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    Gatekeeping Theory: The Vanilla Ice Cream

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    radius888
    This document discusses several communication theories: gatekeeping theory, two-step flow theory, agenda-setting theory, and framing theory. It lists the key proponents and variables or concepts for each theory. Gatekeeping theory focuses on information, gatekeepers, and the selection process. Two-step flow theory examines information flow from media to opinion leaders to individuals. Agenda-setting theory looks at how media gatekeepers influence what the public thinks about. Framing theory is about how frames organize meaning and focus attention to influence thought.

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    Gatekeeping Theory: The Vanilla Ice Cream

    Uploaded by

    radius888
    324 views9 pages
    This document discusses several communication theories: gatekeeping theory, two-step flow theory, agenda-setting theory, and framing theory. It lists the key proponents and variables or concepts for each theory. Gatekeeping theory focuses on information, gatekeepers, and the selection process. Two-step flow theory examines information flow from media to opinion leaders to individuals. Agenda-setting theory looks at how media gatekeepers influence what the public thinks about. Framing theory is about how frames organize meaning and focus attention to influence thought.

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    Gate Keeping Theory

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    This document discusses several communication theories: gatekeeping theory, two-step flow theory, agenda-setting theory, and framing theory. It lists the key proponents and variables or concepts for each theory. Gatekeeping theory focuses on information, gatekeepers, and the selection process. Two-step flow theory examines information flow from media to opinion leaders to individuals. Agenda-setting theory looks at how media gatekeepers influence what the public thinks about. Framing theory is about how frames organize meaning and focus attention to influence thought.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    324 views9 pages

    Gatekeeping Theory: The Vanilla Ice Cream

    Uploaded by

    radius888
    This document discusses several communication theories: gatekeeping theory, two-step flow theory, agenda-setting theory, and framing theory. It lists the key proponents and variables or concepts for each theory. Gatekeeping theory focuses on information, gatekeepers, and the selection process. Two-step flow theory examines information flow from media to opinion leaders to individuals. Agenda-setting theory looks at how media gatekeepers influence what the public thinks about. Framing theory is about how frames organize meaning and focus attention to influence thought.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 9

    GATEKEEPING THEORY

    The Vanilla Ice Cream


    Proponents
    -Kurt Lewin
    -D.M. White
    - Pamela J.
    Shoemaker
    GATEKEEPING THEORY
    GATEKEEPING THEORY
     Variables and Concepts
    -Information
    -The Gatekeeper
    -Selecting and Discarding
    -Influences, Preferences, Motives
    Proponents
    - Paul
    Lazarsfeld
    - Bernard
    TWO-STEP FLOW THEORY

    Berelson
    - Hazel Gaudet
    TWO-STEP FLOW THEORY
     Variables and Concepts
    - Information/ Mass Media
    - Opinion Leaders
    - Individuals/ Recipients

    - Personal Influence
    - Audience Reaction
    Proponents
    - Walter
    Lippman
    AGENDA-SETTING THEORY

    - Maxwell
    Mccombs
    - Donald Shaw
    AGENDA-SETTING THEORY
     Variables and Concepts
    - Information
    - Gatekeepers
    - Public
    •Proponents
    - Gail Fairhurst
    - Robert A. Sarr
    FRAMING THEORY
    FRAMING THEORY
     Variables and Concepts
    -Frame= organizes/structures social meaning.
    -Framing= is focusing attention on certain events
    and then placing them within a field of meaning.
    - Thought can be brought “what to think about
    and to think it.”

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