Global Marketing Organization Structure

CONFIDENTIAL

December 7, 2021
 TCS Global Marketing Organization Structure

Global
Marketing Head

Global Marketing Operations

Corporate Geography
Marketing Head Marketing Head

Geography
Marketing Team

Corporate Marketing Functions

Analyst Global Branding , Design & Corporate 7 Internal Research Corporate
Marketing 5
E-Marketing Marketing Communication Services EVENTS
Relation Advertising & Reprographics Services Head
Head
1 Head
2 3 Collateral Head 4 Head Group for OU’s
6
Head
8 Head
9Head

I S Marketing
Internal
Global Branding , Design & Services Team Research Corporate
AR E-Marketing
Advertising &
S P Branding &
Team Team Reprographics Services EVENTS
U U Communication
Collateral Team Team DM Studio Team Team
Team
’s ‘s

TCS GLOBAL MARKETING Organization STRUCTURE

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CONFIDENTIAL
TCS Global Marketing Organization Structure
Global
Marketing Head
Jayant Pendharkar

Corporate Marketing Head

Jayant Pendharkar

1 2 3 4
Analyst Relation Head E Marketing Head Global Branding , Advertising & Design & Reprographics
Sukanya Chakraborty Haroon Bijli Collateral Head Vishal Jhunjhunwala Head Milind Arte

• Shivani Sharma • Shilpa Kiran • Chandrahas Barde • Shrihari Karalkar

• Manish Sharma • Anandm • Rahul Wakade • Veena Vaidya
Kalkundri • Milind Dahale • Vipul Vaity
• Swarnima • Anupama Patil • Nagesh Wandre
Jayaraj • Sambhaji Mohite
• Dhaval Patel • Minal Pednekar
• Naga Vidya • Pradeep Advirkar

TCS GLOBAL MARKETING Organization STRUCTURE

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CONFIDENTIAL
TCS Global Marketing Organization Structure
Global
Marketing Head
Jayant Pendharkar

Corporate Marketing Head

Jayant Pendharkar

5
Corporate Marketing group for OU’s
Head – Rajendra Desai

ISU X ISU Y ISU Z SP’s

Marketing Team Marketing Team Marketing Team Marketing Team

ISU X ISU Y ISU Z SP’s

Head Head Head Head

TCS GLOBAL MARKETING Organization STRUCTURE

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CONFIDENTIAL
TCS Global Marketing Organization Structure
Global
Global
Marketing Head
Marketing Head
Jayant Pendharkar

Corporate Marketing Head

Jayant Pendharkar

Marketing Services Head

6 Ranjeet Pawar

Direct Marketing Presentation Backoffice

• Shanti Mani Nair • Rajeshri Mangle
• Ivan Dsouza • Rashmi Jaluka
• Nageshwari Nilesh Pawaskar • Deepal Dagli
• Pinky David • Jaanvi Thakur
• Rajiv Nair • Smiley Suri
• Amit Haswani • Shwetambari Mungekar
• Dolly Raja • Madhura Mankar
• Sunita Wadhwa • Preeti Kedari
• Mercy Maliekal • Paulami Basu

TCS GLOBAL MARKETING Organization STRUCTURE

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CONFIDENTIAL
TCS Global Marketing Organization Structure
Global
Global
Marketing Head
Marketing Head
Jayant Pendharkar

Corporate Marketing Head

Jayant Pendharkar

Marketing Services Head

6 Ranjeet Pawar

Direct Marketing Presentation Backoffice

Module Leaders
• Rajeshri Mangle
• Rashmi Jaluka
• Deepal Dagli
MFG-DM BFSI-DM RET-DM HiTech-DM Quality
Team Lead Team Lead Team Lead Team Lead Lead • Jaanvi Thakur
Yusuf Shanti Amit Rajiv Dolly • Smiley Suri
• Shwetambari Mungekar
DM DM DM DM • Madhura Mankar
Executive Executive Executive Executive • Preeti Kedari
Ivan Nageshwari to be hired to be hired
• Paulami Basu
DM
DM DM DM
Executive
Executive Executive Executive
to be
• Mercy Pinky Sunita
Hired

TCS GLOBAL MARKETING Organization STRUCTURE

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CONFIDENTIAL
TCS Global Marketing Organization Structure
Global
Marketing Head
Jayant Pendharkar

Corporate Marketing Head

Jayant Pendharkar
7
Internal Branding & Comm
Head Harish Menon

• Rema Devadas
• Jyothi Nair
• Kapil Arora
• Janet Fredrick
• Griselda Pinto
• Vikas Mittal
• Apeksha Naidu
• Ujjayini B
• BlessenVarghese
• Dheeral Sarathi
• Apurva Mehta

TCS GLOBAL MARKETING Organization STRUCTURE

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CONFIDENTIAL
Marketing Resources - Organization Chart

Global Marketing Head

Global Marketing Head
Jayant Pendharkar
Jayant Pendharkar

Head, Research Services

8 Head, Research Services
Rajesh U
Rajesh U

India &
APAC, Telecom North America, India &
Emerging UK, BFS,
EMEA, Hi-Tech, APAC, Telecom North America, Emerging UK, BFS,
EMEA, Hi-Tech, M&E, ERU, TTH, Retail, Markets, Govt., Insurance, TCS
Mfg, EIS M&E, ERU, TTH, Retail, Markets,SSO,
Govt., Insurance,
Mfg, EIS ISIT , Oracle SAP LS&HC, FS, TestingTCS
Lead Research ISIT , Oracle SAP LS&HC, SSO, FS, Testing
Lead Research Lead Research Lead Research BPO, GE Lead Research
Analyst Lead Research Lead Research BPO, GE Lead Research
Analyst Analyst Analyst Lead Research Analyst
Deepender Analyst Analyst Lead Research Analyst
Deepender Yogesh Talreja Charudatta Analyst Medhavi
Yogesh Talreja Charudatta Analyst
Manish K Medhavi
Manish K
Research Research
Research Research Research Research Research
Specialist Research Research Research Specialist
Specialist Specialist Specialist Specialist Specialist
Aditi Specialist Specialist Specialist Riyaz
Aditi Mukund Anand Sutirtha Riyaz
Mukund Anand Sutirtha Vohra
Vohra
Research
Research
Executive Research Research
Research Executive Research Research Research
Research Rahul Executive Executive Research
Executive Rahul Executive Executive Executive
Executive Agarwal Sameer Deepanjan Executive
Agarwal Sameer Deepanjan Kaarthik H
Jog Deb Kaarthik H
Jog Deb

TCS GLOBAL MARKETING Organization STRUCTURE

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CONFIDENTIAL
Research Desk Structure with Current Usage Levels

India,
North Europe &
Markets UK North Europe APAC India,
Emerging
Markets UK America MEA & APAC Emerging
Markets
America MEA Markets

Telecom
ISUs Insurance Retail Hi-Tech Telecom Govt.
ISUs Insurance Retail Hi-Tech M&E Govt.
M&E

ISUs BFS TTH MFG ERU LS&HC

ISUs BFS TTH MFG ERU LS&HC

TCS FS, Oracle, SSO, BPO,

Other Units TCS FS,
Testing
SAP EIS Oracle,
SMB, ISIT SSO,
GEBPO,
Other Units Testing
SAP EIS
SMB, ISIT GE

Marketing Marketing Marketing Marketing Marketing

Marketing
Services Marketing
Services Marketing
Services Marketing
Services Marketing
Services
Services
Research Services
Research Services
Research Services
Research Services
Research
DeskResearch
(1+2) DeskResearch
(1+2) DeskResearch
(1+2) DeskResearch
(1+2) DeskResearch
(1+2)
Team Structure & Size Desk+ (1+2) Desk+ (1+2) Desk+ (1+2) Desk+ (1+2) Desk+ (1+2)
Team Structure & Size + + + + +
NetScribes NetScribes NetScribes NetScribes NetScribes
(3)NetScribes
+ LIC (2 (3)NetScribes
+ LIC (2 (3)NetScribes
+ LIC (2 (3)NetScribes
+ LIC (2 (3)NetScribes
+ LIC (2
(3) +time)
part LIC (2 (3) +time)
part LIC (2 (3) +time)
part LIC (2 (3) +time)
part LIC (2 (3) +time)
part LIC (2
part time) part time) part time) part time) part time)

Medhavi Charu Yogesh Manish K

Medhavi Charu+ Deepender Yogesh Manish K
(+ Kaarthik (+ Anand Deepender (+ Mukund (+Sutirtha+
(+ Kaarthik (+ Anand + (+Aditi) (+ Mukund (+Sutirtha+
+ Riyaz) Sameer) (+Aditi) + Rahul ) Deepanjan)
+ Riyaz) Sameer) + Rahul ) Deepanjan)
TCS GLOBAL MARKETING Organization STRUCTURE
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CONFIDENTIAL
TCS Global Marketing Organization Structure
Global
Marketing Head
Jayant Pendharkar

Corporate Marketing Head

Jayant Pendharkar
9
Corporate EVENTS
Head Y Bilkha

• Bikram Singh
• Mohit Rao
• Vasanthkumar RC
• Pooja Kochar
• Seema Dutta
• Latha G

TCS GLOBAL MARKETING Organization STRUCTURE

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CONFIDENTIAL
TCS Global Marketing Organization Structure

Global
Marketing Head

Global Marketing Operations

Head Ranjeet Pawar
Deep Pandey (Marketing PMO)
Rama Venkatraman(Marketing PMO)

TCS GLOBAL MARKETING Organization STRUCTURE

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CONFIDENTIAL
TCS Global Marketing Organization Structure
Global
Marketing Head
Jayant Pendharkar

Ibero America North America APAC Geography

Europe Geography UK Geography India Geography Analyst Relations
Geography Geography Marketing Head
Marketing Head Marketing Head Marketing Head US Head
Marketing Head Marketing Head Vishwendra
Keith Sharp Keith Sharp Ranjeet Pawar John Lenzen
Mario Tucci John Lenzen Verma

Europe Geography UK Geography Ibero America US Geography APAC Geography India Geography AR US Team
Marketing Team Marketing Team Geography Marketing Team Marketing Team Marketing Team • Russell Belcher
• Head Abhinav • Matthew Skipper Marketing Team • Patty Brown • Karen Noronha • Preeti Vanage • Alison Crawford
Kumar • Maria Thomas • Carolina Zorilla • Douglas Long • Soujanya V
• Thomas Fink • Priyanka Mehta • Diego • Marjorie • Yusuf
• Merijn Simons • Davina Carambula Johnson Farazadeq
• Suzanna Norberg Lawrence • Eder Lima • Kristen Carmean ANZ Marketing • Gayatri V
• Anke Maibach • Kerry Chapman • Jorge Sandoval • Kelly Ercolino • Deep Pandey
• Doreen Schulze • Aruna • Girijesh Agarwal
Vaidyanathan • William Thomas
• Dora Bodo • Tiffany Stronsky
• Supratik
AR EMEA Team Chaudhari
• Petra Dolejsova • Thomas Bass
• Fredrik Jansson • Shani Lieberman
• Vikrant Gaikwad
• Catherine
Abrena

TCS GLOBAL MARKETING Organization STRUCTURE

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CONFIDENTIAL
Thank You