MBA Students Thesis 2005

NO. TITLE STUDENT NAME ADVISOR NAME

A STUDY OF AN OPTIMAL INVENTORY LEVEL

AND SERVICE LEVEL UNDER REPLENISHMENT
DECISION SUPPORT SYSTEM OF TOPS
1 SUPERMARKET MS. NANTAWAN KIRATIPHAISARL DR. MOHAMMAD ASIF SALAM

THE RELATIONSHIPS BETWEEN INDIVIDUAL

ATTRIBUTES, ORGANIZATIONAL SUPPORT,
DEMOGRAPHIC FACTORS AND JOB
PERFORMANCE: A STUDY OF EMPLOYEES IN
THE CUSTOMER SERVICE DEPARTMENT OF
2 BHUTAN POWER CORPORATION MR. KHANDU SANGAY DR. PATRICIA ARTTACHARIYA

AN EMPIRICAL STUDY ON FACTORS

AFFECTING DIVIDEND PAYOUT RATIO: A CASE
STUDY OF COMMERCIAL BANKS LISTED IN
3 NEPAL STOCK EXCHANGE MS. PUJA SRIVASTAVA DR. ISMAIL ALI SIAD

DETERMINANTS OF DEBT-EQUITY RATIO: A

CASE STUDY OF COMMERCIAL BANKS LISTED
4 IN NEPAL STOCK EXCHANGE MS. PRATIKCHHA SRIVASTAVA DR. ISMAIL ALI SIAD

A STUDY OF CUSTOMERS' EXPECTATIONS AND

CUSTOMERS' PERCEPTIONS OF SERVICE
5 QUALITY IN THE SELECTED SPAS IN BANGKOK MS. YULIYA AMELCHENKO DR. NAVIN MATHUR

CHINESE ADVERTISING PRACTITIONERS'

PERSPECTIVE ON SELECTING CELEBRITY
6 ENDORSERS MR. GUANFENG SONG DR. SIRION CHAIPOOPIRUTANA

THE IMPACTS OF EXPECTATION

DISCONFIRMATION AND CUSTOMER
SATISFACTION OF AUTOMOBILE TOWARD
REPURCHASE INTENTION: CASE OF TOYOTA
MOTOR THAILAND COMPANY BASED ON
7 BANGKOK MS. KASORN SIRITANAPIROM DR. ADARSH BATRA
 FACTORS INFLUENCING CUSTOMER
8 RETENTION IN MARUAY GARDEN HOTEL MS. SUMANA DHAKHWA DR. CHAWIT CHAIKITTISILPA

THE STUDY OF PERCEIVED SERVICE QUALITY

OF MCDONALD'S RESTAURANTS IN BANGKOK
METROPOLITAN AREA WITH NEW CAMPAIGN
9 "I'M LOVIN IT" MS. NAPAPORN KARNJANAPITAKKUL DR. MYAT MON

THE INFLUENCE OF INFORMATION SEARCH,

INVOLVEMENT AND LOYALTY ON SWITCHING
BEHAVIOR: A CASE STUDY OF DTAC MOBILE
10 PHONE USERS IN BANGKOK AREA MS. USANEE KASEMKIATSANTI DR. NAVIN MATHUR

THE EFFECT OF RESTAURANT ATTRIBUTES ON

CUSTOMERS' OVERALL PERCEPTION AND
RETURN PATRONAGE: A CASE STUDY ON
11 EBONY RESTAURANT, BANGALORE, INDIA MS. THRESI EMMANUEL RAMAPURAM DR. ADARSH BATRA

FACTORS INFLUENCING CUSTOMER

BEHAVIOR-BASED CRM PERFORMANCE OF AIS
12 IN BANGKOK MR. HAI LIN DR. CHAMNONG JUNGTHIRAPANICH

TOWARD SUSTAINABLE DEVELOPMANT: A

STUDY OF PRODUCTIVITY GAIN FROM SKILL
TRAINING IN THAILAND'S MANUFACTURING
13 SECTORS MR. SUTTI SOOAMPON DR. SUCHITTRA CHAMNIVICKORN

THE INFLUENCE OF HEALTH CLAIMS AND

NUTRITION INFORMATION ON CONSUMERS'
EVALUATION OF NESTLE'S BREAKFAST
CEREALS TOWARDS GRADUATE STUDENTS AT
14 ASSUMPTION UNIVERSITY MR. SIJU ZACHARIAS DR. CHITTIPA NGAMKROECKJOTI

A STUDY OF THE RELATIONSHIP BETWEEN

PERCEIVED IMAGE OF CELEBRITY
ENDORSEMENT AND CONSUMERS' ATTITUDE
15 TOWARD PEPSI ADVERTISEMENTS MS. SAILANI SINGH DR. THONGDEE KIJBOONCHOO
 PERCEPTION OF EFFECTIVE TEACHING
CHARACTERISTICS: A CASE STUDY OF MBA
PROGRAM STUDENTS OF ASSUMPTION
16 UNIVERSITY, THAILAND MS. POTJANEE MUANGSILLAPASART DR. PATRICIA ARTTACHARIYA

CAUSAL RELATIONSHIP BETWEEN EXPORTS

17 AND ECONOMIC GROWTH OF THAILAND MR. KITTIPHOD CHAROONTHAM DR. SUCHITTRA CHAMNIVICKORN

A STUDY OF SWITCHING COSTS TO PREDICT

CUSTOMER LOYALTY ON PREPAID MOBILE
SERVICE: THE ADVANCE INFO SERVICE (AIS)
EXPERIENCE OF ASSUMPTION UNIVERSITY
18 STUDENTS MS. URWASHI KAPIL DR. MOHAMMAD ASIF SALAM

THE RELATIONSHIPS BETWEEN CONSUMERS'

PERCEPTION OF BRAND EQUITY, PRODUCT
ATTRIBUTES AND PURCHASE INTENTION: A
STUDY ON SONY CYBER-SHOT DIGITAL
19 CAMERAS IN BANGKOK MR. APILUCK TAMWIMUTTI DR. SIRION CHAIPOOPIRUTANA

RELATIONSHIP BETWEEN CRM STRATEGIES

AND CUSTOMER LOYALTY: A STUDY ON DTAC
20 MOBILE PHONE USERS IN BANGKOK MS. SUTHINEE SRIPHATURAT DR. NAVIN MATHUR

A COMPARATIVE STUDY OF BANGKOK

SUBWAY'S EXPECTED AND PERCEIVED
SERVICE QUALITY: A COMPARISON BETWEEN
21 THAI AND NON-THAI CUSTOMERS MR. DANIEL HEINIGER DR. SIRION CHAIPOOPIRUTANA

THE RELATIONSHIP BETWEEN CONFLICT

MANAGEMENT STYLES, TYPES OF
ORGANIZATIONAL CULTURE AND TEAM
EFFECTIVENESS: A STUDY OF THE CHAROEN
22 POKPHAND FOODS,PLC., CENTRAL REGION MS. SIRIWAN SIRISAKDIPORN DR. PATRICIA ARTTACHARIYA
 A COMPARATIVE STUDY OF PERCEIVED
SERVICE QUALITY BETWEEN THAI AND
INDIAN STUDENTS TOWARDS THE MBA DAY
PROGRAM AT ASSUMPTION UNIVERSITY
23 USING SERVPERF MODEL MR. ARUN VARGHESE MAYALIL DR. SIRION CHAIPOOPIRUTANA

PERCEIVED RELATIONSHIP BETWEEN

PERSONALITY TRAITS AND SEXUALLY
HARASSING BEHAVIOR: A CASE STUDY OF
LECTURERS OF ASSUMPTION UNIVERSITY OF
24 THAILAND MR. WUTHIKRAI THARACHATR DR. PATRICIA ARTTACHARIYA

UNDERPRICING OF INITIAL PUBLIC OFFERING:

25 EVIDENCE FROM THAILAND MR. PANIKULANGARA CYRIL VARGHESE DR. SOMPROT SARAKOSAS

BRAND LOYALTY AND CONSUMER'S TRUST: A

STUDY ON NESTLE'S CERELAC IN CHENNAI,
26 INDIA MR. MANU SREE ACHUTHAN ASOKAN DR. PARVATHY VARMA

THE RELATIONSHIP BETWEEN

ORGANIZATIONAL FACTORS AND
ORGANIZATIONAL CITIZENSHIP BEHAVIOR: A
27 CASE STUDY OF B.GRIMM GROUP THAILAND MR. NADEEM MASOUD KHAN DR. PATRICIA ARTTACHARIYA

GREEN MARKETING AWARENESS ON NON-

ALCOHOLIC BEVERAGES PACKAGE: THE
ASSUMPTION UNIVERSITY STUDENTS'
28 EXPERIENCE MR. CHINTU PAUL DR. THEERACHOTE PONGTAVEEWOULD

THE RELATIONSHIP BETWEEN PERSONAL

VALUES AND ATTITUDE TOWARDS FAIR AND
LOVELY FAIRNESS CREAM: A STUDY OF
INDIAN FEMALE CONSUMERS IN BANGALORE,
29 INDIA MS. ANITHA NARAYANA REDDY DR. PATRICIA ARTTACHARIYA

A STUDY OF DIFFERENCE IN PREFERENCE FOR

MOTIVATION FACTORS AMONG EMPLOYEES
WORKING IN THAI EPOXY AND ALLIED
30 PRODUCTS COMPANY LTD. MS. PRIYA OBEROI DR. NAVIN MATHUR
 CONSUMER'S TRUST IN A BRAND, PERCEIVED
BRAND VALUE AND THEIR RELATIONSHIP
WITH BRAND LOYALTY: A CASE STUDY OF
31 SARAS MILK BRAND, BIKANER, INDIA MS. NAGPAL POOJA DR. SIRION CHAIPOOPIRUTANA

A PSYCHOGRAPHIC STUDY ON THE

RELATIONSHIP BETWEEN LIFESTYLES OF
MATURE CONSUMERS AND PATRONAGE
BEHAVIOR IN THE SELECTION OF RETAIL
32 STORES MR. ANIL KUMAR ANKEM DR. SIRION CHAIPOOPIRUTANA

RELATIONSHIP BETWEEN WOMEN BUYER'S

CHARACTERISTICS AND THEIR BUYING
CHOICES FOR DIETARY SUPPLEMENT
33 PRODUCT IN BANGKOK METROPOLITAN AREA MS. GEERASUDA SOTHIKUL DR. NAVIN MATHUR

CONSUMERS' PERCEPTION OF PRODUCT

QUALITY, SERVICE QUALITY AND PRICE
FAIRNESS AND THEIR RELATIONSHIP WITH
CONSUMER SATISFACTION AND LOYALTY: A
STUDY OF HONDA SERVICE CENTERS IN
34 BANGKOK MR. WINSON JOSEPH KUNNATH DR. PATRICIA ARTTACHARIYA

A STUDY ON THE SAVING BEHAVIOR OF

35 BANGKOK HOUSEHOLDS MS. RATTAYAKORN AMPRAIY DR. ISMAIL ALI SIAD

DESIGN AND AMBIENCE AND ITS INFLUENCE

ON CONSUMER BEHAVIOR IN BANGKOK'S FIVE
36 STAR HOTEL'S SPAS MS. ARUNA SACHDEV DR. AMONRAT THOUMRUNGROJE
A STUDY OF RELATIONSHIPS BETWEEN IPO
INITIAL RETURN AND OVERHANG RATIO,
UNDERWRITER REPUTATION, INFORMATION
37 DISCLOSURE IN THAILAND MR. CHEN CHENG DR. ISMAIL ALI SIAD

THE RELATIONSHIP BETWEEN

ORGANIZATIONAL JUSTICE, TRUST AND ROLE
BREADTH SELF EFFICACY AMONG
MANAGERS: A CASE STUDY ON VIDESH
38 SANCHAR NIGAM LIMITED MR. RONY JOSEPH DR. PARVATHY VARMA SYAMALAKUMARI
 THE INFLUENCE OF FIRM CHARACTERISTICS
ON EXPORT PERFORMANCE: THE CASE OF
39 THAI RICE EXPORTERS MS. HAIJUAN LI DR. AMONRAT THOUMRUNGROJE

INPATIENTS' SATISFACTION WITH SERVICE

QUALITY: A STUDY ON THE TRANSPORT
40 HOSPITAL I , IN HANOI, VIETNAM MS. LE KIM NGOC DR. PATRICIA ARTTACHARIYA

EXHIBITORS' SATISFACTION WITH SERVICE

QUALITY: A COMPARATIVE STUDY OF THREE
41 MAIN EXHIBITION CENTERS IN THAILAND MS. PHANTIPA HIRUNSUPACHOT DR. THEINGI

A STUDY OF CUSTOMER SATISFACTION

42 TOWARD THE BANYAN TREE BANGKOK HOTEL MS. PARICHAT CHAIPARITASANA DR. THONGDEE KIJBOONCHOO

THE RELATIONSHIP BETWEEN SERVICE-

WORKER CUSTOMER ORIENTATION &
INTERNAL BENEFITS: A STUDY OF EMPLOYEES
43 OF I-MOBILE SHOPS IN BANGKOK MS. SUPITCHA KLUNGSUPAVIPAT DR. SOMPROT SARAKOSAS

THE PERCEPTION OF THAI AND NON-THAI

STUDENTS TOWARDS THE IMPORTANT
CHARACTERISTICS OF ASSUMPTION
UNIVERSITY'S GRADUATE SCHOOL OF
44 BUSINESS MR. ASAWIN SUWANDEE DR. MYAT MON

A STUDY OF CUSTOMER SATISFACTION WITH

THE 7-ELEVEN CONVENIENCE STORES IN THE
45 HUAMAK DISTRICT OF BANGKOK MR. ATEEQ AHMED DR. NAVIN MATHUR

ELEMENTS OF MARKETING MIX RELATED TO

PHYSICIANS' CHOICE OF ALAXAN DRUG (A
STUDY IN THE PATHEIN-HINTHADA AREA,
46 MYANMAR) MR. KYAW ZIN LIN SAING DR. MYINT THEIN
 CONSUMER PERCEPTION AND BUYING
INTENTION: A COMPARATIVE STUDY OF THE
TM
CONSUMERS OF ARTISTRY AND AVON
47 COSMETIC BRANDS IN BANGKOK, THAILAND MR. SHAN SHARMA DR. SIRION CHAIPOOPIRUTANA

CUSTOMER LOYALTY RESULTING FROM

RETAILER RELATIONSHIP EFFORTS: AN
EMPIRICAL STUDY ON CONSUMERS FROM
SPECIFIC BRANCHES OF TESCO LOTUS
48 BANGKOK MR. YI YI ZHANG DR. OLIMPIA C. RACELA

A STUDY OF CORRELATION BETWEEN

CHARACTERISTIC OF TRUST IN TOYOTA CARS
49 AND CUSTOMER BRAND LOYALTY MS. URAIWAN KOSOLSIRISUKKUL DR. SIRION CHAIPOOPIRUTANA

THE RELATIONSHIP BETWEEN PRODUCT

ATTRIBUTES AND CONSUMER ATTITUDE FOR
50 ICE MACHINE MR. GEORGE DEVASSY DR. SIRION CHAIPOOPIRUTANA

A STUDY OF ADOPTION CRITERIA FOR

ELECTRONIC DATA INTERCHANGE (EDI) AND
INTERNET MARKETING (IM) VERSION IN
TECHNOLOGIES: A CASE STUDY OF SELECTED
51 FREIGHT FORWARDERS IN BANGKOK MS. CHONTICHA PATTARABANCHONG DR. CHITTIPA NGAMKROECKJOTI

CRITICAL SUCCESS FACTORS UNDERPINNING

ISO/IEC 17025 IMPLEMENTATION: A STUDY OF
52 ACCREDITED LABORATORIES IN THAILAND MS. NATAMON NOIPHAN DR. TEAY SHAWYUN

UNDERSTANDING THE CORRELATION

BETWEEN ORGANIZATIONAL COMMITMENT
AND EMPLOYEE TURNOVER INTENTIONS: A
53 CASE STUDY OF ESL GROUP MS. CHULEEKORN NAKORNTHUM DR. TEAY SHAWYUN
 A STUDY OF THE RELATIONSHIP BETWEEN
PERSONALITY TRAITS AND CONFLICT
RESOLUTION STYLES ON MANAGERS IN
54 SHANGHAI, CHINA MS. YUAN YUAN LUO DR. KRISDA TANCHAISAK

PERCEPTION TOWARD SERVICE QUALITY: A

STUDY ON UNDERGRADUATE
INTERNATIONAL STUDENTS OF ASSUMPTION
55 UNIVERSITY MS. SUWANNEE SAO-ONG DR. PATRICIA ARTTACHARIYA

BUDGET SEGMENTS IMPACTING

CONSIDERATION OF FACTORS FOR SINGLE
HOUSE PURCHASE AMONG CONSUMERS IN
56 BANGKOK MS. RAPIPUN WANGSATTABONGKOT DR. CHITTIPA NGAMKROECKJOTI

THE RELATIONSHIP BETWEEN PERSONALITY

TRAITS, MARKETING MIX FACTORS AND
ATTITUDE TOWARD LASIK EYE SURGERY: A
STUDY OF NEARSIGHTED PEOPLE IN
57 BANGKOK METROPOLIS MS. NISANARD MUANGDIT DR. PATRICIA ARTTACHARIYA

A STUDY OF EXHIBITORS' PERCEIVED

SATISFACTION OF SELECTED ATTRIBUTES OF
IMPACT EXHIBITION CENTER BASED ON
58 DEMOGRAPHIC FACTORS MR. JEREMY GEORGE DR. ADARSH BATRA

STOCK MARKET RETURNS TO MERGER &

ACQUISITION ANNOUNCEMENT IN THE STOCK
EXCHANGE OF THAILAND BETWEEN 1997 AND
2004: A TEST ON SEMI - STRONG MARKET
59 EFFICIENCY HYPOTHESIS MS. RU AN DR. ISMAIL ALI SIAD

PROMOTION STRATEGIES RELATED TO THE

PURCHASE DECISION OF CONSUMER ON
MIRINDA CARBONATED SOFT DRINK ORANGE
60 FLAVOR IN BANGKOK THAILAND MS. TANANYA SUKONTHAVIT DR. THONGDEE KIJBOONCHOO
 A STUDY OF RELATIONSHIP BETWEEN
CUSTOMER TRUST AND VALUE WITH
BEHAVIORAL LOYALTY OF CUSTOMERS OF
61 PHYATHAI 2 HOSPITAL MS. ARUNWAN ARRAYASAKDAKUL DR. SOMPROT SARAKOSAS

STUDENT'S ATTITUDE AND PERCEPTION WITH

INTENTION TO STUDY VIA E-LEARNING: A
CASE STUDY OF ASSUMPTION UNIVERSITY
62 STUDENTS MR. PRASERT SRITRIRATKUL DR. PATRICIA ARTTACHARIYA

FACTORS ENGENDERING TRUST IN ONLINE

VENDORS: A CASE STUDY ON
63 WWW.DHANISH.COM MR. SAMIAPPAN PARAMASIVAM ATHIANNAN DR. SIRION CHAIPOOPIRUTANA

TRAVEL PERSONALITY AND DEMOGRAPHIC

FACTORS INFLUENCING ASSUMPTION
UNIVERSITY GRADUATES' INTENTION TO
64 REPURCHASE TOYOTA SUV'S IN BANGKOK MR. PETER DAVIS DR. THONGDEE KIJBOONCHOO

THE RELATIONSHIP BETWEEN SERVICE

QUALITY AND CUSTOMER SATISFACTION: A
CASE STUDY OF SEEFAH RESTAURANT
65 (RATCHADUMRI BRANCH) MR. PERMSAK TREESUWAN DR. NAVIN MATHUR

CORRELATED FACTORS OF EXPORT BARRIERS:

A STUDY ON FIREARMS AND AMMUNITIONS
EXPORT TO THE THAI MILITARY AND POLICE
66 FORCE MR. VEERATHAM SACHDEV DR. SOMPROT SARAKOSAS

A STUDY ON SMS ADVERTISING

67 EFFECTIVENESS IN BANGKOK MS. PORNTIP SRIWATHANANGKUL DR. SOMPROT SARAKOSAS

DETERMINANTS OF DIRECT OPERATING COST

OF KRUNG THAI BANK PUBLIC COMPANY
LIMITED'S BUSINESS OFFICE: A CASE STUDY
68 OF CHAROENNAKORN ROAD BRANCH MS. SIRICHAN CHONGASAMETHAWORN DR. ISMAIL ALI SIAD
 A STUDY ON THE RELATIONSHIP BETWEEN
FINANCIAL PERFORMANCE AND CORPORATE
INVESTMENT OF HOTEL AND TRAVEL
COMPANIES LISTED ON THE STOCK
69 EXCHANGE OF THAILAND (SET) MS. CHALISA WATCHARASURANG DR. ISMAIL ALI SIAD

A STUDY OF THE RELATIONSHIP BETWEEN

DECISION FACTORS AND SELECTION OF
EVENT MARKETING COMPANY: A CASE OF
INDEX EVENT AGENCY PUBLIC COMPANY
70 LIMITED MS. SOPIDA KITIKOMOLSUK DR. SOMPROT SARAKOSAS

A STUDY OF SELECTED FACTORS RELATED TO

CONSUMERS' INTENTIONS TO REDEEM MOBILE
71 COUPONS IN BANGKOK MR. SUPAPEERA HANWANANONT ASST.PROF.DR. TEAY SHAWYUN

A STUDY OF PERCEIVED MEDICAL SERVICE

QUALITY AT ACUPUNCTURE DEPARTMENT IN
SHANGHAI FIRST PEOPLE'S HOSPITAL OF THE
72 PEOPLE'S REPUBLIC OF CHINA MS. YAN YE DR. THONGDEE KIJBOONCHOO

FACTORS INFLUENCING FEMALE USERS'

BUYING DECISION TOWARDS THE PASSENGER
73 CAR TIRES IN BANGKOK MS. RACHNAI SAENGSIRI DR. CHITTIPA NGAMKROECKJOTI
A COMPARATIVE STUDY ON CONSUMER
COGNITIVE AND AFFECTIVE ATTITUDES AND
PURCHASE INTENTION OF IMPORTED AND
DOMESTIC BRAND NAME CASUALWEAR
74 APPAREL IN BANGKOK MRS. LAMTHONG CASELLA ASST.PROF.DR. TEAY SHAWYUN

CUSTOMER SATISFACTION WITH THAI

75 TRADITIONAL MASSAGE IN BANGKOK MS. SACHINARA WONGSEOUNGERN DR. NAVIN MATHUR

A STUDY OF STUDENTS' PURCHASE DECISION

TOWARDS KITKAT CHOCOLATE: A CASE
STUDY OF ASSUMPTION UNIVERSITY (HUA
76 MAK CAMPUS), THAILAND MS. KLAIRUNG CHOOKRUVONG DR. NAVIN MATHUR
 A STUDY ON THE RELATIONSHIPS BETWEEN
CULTURAL DIMENSIONS AND PERFORMANCE
EFFECTIVENESS AMONG THAI AND CHINESE
MANAGERIAL AND SUPERVISORY EMPLOYEES
77 IN C.P. THAILAND AND C.P. KUNMING MR. YU CHENG ASST.PROF.DR. TEAY SHAWYUN

A STUDY OF EMPLOYEES' TURNOVER

INTENTION IN THE SELECTED PRIVATE
78 ENTERPRISES OF XI'AN, CHINA MS. LING LIU DR. THONGDEE KIJBOONCHOO

THE RELATIONSHIP BETWEEN TYPES OF

COMMITMENT AND PROACTIVE SUSTAINING
BEHAVIORS: A STUDY OF THE F.A. PREMIER
LEAGUE FOOTBALL FANS' COMMITMENT IN
79 BANGKOK MR. CHAVALIN RODSAWADDI DR. SOMPROT SARAKOSAS

SERVICE QUALITY IMPROVEMENT: A STUDY

ON BANK OF AYUDHYA, ASSUMPTION
80 UNIVERSITY BRANCHES MR. SUMIT AMATYA DR. CHAMNONG JUNGTHIRAPANICH

CORRELATED FACTORS OF EXPORT BARRIERS:

A STUDY ON FIREARMS AND AMMUNITIONS
EXPORT TO THE THAI MILITARY AND POLICE
81 FORCE MR. VEERATHAM SACHDEV DR. SOMPROT SARAKOSAS