read more at Suite101: Google's Web 2.0 Core Competencies: Embrace the Web as a
Platform and Create Rich Internet Applications http://www.suite101.com/content/google-
and-web-20-a21968#ixzz13NCvbUVC