Scribd
Upload
53 views21 pages

Marcom Strategy of Idea Cellular: Presented By

The document summarizes the MARCOM strategy of Idea Cellular. It discusses how Idea Cellular uses various marketing communication channels like TV commercials, radio, websites, print media, and billboards to reach customers. It also describes a small survey conducted with 50 people to understand brand awareness, satisfaction with services, and effectiveness of advertisements. While awareness of Idea Cellular is high, satisfaction with services and credibility of the brand is still low compared to competitors. The document suggests improving network coverage to increase customer satisfaction.

Uploaded by

Alok Pratap
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
53 views21 pages

Marcom Strategy of Idea Cellular: Presented By

The document summarizes the MARCOM strategy of Idea Cellular. It discusses how Idea Cellular uses various marketing communication channels like TV commercials, radio, websites, print media, and billboards to reach customers. It also describes a small survey conducted with 50 people to understand brand awareness, satisfaction with services, and effectiveness of advertisements. While awareness of Idea Cellular is high, satisfaction with services and credibility of the brand is still low compared to competitors. The document suggests improving network coverage to increase customer satisfaction.

Uploaded by

Alok Pratap
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 21

MARCOM STRATEGY OF IDEA Cellular

Presented by,
ALOK PRATAP SINGH
M.B.A(Final Year)
0936370004
MARCOM STRATEGY
Marcom (sometimes spelled "marcomm") is an abbreviation for
"marketing communications." Marcom is targeted interaction
with customers and prospects using one or more media, such
as direct mail, newspapers and magazines television, radio,
billboards, telemarketing, and the Internet. A marketing
communications campaign may use a single approach, but
more frequently combines several.
Title Of The Study

MARCOM STRATEGY OF IDEA


CELLULAR
Objective of the study
To make a understanding about the Company IDEA
CELLULAR LTD.

To make a understanding about the product and services


which they providing.

To know the marketing communication strategy of the


IDEA CELLULAR LTD.
SCOPE oF THE STUDY
 To know about the customer base of the IDEACELLULAR.

To know the growth of the company in last years.

To know how to reach the target customer in the most


perfect way.

To create a better understanding about the company and


their product.
LIMITATION OF THE STUDY
 This study is done in the few area like lucknow Raibariely.
That’s why it will not give the clear picture of the thinking of
mobile subscriber about the company and its products.

Limited database and short time span for the project.

Lack of professional approach since researcher are student.


METHODOLOGY
The purpose of methodology is to describe the process
involved in research work. This includes the overall research
design, data collection method, the field survey and the
analysis of data.

For our project we did a small survey based on the 50 people


in the Alwal, Lothkunta and few more area of Secunderabad.
 
MARKETING COMMUNICATION
STRATEGY ADOPTED BY THE IDEA
TV Commercials
 Radio
 Websites
 Brand Endorsement
 Print media
 Out door billboards
DATA ANALYSIS
Q:1 ) Have you heard about the Idea cellular Ltd.?
A) yes B) No

awareness

20
yes
no

80
Interpretation: Most of the person are known about the
Idea Cellular Ltd.
Q: 2 .) From whom you come to know about this?
A) Family B) Colleague C) Friends
D) Advertisement

10
family
40
25 colleagye
friends
advertisement
25

Interpretation: Advertisement is played a important role to


spread the awareness. Whereas other medium are also helped.
Q:3 Any time you used the service……
A) Always B) Most of the time C) Sometimes D) Not
at all

always
most of the time
sometimes
not at all

INTERPRETATION: Awareness about the idea is good but still it is


not able to create the credibility for the brand in market. This is the
reason they have less no. of customers.
Q:4 Did you liked that services?
A) Highly Satisfied B) Satisfied C) Neither satisfied nor
dissatisfied D) Dissatisfied E) Highly dissatisfied

35
30
30
25
25
20 20
20

15 Column2

10
5
5

INTERPRETATION: Subscriber are not that much satisfied with


the coverage of Idea.
cellular

A) Yes B.) No

40
yes
no

4th Qtr
60

INTERPRETATION: 60% people are aware about the different


product like data card, idea radio but 40% are only known about the
mobile network.
Q:6 .) From where you come to know about the product line
of idea cellular.
A) Family B) Colleague C) Friends
D) Advertisement

10

30

family
25
colleague
friends
advertisement

35

INTERPRETATION: About the different product,


friend then advertisement and colleagues helps to spread
the awareness.
Q:7 If from Advertisement, then how would you rate that
advertisement……
A) Very good B.) Good C.) Neither good nor bad D.) Bad
E.) Very Bad

45
40
40
35
30
25
20 20
20
15
10 10
10
5
0
very good good neither good nor bad bad very bad

INTERPRETATION: People like the advertisement very much, even


they able ti recall the captions like walk when you talk, ek idea jo badal
de apki duniya .
Q:8 Did you think that it was effective enough to
communicate the message?
A.) yes B.) No

40

yes
no

70

INTERPRETATION: They able to communicate the


message but still they are less effective in the compare of
Airtel, Vodafone.
Q: 10 Any suggestion which you want to suggest to the company to
improve the advertisement or marketing communication effort?

• Most of the subscriber suggested that the advertisement was


good enough to communicate the message but lastly the
service provided by idea will work. So, there is need to
improve the coverage of Idea .

• And other suggestion which given by the subscriber that they


liked Abhishek Bacchan more as Brand Ambassador for
IDEA.
FINDING AND SUGGESTION:

• People are known to the IDEA CELLULAR LTD. and its


products.

• Advertisement is good that means marketing communication


is good.

• Subscriber are not very much satisfied with the service. So,
there is need to improve the coverage.
CONCLUSION:

• Communication strategy of idea is very good because most of


the person are well known about the idea and its product. Being
very new company in telecom industry, people still having some
hesitation to go for it. And other reason that the subscribers are
not opting for this is that competitors of idea are very much
powerful in communicating as well as providing the service.

• And one thing which come into the focus is that Brand
Ambassador is also a key part to get the attention from the
subscriber because most of the people told that they liked
Abhishek Bacchan more than Sariya Saran.
What an idea ?

THANK YOU!
Idea can change your life

You might also like